Archive for the 'Wholesale Jewelry' Category...
Filed under Wholesale Jewelry
Filed under Wholesale Jewelry
Classic best sellers
Many businesses rely on their best selling items to stay afloat in today’s highly competitive culture. Finding a top selling item is one of the first challenges for a young business. Once you realize what your customers are reacting to the best, you can nurture those items to create a consistent revenue stream.
But what if you’re having trouble finding your store’s item? You can always find solace in wholesale jewelry and accessories, items that have traditionally sold well throughout the years.
Diversify your selection
Expanding your catalogue to allow hot items like hematite jewelry, brooches, earrings, and gemstone jewelry can ensure a consistent flow of sales. It’s a wonderful way to jumpstart stagnant numbers and really get business going. Regardless of where you set up shop, there will always be individuals who need and want fashion accessories.
We at Accessory Wholesale are happy to provide a wide variety of accessories to your shelves. We understand how important it is to find a hot item for your store. Affording you the opportunity to do so is a service we enjoy providing. Visit our website or call (504)-736-0357 to learn more about our goods!
You can’t have a retail store without accessories
Accessories are a huge part of fashion. Without them, most outfits fail to stand out. Shoppers know this, and actively seek them out. Retailers need a healthy stock of accessories on display – these ones in particular.
Earrings, bracelets, broaches, and necklaces – these are accessory standards and excellent complimentary pieces. They range from ultra-formal to super-casual, meeting all your customer’s needs.
Evening Bags and Clutches
Your head will spin when you realize how many bags and clutches your customers own. As each bag can correspond to a particular outfit, their supply just grows and grows. Have these readily available.
Not only are men always ready to add a new tie to the rack, but their significant others are as well. Just like bags and jewelry, your customers can never have enough ties, so stock up!
We, at Accessory Wholesale, understand how much money accessories bring in. That’s why we always have an ample supply available for wholesale, so retailers like you can enjoy strong profits. Let’s grow together.
Visit our website or call (504)-736-0357 to learn more!
Filed under Wholesale Jewelry
Posted by admin on Wednesday, December 17th, 2014
Filed under Wholesale Jewelry
Vintage Jewelry — Do you want to attract customers with nostalgia? Find on our site a variety of jewelry from the eighties. A wide selection of fashion rings manufactured in the eighties, bold nugget bracelets from the oil boom years, Lucite earrings in color, polka dot, and nautical designs. Also, see chapita earrings under the Fashion Jewelry category. Many are retailing online today for over $50.
Hematite Jewelry — Especially important for outdoor vendors, hematite jewelry makes a statement with a show of different designs. Hematite draws with pendants in themes that can reach customers’ interests. Many also believe hematite can provide pain relief.
Gemstone Jewelry — Semi precious jewelry seems to have some magic for drawing customers, especially at outdoor events. Turquoise is particularly popular. Show customers the uniqueness of each piece with banding, inclusions, and color. There is plenty to talk about with gemstone jewelry that will keep consumers intrigued.
Glass Jewelry — Glass jewelry has many interesting facets from Murano style glass and lampwork beaded jewelry to millefiori. The style shown is an necklace set with lampwork beads.
Shell Jewelry — shell jewelry has a wild range from chip shell necklaces teens like to high fashion shell jewelry for boutiques. In between is bright color in shell jewelry for casual wear. A niche of shell jewelry draws attention with the natural iridescence and amazing colors.
Fleur-de-lis Jewelry — This jewelry and accessory niche captures the spirit of New Orleans that has grown to nationwide popularity after Hurricane Katrina.
Filed under Boas, Fashion Jewelry, Novelty Hats, Seasonal Jewelry, Sunglasses, Ties, Visors, Wholesale Jewelry
Remember those commercials—where’s the beef? Well we’re into summer, the peak time of the year for vivid color in fashion jewelry and where’s the color? It seems manufacturers are shying away from producing color because they feel summer color must sell in the short season and they want to avoid any chance of loss in the current economic uncertainty.
Color is there and your customers will love it. It just takes more work to find fashion jewelry in vibrant color and summer themes. Actually, the summer color palette is loaded with vibrant brights and one of the major themes this summer is garden and flower themes
SHELL JEWELRY CAPTURES SUMMER COLOR
Does any fashion jewelry say summer like shell jewelry? Shell not only is very summery, but it is also very colorful. It can be anything from clam shell necklaces kids and teens like to designer shell necklaces that are the utmost in boutique jewelry.
Stylish designs in shell jewelry are a big cut above beachy. Some like the set shown, have shells cut to create floral themes or other exotic designs. Others use dyed shell in natural shapes or present polished shell in a natural state strung with satin cord that picks up the color. Regardless, the days of shell jewelry being cheap beach shop trinkets are long over as this medium becomes into boutiques as exclusive high fashion jewelry.
Want bright multicolor necklaces? Shell is the place to look. Yes, it can be high fashion, but shell jewelry can also be fun and casual with dyed colors delivering vibrant hues. Just take a look at the disk set shown. Where can you find these brights today other than in shell?
Bracelets and earrings can also add color with the beautiful natural iridescence of shell. These dyed trochus shell bracelets offer the vibrant brights found on Pantone’s fashion palette for this summer. These stunning bracelets not only deliver vibrant hues with nature’s mesmerizing iridescence, but also look at how affordable they are.
GEMSTONE JEWELRY CONTINUES TO FASCINATE CONSUMERS
Gemstone jewelry is another category that is loaded with color. Semi precious jewelry has played a dominating role in fashion for nearly ten years. Some may think the trend is over, but let’s look again.
Gemstone jewelry has an intrinsic value that consumers perceive. Most semi precious stones have a feel that is cooler than room temperature when you touch them. The banding and inclusions in gemstone is unique in every piece. Also while consumers are familiar with the most common gemstones, there countless ones they may have never seen before. All of this keeps interest alive in this timeless jewelry that is appearing every new season in the showcases of high-end department stores and boutiques.
But the color is what makes gemstone jewelry so important this summer. Semi precious jewelry provides every color included in Pantone’s fashion palette for summer 2012. Some are easy. The aqua hue they call cockatoo finds a match with Amazonite. The necklace set shown does a superb job of bringing the color to an outfit.
Also, agates and jaspers can easily match the neutrals like starfish and driftwood on the palette. The color driftwood that lies somewhere between beige and gray has matches in gemstone fashion jewelry, bracelets, and necklaces. Starfish, which is a bronzy beige, finds countess matches in the same categories.
Rose quartz is a perfect fit for sweet lilac on the palette. The soft pink color of this semi precious stone is always a favorite for gemstone jewelry regardless of the palette.
Amethyst is a match for bellflower. Who would have ever thought that amethyst would be as inexpensive as it is today? The gemstone once reserved for royalty became affordable for everyone thanks to a big find in Brazil. The semi precious stone is not only a color match; it is gorgeous and is certain to attract the attention of your customers.
Sodalite is easy. The name itself is a gemstone. But what about the colors that aren’t easy? The three brights of the summer palette—tangerine, vibrant yellow, and bright fuchsia– seem to lack gemstone matches.
HUMAN INGENUITY ADDS VIBRANT COLORS TO SEMI PRECIOUS JEWELRY
Sometimes human ingenuity alters the colors of semi precious stones or creates a synthetic that gets classified with natural gemstones. Recently cateye finds itself often included with gemstone even though it is fiber optic glass. The moving eye effect, called chatoyance, puts it in the same category with semi precious stones that have the same quality—tiger’s eye and chrysberyl. This fiber optic jewelry comes in a rainbow of colors. One of them is tangerine, a color on the palette. Fiber optics also provide other colors for the summer including a rich hue of sodalite that is a gemstone itself that we mentioned above.
The vibrant yellow of solar power finds a match with dyed crystal quartz bracelets. The crystal quartz is originally icy clear and is too hard to accept dye. A process of heating the crystal to a high degree and then dousing them in cold water causes hair line fractures that accept the dye which reflects through the icy clear stone, creating color. The image shown includes five colors on the summer palette including the vibrant yellow.
The inclusion of coral with semi precious jewelry is universal. Because it is a marine animal rather than rock or mineral, it does not have the characteristic cool feel of other gemstones. Most coral is not originally the gorgeous pink or Mediterranean red that people love, so it is dyed to get the color. A vibrant rich fuchsia shade can make a wonderful match for the cabaret fashion color for summer. The bracelet shown comes close to matching the color.
Fashion jewelry with color is in short supply this summer, but you can still captivate your customers’ attention with an exciting splash of color derived completely from nature with shell and gemstone.
Filed under Earrings, Fashion Jewelry, Necklace Sets, Pendants, Rhinestone Jewelry, Seasonal Jewelry, Uncategorized, Valentine Jewelry, Wholesale Jewelry
Some of the special days of celebration like Mardi Gras and Halloween are booming explosions of revelry while others like St. Patrick’s Day move under the radar. What makes the difference? Is it masking? Well, masks certainly remove inhibitions and let restrained feelings surface, but St. Patrick’s Day has another advantage on the meter of civility—it started as a religious feast day.
The History Channels websiteprovides a wealth of information about the historical background of St. Patrick’s Day. The feast day is March 17 because that is believed to be the date Patrick died in the year 461. After being captured in England at age 16, he was sold as a slave in Ireland. He escaped and returned to convert the Island to Christianity. Legend says the shamrock was the visual tool he used to explain the Trinity.
HISTORY OF ST. PATRICK’S DAY PARADE
The big event for the feast day is parades. Surprisingly the St. Patrick’s Day parade didn’t begin in Ireland, but in New York City where Irish troops in the British Army celebrated by marching through the City on March 17, 1762.
Nearly one hundred years later The Potato Famine drove many poor Irish to seek a new life in America. At first they were shunned and had a hard time finding employment. They formed Irish Aid Societies to help each other and the Aid Societies held parades on St. Patrick’s Day. The public ridiculed them until the Irish-Americans discovered the power a political block of votes can deliver. The “Green Machine” took on a new importance that politicians catered to.
Modern times see St. Patrick’s Day celebrated throughout the country, actually throughout a great part of the world—even in Japan.
JEWELRY FOR ST. PATRICK’S DAY
Today everyone wants to be Irish on St. Patrick’s Day and gift shops get a boost in business by helping them do just that. The fun starts early with anyone going to work as well as anyone out shopping or socializing. Women need St. Patrick’s Day jewelry. After all, no one wants to get pinched for not having their green. And the quality of St. Patrick’s Day jewelry has certainly come up over the last few years.
A leader in quality seasonal jewelry is “Best Brand”. This company has unique ways of expressing the season and the quality of the jewelry that delivers the theme is superb. For the most part, the company does metalwork and stamping is the way it delivers marvelous detail. The pendant shown is an example. Stamping a thin sheet of steel creates raised dimensional relief with exceptional detail. A plate is cut to seal the back, creating quality fashion jewelry with the same process used for sterling silver. Next the pendant is silver plated, polished, and the shamrocks are epoxied green. The finished piece can be worn as a pendant or a pin. This is quality jewelry that women can be proud to wear on St. Patrick’s Day.
ST. PATRICK’S DAY TIES FOR GUYS GOING TO WORK
What about the guys? They’re not left out. St. Patrick’s Day accessories offer a variety of neckties in the theme. Imagine your customers showing up for work in a tie that blares ST. Patrick’s Day spirit. After all, everyone is Irish on March 17.
ST. PATRICK’S DAY BEADS FOR PARADES
Then there are the parades. Of course onlookers need to show their in the spirit. What better way than decked out in St. Patrick’s Day beads! The size of this nationwide celebration creates a big enough market that manufacturers can put plenty of attention into the Mardi Gras style beads made with St. Patrick’s Day themes.
Everything from leprechauns and shamrocks to green beer mugs and corn beef & cabbage are themes in these specialty beads made to celebrate the occasion. The nicer beads are all hand strung and of course have a predominantly green color.
Irish pubs are also part of the celebration and St. Patrick’s Day beads are a favorite for them. But normally they do not have the nice specialty beds you can offer your customers. So if some of your customers are going to stop for a green beer after the parade, they may want to standout by buying quality St. Patrick’s Day beads that you can provide them.
NOVELTY HATS FOR ST. PATRICK’S DAY
But beads alone aren’t enough. No, the celebration also calls for novelty hats in St. Patrick’s Day themes. This can be felt leprechaun hats or velvet mad-hatters in green complete with a green beard. Deck out your customers with both beads and novelty hats and they can enjoy the parade without getting pinched for not wearing their green.
FEATHER BOAS FOR CELEBRATION
Alright, now your customers are going to be looking for green feather boas. That’s a sure sign they are part of the celebration. Feather boas rank along with beads and novelty hats as the most popular party items for St. Patrick’s Day. The standard length of boas is 6 feet and the fullness is measured by weight. 55 to 60 grams are reasonably full feather boas that are still affordable.
The green boas shown are in that weight range and are actually a bargain because all the regulations going into imported feathers is causing prices on future shipments to go up.
NOVELTY SUNGLASSES FOR A HILARIOUS TIME
Novelty sunglasses are the final item on the list. These are for the intense reveler that really wants to have fun. Put these in your shop and you will notice people can’t pass them up without trying them on. A favorite style is green beer bottles. This is a hilarious way for your customers to enjoy St. Patrick’s Day.
Stock now because the celebration will soon be here. Place merchandise in one location to tell a story. If you are on the parade route, see if the municipality will let you set up in front of your store. Even if you’re not, word of mouth will go a long way to help advertise your shop.
The second part of our series on survival tactics for small business starts with jewelry and accessories for seasons and special occasions. Valentine’s Day is here and that is exactly what we are talking about when we say special occasions. Actually the Spring is loaded with them—mainly Valentines, Easter, and Mother’s Day.
JEWELRY AND ACCESSORIES FOR SPECIAL OCCASIONS
As a salesman calling on small fashion businesses, presentations on the days leading up to these special occasions were filled with interruptions as busy shopkeepers tried to squeeze in ordering between taking care of customers that wanted their input on what to buy. This is a happy problem.
Yes, you can say that special occasions like Easter see discount stores jammed with Easter baskets and candy, but what about shoppers that want a quality gifts for Mom, a spouse, or significant other. Jewelry with exceptional quality really sends a meaningful message for these consumers. One manufacturer that does an exceptional job at providing exceptional quality is “Best Brand”. Every special occasion is covered in their line that can be found in each occasion’s category on our website.
What makes this line so unique and desirable? The meaningful designs and exceptional manufacturing process. Let’s look at Mother’s Day. “Mom” is the most emotionally packed word in the English language. This day carries feelings. So what’s the message shoppers want to send on this occasion? Special, very special, no one can replace a Mom. One of “Best Brands” pendants goes straight to the heart with letters spelling out “Special Mom”.
The delivery is not a simple casting, which any manufacturer can create. No, “Best Brand” goes the extra mile in quality. The pendant uses their signature process of stamping the design from a thin sheet of steel into a statement that immediately creates a message for onlookers. Then the jewelry is plated, often two-toned, and polished for a finished product that the eye cannot distinguish from an expensive work in sterling silver. This is providing the fashion jewelry for special occasions that stands above the majors. This is a quality line that is so labor intense that the large quantities national department stores need simply cannot be produced, so small business is the exclusive provider for the consumer.
Keep an area available for special occasions and decorate it to draw attention so that customers will remember where to buy the seasonal gifts for the important special days of the year.
UNIQUE FASHION JEWELRY
Niche markets don’t need to be narrow. They can have universal application to accessorize fashion. The pendants described above and matching earrings reach out to endless themes as well as designs that are fashion statements. Added to chokers or chains, these quality pieces of fashion jewelry provide a tailored line that is perfect with career wear and suits.
The endless themes also create a show-stopper that consumers can’t pass up. All the original designs capture attention and something in this group will pull at the heart strings of the shopper—whether their pets, a vacation area like sea life, their interests like sewing or cooking, or their children’s activities like ballet, cheerleading, or soccer Mom.
The match of fashion jewelry to interests close to the heart is almost a guaranteed sale. In addition, the many fashion designs can be a perfect accessory for a new outfit as well as jewelry to update last year’s wardrobe to this year’s trends.
Shoppers need the wide selection of fashion jewelry that specialized small businesses carry to complete an outfit with the perfect accessories. Small business is the answer because the majors want to concentrate on apparel and don’t have the staff for individual service that helps shoppers coordinate.
Broader niche markets can be dressy as well. Where do you find the wide selection of rhinestone jewelry needed for prom, bridal, balls, and pageants? Only in small fashion businesses. Department stores are normally very limited in the selection of rhinestone. On the other hand, boutiques and accessory stores have the selection and the personalized service to help customers accessorize an outfit.
Normally bridal and prom customers want delicate designs in rhinestone necklace sets. Gowns dictate gold or silver plated settings as well as whether a necklace is needed. Then there are personalities that vary between contemporary or traditional looks with more daring and fashion forward customers preferring dramatic designs that follow the trends in fashion jewelry.
Often when the gown does not accommodate a necklace, more dramatic earrings are the accessory. Sometimes the customer knows exactly what they want, but more often, they are looking for the expert advice of the shopkeeper. Make the perfect match for that customer and you can almost be certain, they will be back shopping with you again.
Success for small business is most often a collection of niche markets and specialized service. This provides a unique combination to fill needs that the big box stores can’t match.
Filed under Boas, Brooches, Fashion Jewelry, Feather Masks, Mardi Gras, Mardi Gras Beads, Mardi Gras Earrings, Mardi Gras Masks, Masks, Necklace Sets, Sports Jewelry, Uncategorized, Valentine Jewelry, Venetian Masks, Wholesale Jewelry
Posted by admin on Wednesday, February 15th, 2012
This is the 27th year for Accessory Wholesale inc. business. Sometimes we have to stop and ask, have we learned anything over the last quarter of a century in business? Our business is fashion jewelry and accessories plus some really fun items like Mardi Gras and masks. Those familiar with fashion know that it is cyclical. Trends come and go, business build for years and then reverse for years in rollercoaster-like cycles.
How does small business survive that? Our business as a wholesaler depends on the success of small retailers. These are our customers. Some small fashion businesses have found their space in the retail world and are doing very well, while many others may feel the walls closing in with competitions from major retailers as well as taxes, insurance, and everything else including days with problem customers.
Over the last 27 years, we haven’t come up with neat little formulas for guaranteed success, but we have noticed some tactics by successful retailers that seem to work. This blog and the following two will hash out five ideas.
How many times have we heard the three most important things that make a business successful are location, location, and location? Sounds simple enough, right? That is until we try to pin down what is the right location. Most areas have shopping destinations that can draw from 25 and more miles away. This is often a mall like the Acadiana Mall in Lafayette, La. or the White Oaks Mall in Springfield, Ill.
These shopping destinations get plenty of traffic, but leases are through the roof. Small business often feels it is giving all the profit to the property owner. I noticed something as a road salesman calling on small fashion businesses. Many successful businesses were in smaller towns away from the shopping destination. They had desirable merchandise and were conveniently close to their customers. Personal service accompanied by a high level of energy made shoppers feel special as well as energized to buy. They were packed with customers when locals needed gifts for those special days like Valentines Day and Mothers Day.
Location and the price of the lease need to be weighed to determine whether sales volume is going to overcome the lease cost.
2) NICHE MARKETS IN JEWELRY & FASHION
The Christmas shopping season is probably the time when small business feels major retailers cutting into their sales more than any other time of the year. Niche markets insulate small business from the onslaught. Most niche markets are an area where the majors simply don’t go.
FLEUR-DE-LIS JEWELRY AND ACCESSORIES
A few examples will make the point. Since Hurricane Katrina in Louisiana, especially in New Orleans, fleur-de-lis jewelry and accessories have been extremely popular. It is the symbol of the City as well as on the Acadiana flag. Louisiana has rallied around this emblem since the devastation of the Hurricane and it has been in hot demand by the locals. But the only place to find a nice selection is small business. This is a niche market that small business owns.
CAPITALIZING ON LOCAL SCHOOL THEMES
Think about sports. Local high schools and colleges have a following of avid fans. This is a super niche market, especially high schools. Of course manufacturers are not going to produce lines of merchandise for individual high schools, but that is where the ingenuity of small business comes in.
If this were a recipe, school colors and school mascots would be the main ingredients. Decorating an area with colors and the mascot screams “local high school” to your shoppers. Everything from stuffed animals to jewelry and printed shirts creates the story. In jewelry, chokers, mascot pendants, and school color beads can be offered separately so customer can create their own high school jewelry. School color bracelets are also available to fit into the theme. If mascot pendants aren’t available, simply substitute a sports pendant like a football. That with the school color beads will tell the story. Sounds like a lot of creativity and work? Well, there are some easier choices that can add other niche markets.
MARDI GRAS JEWELRY, GIFTS, AND PARTY ITEMS
In some areas, Mardi Gras is huge and this market belongs almost entirely to small business. If “The Greatest Free Show on Earth” is celebrated in your area, take advantage of the enormous retail business done in Mardi Gras items while other parts of the country are recovering from Christmas. If not, you be the shop that introduces this fun celebration to your area.
What makes up an irresistible Mardi Gras selection for retailers? Of course, beads must be included—not cheap throw beads, but specialty beads that consumers will pay money for. Hand-strung Mardi Gras beads in nice designs and Mardi Gras colors of purple, gold, and green have to be part of the selection. But other colors are often used in beads that have a theme, like crawfish boil, jesters, peppers, seafood, oysters on the half shell, and more.
Novelty hats are also an almost necessary party item. Purple, gold, and green novelty hats again do well for Mardi Gras—headwear like jester hats, sequin tiaras, mad hatters, or crowns. But any crazy hat will be popular for this super party. You need a lot of selection, but not a lot of depth. The market doesn’t end on Ash Wednesday. Festivals, birthday parties, and sporting events are more opportunities for sales in this fun headwear.
Boas are a festive accessory popular with girls—purple, gold, and green for Mardi Gras day, but other colors do very well also. When buying boas, the fullness is determined by weight and a good weight is 55 to 60 grams.
Masks are a major ingredient for Mardi Gras and selection has certainly become more sophisticated over the last few years. Feather masks, both worn with elastic bands and on a stick to be held, continue to provide more breath-taking designs. The sequin mask with a spray of feathers to one side is leading seller year after year. Coque, ostrich, and marabou feathers make a fabulous arrangement in the spray, making these masks extraordinary without being expensive.
The rising star in masks is Venetian style masks. These gorgeous works of art were practically unknown a few years ago and now frequent reality shows, TV, and the movies. The art of mask making had its own guild in Venus during the Renaissance and the growing popularity of Venetian style masks makes it hard to pass up when stocking your store.
Venetian style masks can be affordable with designs like the Arlecchino patchwork patterns of eye masks for men or masks mounted on sticks with lavish ostrich plumes for women.
Exceptional styles include the full-face jester masks in Mardi Gras colors as well as butterfly Venetian style masks for women that are breath-taking. Venetian masks have the history and artistic beauty that will make you proud to include them in your inventory.
Whew! This blog took more time than I expected so we will save two important areas for small business until the next blog—the areas of jewelry for special occasions and seasons plus key niche markets that appeal to a wider audience.
Filed under Bracelets, Bridal Accessories, Bridal Jewelry, Brooches, Costume Jewelry, Crystal Jewelry, Earrings, Fashion Accessories, Fashion Jewelry, Fashion Jewelry Trends, Fashion Trends, Hats, Necklace Sets, Tiaras, Uncategorized, Wholesale Jewelry
Posted by admin on Thursday, February 2nd, 2012
Filed under Bracelets, Earrings, Fashion Jewelry, Fashion Marketing, Necklace Sets, New Orleans Accessories, Pendants, Religious Gifts, Religious Jewelry, Religious Jewelry & Gifts, Wholesale Jewelry
Accessories Magazine reviews trends shaping fashion jewelry and accessories each season based on the fashion shows that preview the coming season. Major fashion stories result from sorting all the tangents of designers crossing the runways. The last blog covered the first two for fall and this blog covers the next two—a dual that seems to contradict each other as fashion statements. Accessories Magazine’s Survival Mode borders on grunge while Ice Queen has a classy majestic look.
ARCTIC SURVIVAL TREND
As different as the trends seem, both find inspiration in the dominant mood of the times—economic uncertainty. Survival mode finds an obvious connection. First impression is the rugged attire of inhabitants of the arctic tundra. Earth tone colors with patches of fur deliver a nomadic appearance. Inspiration is global with Scandinavian prints, African crafts, English tweeds, and Alpine flairs all contributing.
Jewelry combines natural materials with metals for a close-to-earth feeling. Wood and raw gemstones blended with metals create fashion jewelry that delivers the story. Look for burnished metals in cuffs and bangles as well as braided leather in jewelry.
Trapper hats are a natural fit for these trends well as any headwear that is fur trimmed. Other hats include wide brim wool fedoras, crocheted caps, and wool buckets.
WINTER WHITE FASHION TREND MAKES LUXURIOUS STATEMENT
If the previous trend reflects a rugged response to economic times, this fashion story that Accessories Magazine calls Ice Queen uses a fantasy world to cope with financial stress. Opulence abounds in this trend characterized by shades of opal and winter white. Fur and cashmere add to the extravagance of the fantasy.
Fashion jewelry accessorizes the look with iridescent crystals, unconventional designs of pearls, and opalescent Lucite. Rhinestone or crystal mixed with frosted beads and pearls as bracelets or necklace sets. Jewelry with shades white, cream, and ivory fit into this theme with wintery snow and ice inspiration.
Headwear accessories include bobby pins with enameled flowers, lace and crocheted headbands or caps, and headwear with sequins, especially iridescent sequins. Winter white in nearly any hat can accompany the look.
This fashion story is easy to accessorize because the jewelry that delivers the sparkle for the trend also provides holiday jewelry that will soon be in demand. Actually, fashion jewelry in crystals, rhinestone, and faux pearls should have a permanent location in shops because of the endless line up of events that call for dressy accessories.
The following blog includes the fashion story for December delivery as well as holiday trends
Filed under Wholesale Jewelry
We are in July, it’s hotter than blazes, and consumers don’t want to get out of the air conditioning. When it comes to fashion jewelry, what in the world are retailers going to sell? This two-part blog covers just that. The first part covered needed jewelry for bridal and formal plus gemstone that remains popular season after season. But we saved the best for last. Now we are going to cover the two categories that we have to reorder more than any other in the summer months. The first is niche market jewelry.
NICHE MARKET JEWELRY
Niche market jewelry—what does that mean? Well an example might explain it. In New Orleans, fleur-de-lis jewelry has been huge since Hurricane Katrina. It is the symbol of the City and a rallying point for citizens that faced a serious disaster. Still, six year later, women from New Orleans never tire of fleur-de-lis jewelry. For Accessory Wholesale, it is an item that requires constant reorder, even in the summer. This is fashion jewelry with more powerful sales than even items in the latest trends.
The point is niche markets are a huge answer to getting customers to buy in the sultry heat. Think about your area and the niche markets for your customers. Football is coming and some states live and die by their college teams. High school teams also have a passionate following. In Louisiana, LSU reigns and licensed LSU jewelry will always have a market.
Other niche markets include the growing number of caring people involved with breast cancer awareness. Still other markets are the fun loving red hatters.
Human nature plays into the niche markets that are selling. Right after the 9/11 tragedy, there was a return to values and inspirational jewelry reflected the thoughts and feelings of consumers who gave more thought to a Higher Being. In fragile economic times that have a high unemployment, the same feelings return, perhaps making us feel guilty as fair weather friends. Nevertheless, inspirational jewelry and gifts are on the upswing. Combining inspirational jewelry and gifts in display tells a story in your shop that will capture the attention of shoppers. This is a niche market that can be uplifting for your clientele.
Study your own customer base and local area for niche markets that work. This is where you have a great advantage over the big box stores that do not have your local input.
PENDANTS AND EARRINGS
“Best Brand” manufactures a superb line of pendants and earrings plus the chokers needed to wear the pendants. Themes are endless in this line that has superior metalwork unchallenged in the fashion jewelry field.
Why does this line keep selling over and over again? Three main reasons—themes, quality, and uniqueness. First, themes are special because they touch the hearts of the buyer. Even a shopper that is not in the market for fashion jewelry cannot pass up a Yorkie pendant if their Yorkshire is dear to them. The same is true for nearly every theme from gardening to motorcycles.
But it is not just the theme; it is the exceptional metalwork that delivers the jewelry that is immediately recognizable with intricate detail. The process of “Best Brand” is unique in the fashion jewelry industry. Most pendants and matching earrings start with a thin sheet of steel that a stamping process presses into a dimensionally raised shape, loaded with detail. Then they cut a back and solder it in place so the pendant or earrings are hollow and lightweight, borrowing a page from puffy sterling silver jewelry. Finally, the jewelry is plated, sometimes epoxied with color, and polished. The manufacturer is proud enough of theses creations to stamp their name on the back of each piece. Retailers are buying the jewelry of future vintage collectors.
Not everything is theme. “Best Brand” also creates fashion designs that follow the trends in jewelry. Geometrics, animal prints, inlays, Southwest inspirations, Murano style glass, and classic patterns—it’s all here in this fabulous line.
Now retailers need chokers and chains so customers can wear the pendants. “Best Brand” answers that challenge with one of the most extensive lines of fashion chokers. Stock several with your display and price each component in this line separately. That way the customer gets to create their own designs and they may want more than one choker to give different looks to the same pendant. Also the customer can build their own sale that will fit their budget. Whereas, combining pendant, choker, and earrings can elevate the price and put it beyond an impulsive buy.
Make a statement in your shop with this line and you have something unique with practically no competition. Look around online and in brick and mortar shops and you will probably not find this sensational line or anything like it with such high quality. One final reason why customers are constantly reordering this fashion jewelry—the look with pendants on chokers is tailored, a classy accessory for career wear, and it is timeless, never going out of style. This is the line we reorder more than any other. You have hardly any competition in it. So try out this fashion jewelry and see if it helps your summer sales like it is helping other retailers carrying it.
Do you ever feel beat up by the big box stores and high-financed competition? Well, here’s an idea worth considering that is like that pink bunny that keeps going and going and going—an exceptional line of pendants and matching earrings. It not only quietly keeps selling, but it’s something the big box stores don’t have.
What made me think of this? It’s a stable item in our wholesale business and has been for over 15 years, so it isn’t something that we think of as new and exciting. But it is something that we need to reorder frequently and something that always ranks with the top selling jewelry at the end of the year. It is a bread and butter item that we just reordered again and that prompted the question—why haven’t I written a blog and told you about it?
So, here goes. The line includes fashion and theme pendants that, for the most part, have matching earrings. Also a wide selection of chokers lets your customers create their own looks by changing up the pendants and chokers. We’ll start with the chokers. You may need these steady items in your jewelry business, even if you don’t carry the pendant and earring line. How many manufacturers are making pendants, but overlooked the chokers needed to wear them?
With nearly 60 styles in chokers to select from, there is something for almost every imaginable look. Many come in both silver and gold plating and several have shapes formed to the neck for a natural fit. V shapes and question marks are popular designs and for customers that want longer necklaces to go with the pendants, there is a line of chains.
The chokers can be bold, only accepting pendants with large bails or worn without a pendant for a tailored statement. Narrower chokers are flat wire with plated surfaces that have a high polish or they can be round wire or tubing in different diameters, Surfaces can also be textured and plating can be antiqued. The wide assortment of shapes and finishes results in a variety of looks that combine with different pendants so your customers can have fresh designs for different outfits with a few chokers and pendants that combine for very different looks. Base metal for the choker line is steel or brass, so they are shapeable for a natural fit.
Now for the pendants. There are two main categories—fashion pendants and theme pendants—but this pendant line also show up in nearly every other category of jewelry on the site including gemstone, Mardi Gras, Christmas, sports, seasonal, and inspirational.
Beginning with the theme pendants, if you make a list of themes that will be popular for your customer base and then use the search on the site to find pendants that fit into the themes, the surprise will be that most of them will find a match in this extensive line.
Not only will you match the theme, but also the creativity and detail that go into the fashion jewelry will astound you.
The designs as well as craftsmanship are what make this line so special. The manufacturer has spent decades perfecting the process and each piece is stamped with “Best” for the manufacturer, “Best Brand” that takes pride in delivering fashion jewelry in the highest quality. These are the collector pieces of future generations.
What is so special about the artisanship? Imagine this! Each piece starts with a thin sheet of steel. The manufacturer makes a costly mold for each design. Then a stamping process presses each piece into a three dimensionally raised design with detail that is overwhelming. Another piece of thin steel seals the backs and the fashion jewelry are plated, recesses are often antiqued, and the final step is a high polish.
Sterling silver uses the process for items like puffy heart jewelry and the Victorian era created quality pieces with the procedure, but who goes to such toilsome steps to create fashion jewelry today? No one I know of except this one manufacturer that has made the process his trademark of excellence.
Why are themes so important in fashion jewelry? Everyone that has years of experience in retailing fashion jewelry knows that the industry experiences ups and downs—sometimes extremely hot and other times sales are rather cool. But themes transcend these ups and downs. Themes draw a customer because of something dear to their heart. They also draw as gifts because they are the perfect match for the interests or cares of the one that is receiving the gift. It is not the trends or styles that sell this fashion jewelry, but the exceptional design
The next blog will continue with the fabulous pendant and earring line produced by “Best Brand”, a quality leader in fashion jewelry.