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Archive for the 'Valentine Jewelry' Category...

Filed under Costume Jewelry, Valentine Jewelry
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A Lasting Sign of Warm Feelings

Many skeptics look at Valentine’s Day as a moneymaker invented by Hallmark or the candy and flower industry. Fortunately, couples and those courting don’t take this attitude. A large percentage of every age of married couples and those dating see Valentine’s Day as a special time to show warm feelings. The day is so special that they spend 18.6 billion dollars to RED CRYSTAL HEART PIN show how much they care.

The nice thing about Valentine’s jewelry is that when the dinner is over, the flowers have wilted, and the candy is gone, the jewelry item remains as a permanent sign of love. Brooches are a favorite jewelry piece that is meaningful and affordable. In fashion jewelry, hearts are the leading item. Red heart brooches and necklaces lead sales. The heart brooch shown is popular year after year.

Necklace sets also do well for Valentine’s Day. You will probably remember the crystal heart necklace shown. Other heart necklace sets with a contemporary look will be arriving soon. Especially younger customers like the two-tone metal design with hammered texture and engraved messages. Watch fro their arrival on the site.

You can view the entire January 2015 Newsletter Here

Comments (0) Posted by admin on Tuesday, January 6th, 2015

Filed under Earrings, Fashion Jewelry, Necklace Sets, Pendants, Rhinestone Jewelry, Seasonal Jewelry, Uncategorized, Valentine Jewelry, Wholesale Jewelry
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The second part of our series on survival tactics for small business starts with jewelry and accessories for seasons and special occasions.  Valentine’s Day is here and that is exactly what we are talking about when we say special occasions.   Actually the Spring is loaded with them—mainly Valentines, Easter, and Mother’s Day.

 

JEWELRY AND ACCESSORIES FOR SPECIAL OCCASIONS

As a salesman calling on small fashion businesses, presentations on the days leading up to these special occasions were filled with interruptions as busy shopkeepers tried to squeeze in ordering between taking care of customers that wanted their input on what to buy.  This is a happy problem. 

 

Yes, you can say that special occasions like Easter see discount stores jammed with Easter baskets and candy, but what about shoppers that want a quality gifts for Mom, a spouse, or significant other.  Jewelry with exceptional quality really sends a meaningful message for these consumers.  One manufacturer that does an exceptional job at providing exceptional quality is “Best Brand”.  Every special occasion is covered in their line that can be found in each occasion’s category on our website. 

 

What makes this line so unique and desirable?   The meaningful designs and exceptional manufacturing process.  Let’s look at Mother’s Day.  “Mom” is the most emotionally packed word in the English language.  This day carries feelings.  So what’s the message shoppers want to send on this occasion?  Special, very special, no one can replace a Mom.  One of “Best Brands” pendants goes straight to the heart with letters spelling out “Special Mom”. 

 

The delivery is not a simple casting, which any manufacturer can create.  No, “Best Brand” goes the extra mile in quality.  The pendant uses their signature process of stamping the design from a thin sheet of steel into a statement that immediately creates a message for onlookers.  Then the jewelry is plated, often two-toned, and polished for a finished product that the eye cannot distinguish from an expensive work in sterling silver.  This is providing the fashion jewelry for special occasions that stands above the majors.  This is a quality line that is so labor intense that the large quantities national department stores need simply cannot be produced, so small business is the exclusive provider for the consumer. 

 

Keep an area available for special occasions and decorate it to draw attention so that customers will remember where to buy the seasonal gifts for the important special days of the year. 

 

UNIQUE FASHION JEWELRY

Niche markets don’t need to be narrow.  They can have universal application to accessorize fashion.  The pendants described above and matching earrings reach out to endless themes as well as designs that are fashion statements.  Added to chokers or chains, these quality pieces of fashion jewelry provide a tailored line that is perfect with career wear and suits. 

 

The endless themes also create a show-stopper that consumers can’t pass up.  All the original designs capture attention and something in this group will pull at the heart strings of  the shopper—whether their pets, a vacation area like sea life,  their interests like sewing or cooking, or their children’s activities like ballet, cheerleading, or soccer Mom. 

 

The match of fashion jewelry to interests close to the heart is almost a guaranteed sale.  In addition, the many fashion designs can be a perfect accessory for a new outfit as well as jewelry to update last year’s wardrobe to this year’s trends. 

 

Shoppers need the wide selection of fashion jewelry that specialized small businesses carry to complete an outfit with the perfect accessories.  Small business is the answer because the majors want to concentrate on apparel and don’t have the staff for individual service that helps shoppers coordinate. 

 

RHINESTONE JEWELRY

Broader niche markets can be dressy as well.  Where do you find the wide selection of rhinestone jewelry needed for prom, bridal, balls, and pageants?  Only in small fashion businesses.  Department stores are normally very limited in the selection of rhinestone.  On the other hand, boutiques and accessory stores have the selection and the personalized service to help customers accessorize an outfit. 

 

Normally bridal and prom customers want delicate designs in rhinestone necklace sets.  Gowns dictate gold or silver plated settings as well as whether a necklace is needed.  Then there are personalities that vary between contemporary or traditional looks with more daring and fashion forward customers preferring dramatic designs that follow the trends in fashion jewelry. 

 

Often when the gown does not accommodate a necklace, more dramatic earrings are the accessory.  Sometimes the customer knows exactly what they want, but more often, they are looking for the expert advice of the shopkeeper.  Make the perfect match for that customer and you can almost be certain, they will be back shopping with you again. 

 

Success for small business is most often a collection of niche markets and specialized service.  This provides a unique combination to fill needs that the big box stores can’t match. 

Comments (0) Posted by admin on Wednesday, February 15th, 2012

Filed under Boas, Brooches, Fashion Jewelry, Feather Masks, Mardi Gras, Mardi Gras Beads, Mardi Gras Earrings, Mardi Gras Masks, Masks, Necklace Sets, Sports Jewelry, Uncategorized, Valentine Jewelry, Venetian Masks, Wholesale Jewelry
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This is the 27th year for Accessory Wholesale inc. business.  Sometimes we have to stop and ask, have we learned anything over the last quarter of a century in business?  Our business is fashion jewelry and accessories plus some really fun items like Mardi Gras and masks.  Those familiar with fashion know that it is cyclical.  Trends come and go, business build for years and then reverse for years in rollercoaster-like cycles. 

 How does small business survive that?  Our business as a wholesaler depends on the success of small retailers.  These are our customers.  Some small fashion businesses have found their space in the retail world and are doing very well, while many others may feel the walls closing in with competitions from major retailers as well as taxes, insurance, and everything else including days with problem customers. 

 Over the last 27 years, we haven’t come up with neat little formulas for guaranteed success, but we have noticed some tactics by successful retailers that seem to work.  This blog and the following two will hash out five ideas. 

 1) LOCATION

How many times have we heard the three most important things that make a business successful are location, location, and location?  Sounds simple enough, right?  That is until we try to pin down what is the right location.  Most areas have shopping destinations that can draw from 25 and more miles away.  This is often a mall like the Acadiana Mall in Lafayette, La. or the White Oaks Mall in Springfield, Ill. 

 These shopping destinations get plenty of traffic, but leases are through the roof.  Small business often feels it is giving all the profit to the property owner. I noticed something as a road salesman calling on small fashion businesses.  Many successful businesses were in smaller towns away from the shopping destination. They had desirable merchandise and were conveniently close to their customers.  Personal service accompanied by a high level of energy made shoppers feel special as well as energized to buy.  They were packed with customers when locals needed gifts for those special days like Valentines Day and Mothers Day. 

 Location and the price of the lease need to be weighed to determine whether sales volume is going to overcome the lease cost. 

 2) NICHE MARKETS IN JEWELRY & FASHION 

The Christmas shopping season is probably the time when small business feels major retailers cutting into their sales more than any other time of the year.  Niche markets insulate small business from the onslaught.  Most niche markets are an area where the majors simply don’t go. 

 FLEUR-DE-LIS JEWELRY AND ACCESSORIES

A few examples will make the point.  Since Hurricane Katrina in Louisiana, especially in New Orleans, fleur-de-lis jewelry and accessories have been extremely popular.  It is the symbol of the City as well as on the Acadiana flag.  Louisiana has rallied around this emblem since the devastation of the Hurricane and it has been in hot demand by the locals.  But the only place to find a nice selection is small business.  This is a niche market that small business owns. 

  CAPITALIZING ON LOCAL SCHOOL THEMES

Think about sports.  Local high schools and colleges have a following of avid fans.  This is a super niche market, especially high schools.  Of course manufacturers are not going to produce lines of merchandise for individual high schools, but that is where the ingenuity of small business comes in. 

 If this were a recipe, school colors and school mascots would be the main ingredients.  Decorating an area with colors and the mascot screams “local high school” to your shoppers.  Everything from stuffed animals to jewelry and printed shirts creates the story.  In jewelry, chokers, mascot pendants, and school color beads can be offered separately so customer can create their own high school jewelry.  School color bracelets are also available to fit into the theme.  If mascot pendants aren’t available, simply substitute a sports pendant like a football.  That with the school color beads will tell the story.  Sounds like a lot of creativity and work?  Well, there are some easier choices that can add other niche markets. 

 MARDI GRAS JEWELRY, GIFTS, AND PARTY ITEMS

In some areas, Mardi Gras is huge and this market belongs almost entirely to small business.   If “The Greatest Free Show on Earth” is celebrated in your area, take advantage of the enormous retail business done in Mardi Gras items while other parts of the country are recovering from Christmas.  If not, you be the shop that introduces this fun celebration to your area. 

 What makes up an irresistible Mardi Gras selection for retailers?  Of course, beads must be included—not cheap throw beads, but specialty beads that consumers will pay money for.  Hand-strung Mardi Gras beads in nice designs and Mardi Gras colors of purple, gold, and green have to be part of the selection. But other colors are often used in beads that have a theme, like crawfish boil, jesters, peppers, seafood, oysters on the half shell, and more. 

 Novelty hats are also an almost necessary party item.  Purple, gold, and green novelty hats again do well for Mardi Gras—headwear like jester hats, sequin tiaras, mad hatters, or crowns.  But any crazy hat will be popular for this super party.  You need a lot of selection, but not a lot of depth.  The market doesn’t end on Ash Wednesday.  Festivals, birthday parties, and sporting events are more opportunities for sales in this fun headwear.    

 

  Boas are a festive accessory popular with girls—purple, gold, and green for Mardi Gras day, but other colors do very well also.  When buying boas, the fullness is determined by weight and a good weight is 55 to 60 grams. 

 Masks are a major ingredient for Mardi Gras and selection has certainly become more sophisticated over the last few years.  Feather masks, both worn with elastic bands and on a stick to be held, continue to provide more breath-taking designs.  The sequin mask with a spray of feathers to one side is leading seller year after year.  Coque, ostrich, and marabou feathers make a fabulous arrangement in the spray, making these masks extraordinary without being expensive.  

 The rising star in masks is Venetian style masks.  These gorgeous works of art were practically unknown a few years ago and now frequent reality shows, TV, and the movies.  The art of mask making had its own guild in Venus during the Renaissance and the growing popularity of Venetian style masks makes it hard to pass up when stocking your store. 

 Venetian style masks can be affordable with designs like the Arlecchino patchwork patterns of eye masks for men or masks mounted on sticks with lavish ostrich plumes for women. 

 Exceptional styles include the full-face jester masks in Mardi Gras colors as well as butterfly Venetian style masks for women that are breath-taking.  Venetian masks have the history and artistic beauty that will make you proud to include them in your inventory. 

 Whew!  This blog took more time than I expected so we will save two important areas for small business until the next blog—the areas of jewelry for special occasions and seasons plus key niche markets that appeal to a wider audience. 

Comments (0) Posted by admin on Thursday, February 2nd, 2012

Filed under Earrings, Fashion Jewelry, Pendants, Scarves, Uncategorized, Valentine Jewelry
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 Valentines Day—it comes in the dead of winter, the most frigid month of the year, yet it stirs warm feelings for sweethearts and couples. 

 

A mountain of cards, flowers, and candy are exchanged to show sweethearts and spouses how much they are loved.  Yet small business has to love Valentine’s Day even more with total sales reaching 9.3 billion in 2011 according to an About.com article. 

 

HOW DID VALENTINES DAY COME ABOUT?

How did it all begin?  The history of Valentines Day is rather confusing.  The name comes from the feast of St. Valentine that falls on February 14; at least it did until the revision of The General Roman Calendar of feast days in 1969.  Prior to that, February 14 was actually the fest day for two St. Valentines—One from Rome and the other from Terni, Italy.    

 

It’s the one from Rome that is most likely linked to the romantic theme of Valentines Day.  Legend says that Emperor Claudius II cancelled all wedding and engagements in Rome because he felt married men were less likely to serve in the Roman Legion.  St. Valentine secretly married Christian couples and when discovered, was condemned to death by Claudius.  Another legend states he miraculously healed his jailer’s daughter of blindness.  They continued to visit him in prison and before his execution he sent her a note reading, “From your Valentine”. 

 

A more likely origin of Valentines Day is a belief in Britain and France that birds picked their mates on February 14 and according to The Catholic Encyclopedia this is reflected in Chaucer’s Parliament of Foules that reads:

 

For this was sent on Seynt Valentyne’s day
Whan every foul cometh ther to choose his mate.

 

ECONOMIC IMPACT OF VALENTINES DAY

While the origin of Valentines Day is uncertain, there is no question about its importance to small business–Over 1 billion of candy sold, over 190 million cards, and 25% of the annual sales of flower shops.  Best of all, small business is getting a large share of this business. 

 

What about fashion jewelry and accessory shops?  They have a very important part to play.  Think about it.  Flowers wilt in a week, candy is soon gone, and cards end up in the drawer.  But fashion jewelry provides the gift that lasts.  Gifts that go into the jewelry box will be there as a reminder every time it is opened to retrieve an accessory.  Granted, fashion jewelry will not outpace cards, candy, or flowers for Valentines Day gifts, but it is the great add-on gift that does not perish.  It is the meaningful accessory that stirs feeling every time it is put on.   

 

POPULAR FASHION JEWELRY FOR VALENTINES DAY GIFTS

What fashion jewelry is most relevant for the occasion?  Every year we see a swell of business in crystal heart brooches, especially brooches with red crystals.  This fashion jewelry speaks for itself as it makes a shimmering statement of love. Four styles share the limelight and all have noticeable size and plenty of glimmer. 

 

Cupid pins and combinations of cupid and hearts transmit the same feelings with toned down drama.  These cute pins find appeal for all ages. 

 

Filigree heart lockets are also lifetime keepsakes with a classic design.  The puffy hearts have matching earrings and the quality is superb, crafted by “Best Brand”, a leader in fashion jewelry quality. 

 

Usually men are shopping for Valentines jewelry for their sweethearts or wives and often they are not comfortable with buying Valentines jewelry and need your help.  The right item depends of the receiver’s personality and age.  Many younger women prefer the look of sterling silver in bracelets or earrings.  Again “Best Brand” does an excellent job in this area.  Many of his creations are dimensionally stamped from a thin sheet of steel, sealed, plated silver, and polished for a finished product that even a jeweler can mistake for sterling.  Why?  Because this quality manufacturer has taken the time to craft fashion jewelry identical to the steps taken for fine jewelry. 

 

A final consideration for Valentines jewelry is rhinestone.  Rhinestone heart necklaces see a real boost of sales in February.  Sliding on a chain, these rhinestone hearts are easy to wear with outfits throughout the year and the recipient will never forget where it came from. 

 

WHO ARE VALENTINES BOUGHT FOR?

According to Aboutflowers spouses receive 57% of Valentines gifts, Moms receive 20%, significant others 20%, and friends 9%

 

So this opens up other areas we maybe haven’t thought about.  Moms have an easy solution.  We can cheat by going to the Mothers Day selection of jewelry and choose hearts specifically made for Mom. Most are again made by “Best Brand” with that same high quality reported above.  Mix some of these in your Valentines Day presentation.  You may have no competition for such specialized Valentines Day jewelry and you know it will always sell for Mothers Day if there is any inventory left. 

 

For friends, there is a superb gift that is also very practical—sculptured pewter writing pens with a dimensionally raised design that says “Best Friends”.  Sell-through is no problem here either because we are going into a peak wedding season and these make wonderful bridesmaid gifts.       

 

Add some decorations and display Valentines jewelry and gifts together to tell a story.  Keeps a jump on all special occasions coming up, arranging each one together in a location to tell a story.  Soon shoppers will realize your business is the go-to location for unique special occasion gifts. 

Comments (0) Posted by admin on Thursday, January 26th, 2012

Filed under Valentine Jewelry
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“All you need is love … All you need is love…                                                                                                All you need is love, love…Love is all you need.”

–Lyrics by The Beatles

WHO KNEW THE BEATLES WERE SO WISE?  IT’S TRUE:  TO BE HAPPY, WE DO NEED LOVE IN OUR LIVES, AND WE NEED TO EXPRESS IT to our nearest and dearest family and friends.  How nice to have a day dedicated to Love!   And, while we show our love in many ways year-round, Valentine’s Day has special cachet, and, along with hugs and kisses, we revel in giving and receiving love-tinged gifts… prized because they are either to or from a loved one.

While Valentine’s Day was originally intended to commemorate the Christian St. Valentine and his martyrdom, over the centuries it has evolved into a more secular holiday, a joyous one, one where you exchange heartfelt sentiment with cards and gifts.  And what is so delightful about Valentine’s Day is that it extends to all kinds of love:   lovers, of course;  but love for children, parents, friends and  relatives—ALL AGES, ALL BACKGROUNDS—EVERYONE IS INCLUDED!   Valentines are the cards of choice for this day, and can range from heady declarations of undying love to lighthearted notes of affection.  What’s especially nice is that the person giving the valentine most likely will also receive one!

Hearts, cupids, bows — Make your special someone happy

Valentine’s Day has been celebrated for so long, and in so many countries around the world, that there are definite traditions:  Pink is the delightful color of the fete; add the red heart form, along with winged angelic cupids or paired love birds to create a truly amorous atmosphere.   Gifts have always been an integral part of this celebration, and originally centered on sweets such as chocolate, and simple flower bouquets.  Today many people choose a gift that will extend the sentiment long after February 14th, such as jewelry or personal accessories that themselves act as valentines, emblazoned with heart or cupid designs.

INSPIRE GIFT-GIVING WITH ITEMS PERFECTLY ATTUNED TO EXPRESSING LOVE ON AND BEYOND FEB.14:

While some couples prefer a private tête-à-tête on Valentine’s Day, there’s something about this feast that prompts people to go out to neighborhood parks or venues, walk about together, holding hands and laughing, exuding the happiness that comes with conveying  love to others.   Love is in the air.  Children romp, and elders beam with having been told, and shown, how much they are treasured.  Whatever the headlines on the news, today is a day for happy smiles and closeness, feelings of belonging and contentment.

Another design popular for Valentine’s Day gifts is that of a LOCK AND KEY, meaning that the recipient of the gift has the key to your heart.   Who wouldn’t delight in receiving this from your heart’s desire?  And, as years go by, every time the item is worn, the original warm feeling surfaces once again.  So Valentine’s Day interrupts the distractions of everyday life, prompting us to pause and seriously think of those who are important to us — and then to convey our loving thoughts to them.   LOVE.  WRITE IT.  GIFT WRAP IT.  SAY IT.  Valentine’s Day traditions insure that we’ll never ever say “Oh, I wish I had told (him/her) how much I care.”

HEARTS WILL FLUTTER WITH THESE VALENTINE TREASURES—PRICED SO RIGHT!

  • Cupid Pin snares Hearts!  Gold plated wings and halo.  Sweet as can be!

Somehow, one can’t help but believe that St. Valentine would enthusiastically approve of how we all celebrate his day.

Comments (0) Posted by Mary McGarry on Tuesday, February 9th, 2010