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Filed under Bracelets, Earrings, Fashion Jewelry, Fashion Marketing, Necklace Sets, New Orleans Accessories, Pendants, Religious Gifts, Religious Jewelry, Religious Jewelry & Gifts, Wholesale Jewelry
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 We are in July, it’s hotter than blazes, and consumers don’t want to get out of the air conditioning.  When it comes to fashion jewelry, what in the world are retailers going to sell?  This two-part blog covers just that.  The first part covered needed jewelry for bridal and formal plus gemstone that remains popular season after season.  But we saved the best for last.  Now we are going to cover the two categories that we have to reorder more than any other in the summer months.  The first is niche market jewelry. 



Niche market jewelry—what does that mean?  Well an example might explain it.  In New Orleans, fleur-de-lis jewelry has been huge since Hurricane Katrina.  It is the symbol of the City and a rallying point for citizens that faced a serious disaster.  Still, six year later, women from New Orleans never tire of fleur-de-lis jewelry.  For Accessory Wholesale, it is an item that requires constant reorder, even in the summer.  This is fashion jewelry with more powerful sales than even items in the latest trends. 

The point is niche markets are a huge answer to getting customers to buy in the sultry heat.  Think about your area and the niche markets for your customers.  Football is coming and some states live and die by their college teams.  High school teams also have a passionate following.  In Louisiana, LSU reigns and licensed LSU jewelry will always have a market. 


Other niche markets include the growing number of caring people involved with breast cancer awareness.  Still other markets are the fun loving red hatters

Human nature plays into the niche markets that are selling.  Right after the 9/11 tragedy, there was a return to values and inspirational jewelry reflected the thoughts and feelings of consumers who gave more thought to a Higher Being.  In fragile economic times that have a high unemployment, the same feelings return, perhaps making us feel guilty as fair weather friends.  Nevertheless, inspirational jewelry and gifts are on the upswing.  Combining inspirational jewelry and gifts in display tells a story in your shop that will capture the attention of shoppers.  This is a niche market that can be uplifting for your clientele. 

Study your own customer base and local area for niche markets that work.  This is where you have a great advantage over the big box stores that do not have your local input.      


“Best Brand” manufactures a superb line of pendants and earrings plus the chokers needed to wear the pendants.  Themes are endless in this line that has superior metalwork unchallenged in the fashion jewelry field.   

Why does this line keep selling over and over again?  Three main reasons—themes, quality, and uniqueness.  First, themes are special because they touch the hearts of the buyer.  Even a shopper that is not in the market for fashion jewelry cannot pass up a Yorkie pendant if their Yorkshire is dear to them.  The same is true for nearly every theme from gardening to motorcycles.

But it is not just the theme; it is the exceptional metalwork that delivers the jewelry that is immediately recognizable with intricate detail.  The process of “Best Brand” is unique in the fashion jewelry industry.  Most pendants and matching earrings start with a thin sheet of steel that a stamping process presses into a dimensionally raised shape, loaded with detail.  Then they cut a back and solder it in place so the pendant or earrings are hollow and lightweight, borrowing a page from puffy sterling silver jewelry.  Finally, the jewelry is plated, sometimes epoxied with color, and polished.  The manufacturer is proud enough of theses creations to stamp their name on the back of each piece.  Retailers are buying the jewelry of future vintage collectors.

Not everything is theme.  “Best Brand” also creates fashion designs that follow the trends in jewelry.  Geometrics, animal prints, inlays, Southwest inspirations, Murano style glass, and classic patterns—it’s all here in this fabulous line. 


Now retailers need chokers and chains so customers can wear the pendants.  “Best Brand” answers that challenge with one of the most extensive lines of fashion chokers.  Stock several with your display and price each component in this line separately.  That way the customer gets to create their own designs and they may want more than one choker to give different looks to the same pendant.  Also the customer can build their own sale that will fit their budget.  Whereas, combining pendant, choker, and earrings can elevate the price and put it beyond an impulsive buy.    

Make a statement in your shop with this line and you have something unique with practically no competition.  Look around online and in brick and mortar shops and you will probably not find this sensational line or anything like it with such high quality.  One final reason why customers are constantly reordering this fashion jewelry—the look with pendants on chokers is tailored, a classy accessory for career wear, and it is timeless, never going out of style.  This is the line we reorder more than any other.  You have hardly any competition in it.  So try out this fashion jewelry and see if it helps your summer sales like it is helping other retailers carrying it.

Comments (0) Posted by admin on Wednesday, July 6th, 2011

Filed under Religious Jewelry & Gifts
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AMONG THE MOST INTRIGUING objects in the history of jewelry are medals, particularly devotional medals, which date back at least to Egyptian times, and possibly even before.  Since man has recorded history, we find medals as a cultural phenomenon, expressing the faith in the God or gods of the time, and bringing hope and solace to the medal wearers.


Despite the differences of language and the specifics of individual religious beliefs and symbols, these medals are still all very much alike. Their main purpose is and always has been to turn the wearer’s attention onto a Supreme Power, however he/she may be conceived by the individual.


In a separate category are military medals, which hold a special place of honor internationally.  They are given as expressions of a nation’s appreciation for outstanding military service, usually without regard to rank.  Considered the most prestigious medal existing today, the British Victoria Cross is given to members of the military to honor a specific act of courage in the face of the enemy. 


                       Many Different Types of Medals


Academic medals are another highly valued category, prized by students all over the world and given for outstanding academic achievement. Still, religious or devotional medals lead all others in popularity and number. They don’t have to be awarded, they can be bought by the individual, and no special achievement stands behind them.  They belong to all people.


Archaeologists have found Christian devotional medals dating back as far as the 2nd Century.  It is believed that the practice of wearing medals came into being specifically to counter the pagan practice of medal-wearing to ward off evil spirits.  Wicca adherents (modern day witchcraft practitioners) still wear medals for that purpose.


Of course, medals have long been an important devotional tool within the Catholic Church.  In the 16th Century, Pope Pius V, later canonized a Saint, started the practice of blessing medals.  By the 1600s, medals had become so popular that entire cities in Europe had their own medals inscribed with images of their patron saints.  


                                       Medal of Miracles


The Miraculous Medal has long been very special in the Catholic religion. It is also known as the Medal of the Immaculate Conception.  It was created by Saint Catherine Laboure of France, following her vision of the Blessed Virgin Mary in 1830.


During that vision, Catherine reportedly heard Mary request that certain sacred images be put on medallions to be worn by the faithful. The medal became known as the Miraculous Medal because of the extraordinary number of miracles reported by wearers.







                                      Patron Saint Medals & Pins



Patron Saints are specifically revered by Roman Catholics, although people of many faiths have had special devotions to one or another of them. There are literally thousands of Patron Saints, considered as special intercessors before God for, among other things, members of a special profession or occupation, or for people who live in a specific town or country or who have special needs.

   —Only a few of these have the official blessing of the Catholic Church itself. 


Still, Patron Saints are very important to many people and medallions (and pins) commemorating them often bring a great deal of solace and peace to their wearers. Tack pins, beautifully carded for gift-giving, are particularly ideal Patron Saint amulets, updated to fit today’s generation of users.  Here are just a few of those available:

  • Saint Michael, Patron Saint of police, and all those by the same name.






  • Saint Christopher, worn to protect travelers.






  • Saint Daniel, Patron Saint of wisdom and learning.






  • Saint Peregrine, Patron Saint of cancer.  What a wonderful, thoughtful gift for someone suffering from this disease.


                                                Crib Medals


There are devotional medals for many specific situations, too.  Medals for little children are highly regarded, and make for wonderful birth and birthday gifts. And how about little crib medals invoking the protection of the angels for a little one?  This is a lovely gift to welcome a newborn into the world.


And. what animal lover wouldn’t truly love a devotional medal especially for a beloved pet cat or dog?  If you think this a bit irreverent, don’t.  Remember Saint Francis and his remarkable love for all the creatures of the earth, and suddenly such medals will take on a new meaning.  

  • Ever-watchful guardian angel pet tags are adorably carded to delight any pet owner.  Available in a variety of styles for both cats and dogs.
Comments (0) Posted by Mary McGarry on Tuesday, April 14th, 2009