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Archive for the 'Rhinestone Jewelry' Category...

Filed under Christmas Jewelry, Crystal Jewelry, Fashion Jewelry, Fleur-de-lis Jewelry
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Fashion Items Consumers Can’t Live Without

The fashion items people can’t live without go by many names including impulse items. With fleur-de-lis being a hot item in Louisiana, these rhinestud ball caps caught on immediately. The hats have pizzazz and go straight to the heart of those captivated by the fleur-de-lis.

These are the kind of products we need to fit the just-got-to-have category. For women going to formal events, the got-to-have item can be breath-taking crystal jewelry. For church ladies it can be a stunning dress hat. The products in this category have to have an irresistible attraction shoppers just can’t live without out.

What items does your customer base find irresistible. These are the items you need at least a modest selection of in your shop. Irresistible beauty trumps cheap price for shoppers.

Comments (0) Posted by admin on Wednesday, November 12th, 2014

Filed under Crystal Jewelry, Rhinestone Jewelry
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Rhinestone and Crystal Jewelry-the Sure Bet

We are in the heat of homecoming season for high schools and universities across the nation. In addition to parades, tailgating, and football games, most homecomings have a court and a dance. It is the homecoming court and the dance that calls for items you can supply.

Dressy jewelry has the greatest demand. Every woman going to the dance needs sparkly accessories. This is fall’s version of prom and many retailers overlook the opportunity. Both rhinestone and crystal jewelry are important in necklace sets, bracelets, earrings, and hair accessories.

The infatuation with iridescent crystals continues to obsess today’s shoppers. So including some iridescent rhinestone and crystal jewelry is a must. The rhinestone necklace set we are showing has jet highlights, but also has an option for iridescent stones. This necklace set is eye-catching without overwhelming. Members of the court, especially the queen, usually want jewelry that makes more of a statement. The crystal choker set in the sidebar provides exquisite design that is irresistible.

Combinations of dramatic earrings and bracelets are a popular substitute for necklace sets for many of today’s shoppers. Find bracelets on the site under the categories for rhinestone jewelry and crystal jewelry. The crystal bracelet in the sidebar is an exceptional look with iridescent stones and gold plating.

Dramatic earrings are also located under both categories with some especially exciting styles (like the ones shown) located in crystal earrings.

So why did we call rhinestone and crystal jewelry a sure bet in the title? Because glitzy jewelry has need beyond homecoming. Holidays, Mardi Gras, and prom are coming and all call for sparkly jewelry. Pageant, dance competition, choirs, performances are just a few more occasions that will need sparkly accessories.

Comments (0) Posted by admin on Saturday, September 27th, 2014

Filed under Crystal Jewelry
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Glamorous Crystal Jewelry

Breath-Taking Beauty in Crystal Necklaces

The spring of 2013 introduced crystal necklace sets in magnificent designs that steal the show. Today new designs continue to roll out that are breath taking. A few of these crystal sets in a showcase of formal jewelry will mesmerize shoppers.

Most recent arrivals are choker sets with large sparkling crystals delivering lavish designs.  Who wears this luxurious jewelry? Certainly, these sets will grab the attention of customers searching for pageant jewelry, or sets for Mardi Gras Balls and Ballroom dancing, but demand goes far beyond that. Any kind of gala, ball, or dressy evening event can be an occasion.

In addition, these extravagant designs will have your customers’ talking and draw attention to other sets in your showcase. This is another story to tell. Actually, these gorgeous crystal jewelry sets speak for themselves.

Comments (0) Posted by admin on Friday, September 5th, 2014

Filed under Rhinestone Jewelry, Uncategorized
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Wholesale rhinestone jewelry gets no time to rest—prom, June brides, now homecoming, and soon holiday.  Of course pageant and balls fall in between.  But the urgent need now is for homecoming jewelry.


Everyone knows the frenzy of prom girls shopping of jewelry. How many realize that the same high schools plus colleges and universities need homecoming jewelry?  Shops draw inventory for both from the same well—wholesale rhinestone jewelry and crystal jewelry.

Don’t think you are too late.   Most homecomings are in October and early November.  So check high schools and colleges in your area to see if you have time.

Homecoming encompasses many tastes.  Some consumers like the vintage look.  They often opt for largecrystal earrings fro homcoming earrings and bracelets without a necklace.  Others prefer traditional rhinestone sets.  Still others want rhinestone jewelry that makes a statement—large sets or shoulder dusters with multiple row rhinestone bracelets.

Good news!  Everything doesn’t have to sell for homecoming.  Holiday follows Homecoming and shortly after holiday is prom.  So formal jewelry that does not sell for homecoming will not collect dust.



This line-up of events lets us be experimental.  Let’s begin with the hottest thing in crystal and rhinestone jewelry for 2013—iridescent stones.  Iridescent rhinestone and crystal jewelry was more than a trend this year.  IT WAS A FRENZY!

iridescent wholesale rhinestone jewelry

So iridescent rhinestone necklace sets needs to be in the selection.  Let’s begin with simplicity.  The simple iridescent rhinestone choker set shown uses memory wire to gently close around the neck.  Silver settings and iridescent rhinestones deliver just enough sparkle in a tastefully simple design.

contemporary rhinestone necklace set

For the modern girl, think about the contemporary design shown.  Iridescent and clear rhinestones combine in a mod necklace set that delivers dazzle, but is not overdone. Again, the settings are silver.  Silver settings are the most popular in rhinestone jewelry and they maximize the brilliance.



iridescent rhinestone braceletIridescent bracelets can accompany a necklace set or go with large earrings without a necklace.  There are plenty of choices, but the rhinestone bracelet shown is a leading seller.  The symmetrical design closes with a fold-over clasp.



vintage inspired crystal earrings

When customers prefer no necklace or a dress doesn’t accommodate it, earrings usually do the accessorizing.  In this case, the customer generally wants larger earrings.  The vintage style crystal earrings shown suits personalities that like the elegance of bygone days.



Art Deco inspired crystal bracelet

Match the earrings with a bracelet that also has vintage inspiration.  Art Deco gives a 30s look.  The bracelet shown looks like a wide bangle, but it actually stretches.



rhinestone shoulder dusters

Rhinestone earrings give a more contemporary look.  The shoulder dusters pictured come in gold plating.  Leading designers show a strong preference for gold plating in their fall lines.




rhinestone stretch braceletA nice match for these earrings is multi-row stretch rhinestone bracelets.  They come in gold or silver plating plus different widths.  These rhinestone bracelets have a surprising low wholesale price.  These are the kind of items that can improve your profit picture and help pay the bills.



homecoming hats


Far more retailers are aware of homecoming jewelry than this next little secret.  Really make a statement by adding some wholesale homecoming hats.  These hats are an absolute need for homecoming.  They are also hard to find.  Son if they have to come to you for homecoming hats, you can also sell participants homecoming jewelry.


Today small business has plenty of challenges.  Small entrepreneurs are providing most of the businesses in America and half the jobs.  Surviving requires we take advantage of opportunities and carefully plan our inventory investment.  Homecoming is a market that has opportunity.  Unlike prom, many retailers overlook it.  That means more opportunity for you.  Also the investment in wholesale rhinestone jewelry fills many needs on the horizon—holiday, prom, Mardi Gras balls, bridal, and any other formal occasion that comes up.

Comments (0) Posted by Michael Gietl on Thursday, September 26th, 2013

Filed under Rhinestone Jewelry
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This is the season for the frenzied drive towards Christmas.  But if your season was lacking in frenzy, don’t worry because for us as a wholesaler and for many retailers the best comes after Christmas.  The year about to begin will be our 28th year in business and for at lest the last 20 of those years the best months of the year were January through May.  Why?


 Just think of all the great things that happen during those months and most of them relate to something you offer in your shop—something customers really need and you have.  It begins with New Years Eve and continues to Mardi Gras, prom, bridal, pageants, dance competition, spring church hats, Easter, Mother’s Day, graduation, and accessories for spring fashion.  Almost forgot St. Patrick’s Day, spring festivals and I’m sure there are many more events that are slipping my mind.  . 



rhinestone choker set

 Did you notice how many of these events call for rhinestone jewelry?  Here is a clear winner for the next few months that starts almost immediately with New Years Eve.  Every style of rhinestone jewelry fits in this line-up somewhere from dramatic sets for balls and pageant to delicate sets for prom and bridal.  Rhinestone jewelry delivers the glamour.   

 Preparing for New Years Eve is important right now.  Demand for glamorous accessories, especially jewelry, often goes unnoticed with so much attention given to gift buying.  Even the majors don’t focus on this market.  That is why the destination for glamorous jewelry is small business.  That is where consumers find everything from lavish to elegant reserve.  The rhinestone choker set shown oozes with elegance.  It is not only tasteful, but also sparkly thanks to clear rhinestones set in silver plating. 


rhinestone earrings

 Expand your selection of dazzling necklace sets by also including some crystal jewelry.  What is the difference between crystal and rhinestone?  The stones are actually the same.  The distinction is in the mounting.  Crystals are separate stones that glue in place.  Whereas for rhinestone, a machine produces it in chain with the stones already set.  The chain is spooled and manufacturers buy it and cut it to produce various designs.  The picture of rhinestone earrings shown gives a good example of rhinestone jewelry made from the chain.

 Vintage jewelry books that show rhinestone jewelry before World War II are showing glued in stones that we often refer to as crystal jewelry today.  The reason you don’t see rhinestone jewelry made from the chain in these books is because the invention of the machinery to make it occured during the War. 



 crystal necklace set

Now back to crystal necklaces.  Crystal necklace sets often create lavish designs using dramatic size.  How can some of them be so affordable?  Often the necklace incorporates acrylic stones for the largest stones in the design.  These are synthetics, actually a plastic derivative that has grown leaps and bounds in quality over the last few years.  Sparkle has improved in these stones immensely and the cost is a fraction of large crystal stones.  Crystals and sometimes rhinestone complete the design resulting in fabulous crystal necklace sets like the one shown. 


crystal earrings

 Everything from necklines to personal preferences determines whether a necklace will accessorize an evening gown.  For those that don’t want sets, sparkly earrings are important.  This opens another door of opportunity for fashion shops.  Consumers want a look that fills their own idea of glamour for New Years Eve.  To fill the needs of so many personalities, you need variety—large, small, post, drop, crystal, rhinestone and color.  Build a selection with choices from both crystal and rhinestone earrings because the variety will make you the go-to location for the perfect look. 



formal bracelets

 A casual glance through a fashion magazine tells the story of the importance of bracelets today.  In recent years, bracelets have mushroomed in popularity, sometimes according to Accessories Magazine Annual Report leading all types of fashion jewelry for the year.  That means a display of New Years Eve jewelry can’t be without them.  Shock your clientele with the affordable prices of lavish bracelets today. 


While most fashion jewelry has gone up in price, rhinestone has seen a decline.  Twenty years ago most rhinestone jewelry was manufactured in the US or Korea.  Today manufacturing is mainly in China.  Their quality has improved considerably from what rhinestone from China was initially and prices have seen a steep drop.  More affordable pricing makes rhinestone and crystal jewelry even more appealing.  Expand the selection of these formal bracelets now because they also make excellent Christmas gifts. 




Stocking up glitzy jewelry is not a big risk that depends entirely on sales for New Years Eve.  Remember all the events at the beginning of the blog.  Several of them call for rhinestone and crystal jewelry.  The faster consumers know you have the selection, the better your spring business will be.  This is a big part of what makes spring better than Christmas for us and it can be big for you also.

Comments (0) Posted by admin on Thursday, December 6th, 2012

Filed under Rhinestone Jewelry
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Spring is here and the latest fashion we saw on the runways a few moths ago is now in the stores.  But before we cover fashion jewelry that is trending, let’s look at what is in high demand right now—glitzy and formal jewelry. 



Prom is getting close and prom girls will be searching for the perfect dress and accessories to go with it.  Retailers are gearing up with inventory toRhinestone Y necklace please the shoppers.  Always important at prom time is rhinestone necklace sets.  Trendy look like Y necklaces suit this age group, especially when they have an affordable price tag.  This set shown uses clear rhinestones in silver plated settings for maximum sparkle and retailers can offer it at prices the prom girls can afford. 





rhinestone necklace set with color

Sometimes matching accessories to the dress color is important to the shopper.  To do this, rhinestone jewelry uses color highlights in clear rhinestone sets.  This provides far more life than sets consisting of all colored stones.   New styles include bib designs terminating with colored highlights or collar-like sets with a fringe of color. 



rhinestone choker

Actually, designs in rhinestone jewelry have a timeless quality.  Some styles first created a number of years ago remain as favorites for consumers today.  Rhinestone chokers with one to four rows of rhinestones are as popular today as they were more than a decade ago when they entered the market.  These styles are especially popular with groups like choral groups or dance routines, but hey also work for prom.   



rhinestone collar

Fashion trends today are moving towards jewelry that is more dramatic and the trend is spilling over into formal jewelry.  Wide collars provide statement jewelry with abundant sparkle while retaining tasteful design that complements the overall look. 





crystal bracelet with flower

The garden theme, especially flower blossoms, is growing in fashion jewelry and also influencing formal jewelry.   The crystal bracelets shown create the theme in uptrending dramatic size.  Here is statement jewelry that will appeal to the prom girl that isn’t shy. 



flower rhinestone necklace set

Rhinestone necklaces also incorporate blossoms in designs.  The set shown has gold plated settings, which are hard to find with gold prices over $1,700 an ounce.  Actually there are a number of new rhinestone sets in gold plating this season, which often accessorizes a gown far better than silver. 





rhinestone bracelet

Teenage girls love bracelets so sparkly rhinestone or crystal bracelets are perfect for prom, adding some bling to help make an unforgettable evening.  The rhinestone bracelet shown is a proven hit with prom girls.  The design appears to intertwine two wide rows of rhinestone creating a ¾ inch width loaded with sparkling rhinestones. 



rhinestone heart bracelet

For the girls that prefer bangles, hearts are perfect for prom night.  This heart bangle bracelet uses a spring-loaded hinge to close around the wrist with an open heart next to a rhinestone-filled heart centering at the top.





Some dresses don’t accommodate necklaces so earrings provide the sparkle in accessories.  Today’s prom girls love dramatic size in glitzy earrings.  Rhinestone earrings in shoulder duster length provide endless shimmer with plenty of movement in a silky smooth flow of small stones.  This is prom jewelry that is absolutely eye-catching.  Have these earring styles on hand to mesmerize your customers. 



crystal earrings

For a bolder look inspired by vintage chose crystal earrings.  Dangling fringes of crystal stones radiate sparkle, providing the look prom girls have seen in the fashion magazines.  Clear crystals in silver plated settings are the favorite, but crystal earrings can easily provide color also. 



chandelier earrings

Want even more drama?  Add crystal chandelier earrings.   Chandeliers are all about motion that grabs attention with abundant sparkle.   They have the sophistication of vintage design and prove to have timeless appeal.  Everyone that thought chandelier earrings were only a fad has to rethink it after ten years of remaining  on consumers’ favorite list. 


Prom is like Black Friday.  It helps retailers pay the bills and get healthy.  Plus it is something retailers can count on every year.  Next blog will look at bridal jewelry–another phase of formal jewelry that also peaks in the spring.

Comments (0) Posted by admin on Wednesday, March 14th, 2012

Filed under Bridal Accessories, Bridal Gloves, Bridal Jewelry, Bridesmaid Jewelry, Dress Hats, Evening Bags, Hats, Rhinestone Jewelry, Tiaras
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From coast to coast there are small fashion businesses that are thriving in spite of the mountain of obstacles that seem to be in the way.  One challenge new entrepreneur entering fashion face is competition from major retailers with deep pockets.  The previous two blogs examined niche markets that provide safe-haven where big box companies don’t go.  But there is another safe haven where small business shares the market with the majors.  These are the areas of fashion where consumers simply trust small business over the majors to supply the fashion item.  What does that mean?  Well an example can best answer the question. 



There is a very large market of ladies searching for church hats that opens every spring.  Yes, fall is another time for dress hats for church, but spring is more important because it contains the two largest days of the year for church hats—Easter and Mothers Day.  All the major department stores and many of the other big box companies will have a selection of dress hats to meet the demand, but the selection is not extensive, it is not on target with fresh millinery designs, and there is plenty of duplication of styles.  In addition, there is no dedicated area to dress hats that tells a story consumers trust. 


What about small business?  This is where the church ladies go to select new hats for spring and fall.  Why?  First, small businesses that concentrate on church hats make this an important part of their inventory.  The shopkeeper is aware of changing styles and colors for the season, not to mention their expert help to customers in choosing the right hat for their personality and stature.  They also have such familiarity with headwear that showing customers how to wear a hat is almost natural. 


Then there is the unique factor.  One thing women searching for church hats don’t want to happen is to show up on Sunday morning and others are wearing the same hat.  Small millinery businesses have wide selection, but very little duplication of hats in the same style and color.


I don’t believe anyone has ever officially done the statistics, but I feel it is almost certain that the church hats retailed over a season are 80% or higher from small business.  



What day is more important in a woman’s life than their wedding day?  For that reason everything must be perfect.  This day will be frozen in the wedding album for generations to come so brides want traditional elegance.  While some majors venture into the specialized business of bridal accessories, the wedding party mainly trusts the expert advice of professionals in small business. 


Will the bride wear a tiara, a veil, or simply a hair ornament?  They trust small business experts to help make these decisions. 


Should the bride wear gloves?  If so, what length and what design?  And what about the bridesmaids?   There are endless options here from no gloves to wrist length, over the elbow, and opera length.  Brides feel much more confident when they have the input of that small business professional that has accessorized hundreds of weddings and has insight on what looks best for each individual occasion. 


Jewelry is another area that calls for important decisions. Brides planning a wedding have their hands full with all the details of making the occasion perfect.  Accessorizing the gown is one more decision to be made and it is an important one.  Here they often feel comfortable with the advice of an expert.  After all, the choices will appear in nearly every picture in the wedding album for all posterity.  Some gowns look good with necklace sets.  Should it be pearl or rhinestone?  Others call for earrings only. In addition there is the bridesmaid jewelry.  When that expert in small business makes a recommendation, a lot of weight comes off the shoulders of the bride.  They feel reassured because a professional with a history of experience provides input they trust. 


Evening bags are another accessory tailored to each bridal occasion.  Bridal bags for the bride and evening bags for bridesmaids is an option.  Actually, for bridesmaids the evening bags are often given as gifts.  But does the individual wedding call for evening bags?  The small business expert not only helps make the decision, but normally they are the only one selection to provide the bridal bag for the bride and colors for bridesmaids.  Overall, bridal couples trust small business when it comes to an event as important as the wedding day. 



Fascinators were on the rise before the royal wedding, but after that event hit world-wide television, the chart of popularity went straight up.  This is a new addition to headwear and who do consumers trust for the latest innovations in fashion?—Small business of course, usually boutiques. 


Fascinators will be covered in depth in the next blog, but here they are only used as an example of the fast reaction small business has to innovation.  When small business sees new fashion items making a sudden rise in popularity, they get with suppliers and have it in the store within a week or two.  Big box companies don’t operate like that.  Their purchasing was done months ahead of time and buyers have layers of bureaucracy before innovative items hit the floor.  So for the really “new” in fashion, consumers trust small business. 


Fascinators are an excellent example of fashion items that rise suddenly because they are so cyclical.  For centuries they have made a sudden appearance on the fashion scene and then completely disappeared, retuning again for a new generation that views them as entirely new. 


A famous picture of Marie Antoinette wearing a fascinator makes the point.  When high hairdos are in style hats can’t be worn so fascinators are the only choice in headwear.  Over the last few hundred years, fascinators came and went with hair styles.  Most recently, cocktail hats and fascinators became an important fashion statement in the sixties.  But today’s generation doesn’t remember that so they appear to be entirely new.  The important point is fashion items that suddenly rise to popularity consumer expect to find in small fashion businesses and that is where they look. 


This is only a sampling of the fashion items that consumers depend on small business to supply.  How often is small business overlooked or underestimated when we think of the overall retail picture.  They are there and many are thriving because they provide endless products in niche markets that the majors miss and even more important, because the expertise and personal service of small fashion businesses simply cannot be duplicated by the majors in many markets. 

Comments (0) Posted by admin on Wednesday, February 29th, 2012

Filed under Earrings, Fashion Jewelry, Necklace Sets, Pendants, Rhinestone Jewelry, Seasonal Jewelry, Uncategorized, Valentine Jewelry, Wholesale Jewelry
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The second part of our series on survival tactics for small business starts with jewelry and accessories for seasons and special occasions.  Valentine’s Day is here and that is exactly what we are talking about when we say special occasions.   Actually the Spring is loaded with them—mainly Valentines, Easter, and Mother’s Day.



As a salesman calling on small fashion businesses, presentations on the days leading up to these special occasions were filled with interruptions as busy shopkeepers tried to squeeze in ordering between taking care of customers that wanted their input on what to buy.  This is a happy problem. 


Yes, you can say that special occasions like Easter see discount stores jammed with Easter baskets and candy, but what about shoppers that want a quality gifts for Mom, a spouse, or significant other.  Jewelry with exceptional quality really sends a meaningful message for these consumers.  One manufacturer that does an exceptional job at providing exceptional quality is “Best Brand”.  Every special occasion is covered in their line that can be found in each occasion’s category on our website. 


What makes this line so unique and desirable?   The meaningful designs and exceptional manufacturing process.  Let’s look at Mother’s Day.  “Mom” is the most emotionally packed word in the English language.  This day carries feelings.  So what’s the message shoppers want to send on this occasion?  Special, very special, no one can replace a Mom.  One of “Best Brands” pendants goes straight to the heart with letters spelling out “Special Mom”. 


The delivery is not a simple casting, which any manufacturer can create.  No, “Best Brand” goes the extra mile in quality.  The pendant uses their signature process of stamping the design from a thin sheet of steel into a statement that immediately creates a message for onlookers.  Then the jewelry is plated, often two-toned, and polished for a finished product that the eye cannot distinguish from an expensive work in sterling silver.  This is providing the fashion jewelry for special occasions that stands above the majors.  This is a quality line that is so labor intense that the large quantities national department stores need simply cannot be produced, so small business is the exclusive provider for the consumer. 


Keep an area available for special occasions and decorate it to draw attention so that customers will remember where to buy the seasonal gifts for the important special days of the year. 



Niche markets don’t need to be narrow.  They can have universal application to accessorize fashion.  The pendants described above and matching earrings reach out to endless themes as well as designs that are fashion statements.  Added to chokers or chains, these quality pieces of fashion jewelry provide a tailored line that is perfect with career wear and suits. 


The endless themes also create a show-stopper that consumers can’t pass up.  All the original designs capture attention and something in this group will pull at the heart strings of  the shopper—whether their pets, a vacation area like sea life,  their interests like sewing or cooking, or their children’s activities like ballet, cheerleading, or soccer Mom. 


The match of fashion jewelry to interests close to the heart is almost a guaranteed sale.  In addition, the many fashion designs can be a perfect accessory for a new outfit as well as jewelry to update last year’s wardrobe to this year’s trends. 


Shoppers need the wide selection of fashion jewelry that specialized small businesses carry to complete an outfit with the perfect accessories.  Small business is the answer because the majors want to concentrate on apparel and don’t have the staff for individual service that helps shoppers coordinate. 



Broader niche markets can be dressy as well.  Where do you find the wide selection of rhinestone jewelry needed for prom, bridal, balls, and pageants?  Only in small fashion businesses.  Department stores are normally very limited in the selection of rhinestone.  On the other hand, boutiques and accessory stores have the selection and the personalized service to help customers accessorize an outfit. 


Normally bridal and prom customers want delicate designs in rhinestone necklace sets.  Gowns dictate gold or silver plated settings as well as whether a necklace is needed.  Then there are personalities that vary between contemporary or traditional looks with more daring and fashion forward customers preferring dramatic designs that follow the trends in fashion jewelry. 


Often when the gown does not accommodate a necklace, more dramatic earrings are the accessory.  Sometimes the customer knows exactly what they want, but more often, they are looking for the expert advice of the shopkeeper.  Make the perfect match for that customer and you can almost be certain, they will be back shopping with you again. 


Success for small business is most often a collection of niche markets and specialized service.  This provides a unique combination to fill needs that the big box stores can’t match. 

Comments (0) Posted by admin on Wednesday, February 15th, 2012

Filed under Brooches, Christmas Jewelry, Crystal Jewelry, Earrings, Fashion Accessories, Fashion Jewelry, Necklace Sets, Rhinestone Jewelry, Seasonal Jewelry
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Did you notice the emphasis this year on supporting small business in Christmas shopping?  Conventional wisdom says this is smart because small business is the backbone of the American economy.  But how much does putting out the message help the Christmas season for small fashion businesses, especially when they are always competing with big box companies? 

A far more effective way to draw consumers to small business is offering the fashion accessories that shoppers trust small retailers for far more than they trust the majors. We discovered 12 categories that do just that and covered the first nine in the last two blogs.  Now let’s look at the last three, which are in the holiday or the formal jewelry and accessories area. 



 Restaurants, clubs, and ballrooms offer special dining and entertainment every New Year’s Eve.  This gives couples the opportunity to dress up and enjoy a romantic evening out.  Women go shopping for the knockout apparel that will turn heads that night and plenty of retailers will be competing for the sales.  But accessorizing the dresses is left mainly to small business because they have the abundant options to make the perfect match for the outfit. 

Rhinestone necklace sets will be high on the shopping list for these consumers.  Nothing seems more traditional than rhinestone for New Year’s Eve, but most major retailers have a very limited selection.   It’s small business that has showcases of options because they specialize in the glitzy look all year.  Yes, when New Year’s Eve is gone for another year, small business will have the glamorous jewelry for proms, bridal, pageant, and balls while the majors are changing their showcases to a casual look.

Small retailers offer the traditional looks that many women are comfortable with as well as the edgy designs that are rising in fashion.  This season look for the glamorous looks in rhinestone that you would expect in the diamond jewels of royalty.  Designs fit for a queen, grace the neck with lavish crystals surrounded by smaller rhinestones. This tasteful extravagance is the ballroom look for this New Years Eve. 


When we think of rhinestone jewelry, sets crafted from rhinestone chain come to mind.  This look actually never existed before World War II because the machine to produce the rhinestone chain hadn’t been invented yet.  Before that, rhinestone jewelry was limited to handset stones that we call crystal jewelry today.  And these crystal sets are back in a big way because of the fashion trend of statement necklaces.  This has carried over into formal jewelry and crystal necklace sets deliver with larger stones and bold statements. 


With bracelets so big in trends, we can’t overlook crystal bracelets that add a glamorous accessory to the wrist.  Crystals again provide bold, sparkling designs that will stand out for holiday wear—everything from bracelets inspired by Art Deco to the gorgeous look of The Golden Age of Costume Jewelry.  This really adds excitement to a New Year’s Eve ensemble and where do you find it—at the small retailer locations that not only have the wide selection, but provide personal service in putting together the perfect look. 



 Not every holiday dress is going to accommodate a necklace set and this is where earrings really step up to add the glamour.  Options abound in glitzy earrings.  Remember the chandeliers from a few years ago?  Well they never went away.  New designs deliver all the sparkle a girl could want with crystals and motion glimmering with every move.

If shoppers prefer something more traditional, the small retailers specializing in formal jewelry will have a host of rhinestone earrings from conservative size to shoulder duster length.  Cascades, buttons, hoops, linear earrings, colored rhinestones—where else can you find this selection?  And where else can shoppers get personal service that will have you leaving satisfied with accessories that really set off an outfit. 


Don’t overlook crystal earrings.  Small businesses have plenty of options for every hair do and outfit.  Crystal earrings can have the very feminine look of filigree settings as well as dramatic buttons, bold drops, or the elegance of glimmering crystals in silver plating with black epoxy contrast—so stunning for New Year’s Eve.  To find all these options, shoppers must visit small retailers with a focus on formal jewelry because the big box stores seldom have the variety or the personal service.    



 If we think back a few years, it seems like there was a new trendy fashion item every Christmas.  In 2004 it was initials on accessories, in 2005 sequin handbags, and in 2006 crystal brooches.  That year the showcases of department stores sparkled with brooches.  Each item faded away except the crystal brooches that seem to be here to stay. 

But even crystal brooches faded away in the department store showcases while demand continued.  The gorgeous designs draw a lot of inspiration from the first half of the twentieth century—Art Nuevo, Art Deco, and designs from The Golden Age of Costume Jewelry.  Brooches make wonderful Christmas gifts for Mom, for office gift exchanges, and for other special occasions like bridesmaid gifts.  But the only reliable supplier is small businesses specializing in glitzy and formal jewelry. 


 Demand is high.  According to Google, there are 450,000 searches for per month for brooches and another 673,000 searches for brooch.  That means customers are looking for brooches and this is a wonderful opportunity for small business. 

A high number of major businesses started as small businesses.  Popeye’s Fried Chicken began with one chicken house in Arabi, La.  Ugg boots took hold in the US when the Australian, Brian Smith, sold them to surfers in California.  This is a small sampling of the importance of small business to the US economy.   In addition to being the incubator for larger businesses, small business hires nearly half the US workers and is the engine for employment with 65% of new hires. 

So survival of small business is important.  Retailers can zero in on areas of fashion where consumers trust them more than they trust the big box companies and consumers need to keep small business in mind when shopping.

Comments (0) Posted by admin on Wednesday, December 7th, 2011

Filed under Bracelets, Christmas Jewelry, Crystal Jewelry, Earrings, Fashion Jewelry, Gemstone Jewelry, Necklace Sets, Pendants, Sports Jewelry, Uncategorized
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In the fast pace of the Christmas buying season, how is small business doing compared to the majors.  According to the US Small Business Administration, nearly half the employment in the US and 65% of new hiring comes from small business so their survival is vital to the American economy.  There is a push this year to make consumers aware of supporting small business in their Christmas shopping.  But ask someone if that reflects in their buying pattern, and most will embarrassingly say no.

If that isn’t working, something is.  There are a number of items that consumers simply trust small business for over the majors when shopping.  In fashion accessories we covered headwear and accessories in Part I and now let’s move forward with fashion jewelry


If there is anything radically different on the fashion scene in jewelry this year it would be statement necklaces.  These brash works in metal strutted the runways of fashion shows and stunned readers on the covers of fashion magazines. But they are just a little too edgy for department stores and most of the majors. 


These retailers like more toned-down style with the classy look often inspired by The Golden Age of Costume Jewelry.  The Golden Age began in the 1930s during The Great Depression and extended through the 1960s with the most creative houses in costume jewelry delivering elegant works.      

But glamorous jewelry didn’t stand unopposed in that era.  A rebellious statement in jewelry countered these fabulous creations with hand-made works, mostly in metals, that expressed art with primitive designs. A look back on this medium collects the works into a category called Mid-Century Modern. No doubt, this had to be some of the inspiration going into the bold statement necklaces created in metals dominating high fashion this fall and winter. 


Now where do fashion forward consumers find this look when shopping for themselves or others this Christmas?  Certainly not in an upscale department store!  No, only small business provides the high fashion look that has been dominating the runways.  So when it comes to forward fashion and edgy designs, consumers know small business is the only answer. 



Looking back twenty years in the jewelry industry, Providence, Rhode Island was the center of American jewelry manufacturing. Many businesses were cottage industries that specialized in aspect of production—linking, carding, soldering, casting, plating.  But competition from China with lower prices and gradually improving quality dismantled the American industry piece by piece. 

Then an economic slowdown caused Chinese manufacturers, importers, and major retailers to be extremely cautious.  Seasonal jewelry was a risk because sell through had to occur in a short period of time. So the 2011 Christmas season is woefully short of quality Christmas jewelry that is traditionally part of the holiday spirit.  Consumers wear it to work, while shopping, and to family gatherings.  It’s as much of Christmas as stockings hanging from the mantle.  But with short supply, where do shoppers find this quality Christmas jewelry that delighted everyone in years past? 

Small retailers are suddenly the go-to source for classy Christmas jewelry.  They do not need a massive inventory to satisfy their clientele and they have an uncanny instinct to find resources.


When consumers want to express the holiday spirit with charm bracelets that have enameled charms in Christmas colors or quality glass bracelets with lampwork beads, most likely the only source is the small retailer. 

Classy resin pins in creative designs make wonderful stocking stuffers as well as accent pieces to spread holiday cheer, but this Christmas they may be hard to find outside of small business. 

Pendants and earrings stamped from a thin sheet of metal with art and personality that is irresistible—you guessed it—only small business.  “Best Brand” is the creator of these works of art and this line of fashion jewelry is so labor intense that it is simply impossible to supply the high quantities the majors would want.  Each piece goes through stamping, plating, polishing, and often enameling for color.   The finished product makes any consumer proud to give it as a Christmas gift, but this exceptional jewelry will only be found at small retailers. 


Actually, Christmas jewelry is only the tip of the iceberg for “Best Brand”.  Their selection of pendants and matching earrings covers nearly every look in fashion plus endless themes.  The workmanship is so fine that the company proudly has its name impressed on the back of each piece.  And we are equally as proud to distribute the line, which we know from sales records goes exclusively to small business. 

Just look through the pendant line and you will find something for nearly every event or location.  And most pendants have matching earrings.  On our site an items number is preceded by PD for pendants and FS for earrings.  To find a matching earring simply change the PD to FS and put the code in the search box. 

Most businesses buying this line follow a theme.  It could be sea life for beach locations, horse and Southwest themes for a western store, motorcycles for a bike shop, baseball for little league fundraisers, and the list goes on.  So where do consumers find this exceptional line of fashion jewelry—only at small retail locations. 


This brings us to another excusive of small business–local themes and niche markets.  No national retailer will understand local interests as well as the small businesses that live and operate in the area.  What a huge advantage this gives to the small retailer! 

We are located in South Louisiana.   If you watch Swamp People, you get a glimpse of a piece of our culture—Cajun music, crawfish boils, seafood, and the home of seasonings and hot sauces.  The themes in jewelry that goes to the heart of locals is not found in major retailers.  No, it is small business and often local artists.  The same is true in every locale. 

Even sports from local high schools that everyone has, to avid fans of college teams provides opportunity for small business.  The LSU vs. Alabama game was billed the game of the century.  Licensed jewelry for both teams is found on our web site and small businesses certainly have a market for it with all the dedicated fans these two teams have.  


Now back to the local high schools.  Small business can rally capitalize on this theme because no manufacturer can afford to produce a line for such a small market.  Begin with school colors.  Glass bracelets on the site provide a variety of two-tone color and most likely your colors are there.  Next use the search to find your mascot in pendants and earrings.  If it isn’t there, choose pendants for the sport such as football related pendants and earrings.  These slide on chokers found under fashion jewelry.  To really make the jewelry pop for your high school add school color. Pick beads in the right color from loose beads on the menu.  These beads have a 4mm opening so they can slide on many chokers so make sure some of your chokers will accommodate the beads.  Group all the pieces together in your shop to tell a story and sell individually so your customers can build their own look. 

This the advantage small fashion retailers have that helps them overcome the heavy hitters in the majors. 



The flight to quality in fashion jewelry dates back to the shocking tragedy on September 11, 2001.  Suddenly family, prayer, and heroism trumped bling that was the trend of the day.  Fashion jewelry went through a worldwide search for art and materials that were classic.

Crystal, Murano style glass, lampwork beads, and gemstone jewelry were some of the mediums that captured that attention of retail customers.   But gemstone jewelry continues while interest in other forms of fashion jewelry receded. Department stores still grace their showcases with a few selections of semi precious jewelry, but small business is where consumers will find the extensive selection. 

Yes, demand remains high because semi precious jewelry has intrinsic value and unique design that synthetics can’t duplicate.  Department stores left lots of change on the table by moving on.  Every time I am in a department store, I look at their showcases.  Season after season turquoise and coral return.  In addition, each season has at least one other semi precious stone included in fashion jewelry–amethyst was a recent example.  But demand is exceeding this limited supply and customers that have grown to love the intrinsic beauty of semi precious jewelry know that the only place to really find selection is in a small retail location.      

The blog that follows will wrap up the fashion accessories where small business excels with a look at the formal side of jewelry and accessories.

Comments (0) Posted by admin on Thursday, December 1st, 2011