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Filed under Earrings, Fashion Jewelry, Necklace Sets, Pendants, Rhinestone Jewelry, Seasonal Jewelry, Uncategorized, Valentine Jewelry, Wholesale Jewelry
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The second part of our series on survival tactics for small business starts with jewelry and accessories for seasons and special occasions.  Valentine’s Day is here and that is exactly what we are talking about when we say special occasions.   Actually the Spring is loaded with them—mainly Valentines, Easter, and Mother’s Day.

 

JEWELRY AND ACCESSORIES FOR SPECIAL OCCASIONS

As a salesman calling on small fashion businesses, presentations on the days leading up to these special occasions were filled with interruptions as busy shopkeepers tried to squeeze in ordering between taking care of customers that wanted their input on what to buy.  This is a happy problem. 

 

Yes, you can say that special occasions like Easter see discount stores jammed with Easter baskets and candy, but what about shoppers that want a quality gifts for Mom, a spouse, or significant other.  Jewelry with exceptional quality really sends a meaningful message for these consumers.  One manufacturer that does an exceptional job at providing exceptional quality is “Best Brand”.  Every special occasion is covered in their line that can be found in each occasion’s category on our website. 

 

What makes this line so unique and desirable?   The meaningful designs and exceptional manufacturing process.  Let’s look at Mother’s Day.  “Mom” is the most emotionally packed word in the English language.  This day carries feelings.  So what’s the message shoppers want to send on this occasion?  Special, very special, no one can replace a Mom.  One of “Best Brands” pendants goes straight to the heart with letters spelling out “Special Mom”. 

 

The delivery is not a simple casting, which any manufacturer can create.  No, “Best Brand” goes the extra mile in quality.  The pendant uses their signature process of stamping the design from a thin sheet of steel into a statement that immediately creates a message for onlookers.  Then the jewelry is plated, often two-toned, and polished for a finished product that the eye cannot distinguish from an expensive work in sterling silver.  This is providing the fashion jewelry for special occasions that stands above the majors.  This is a quality line that is so labor intense that the large quantities national department stores need simply cannot be produced, so small business is the exclusive provider for the consumer. 

 

Keep an area available for special occasions and decorate it to draw attention so that customers will remember where to buy the seasonal gifts for the important special days of the year. 

 

UNIQUE FASHION JEWELRY

Niche markets don’t need to be narrow.  They can have universal application to accessorize fashion.  The pendants described above and matching earrings reach out to endless themes as well as designs that are fashion statements.  Added to chokers or chains, these quality pieces of fashion jewelry provide a tailored line that is perfect with career wear and suits. 

 

The endless themes also create a show-stopper that consumers can’t pass up.  All the original designs capture attention and something in this group will pull at the heart strings of  the shopper—whether their pets, a vacation area like sea life,  their interests like sewing or cooking, or their children’s activities like ballet, cheerleading, or soccer Mom. 

 

The match of fashion jewelry to interests close to the heart is almost a guaranteed sale.  In addition, the many fashion designs can be a perfect accessory for a new outfit as well as jewelry to update last year’s wardrobe to this year’s trends. 

 

Shoppers need the wide selection of fashion jewelry that specialized small businesses carry to complete an outfit with the perfect accessories.  Small business is the answer because the majors want to concentrate on apparel and don’t have the staff for individual service that helps shoppers coordinate. 

 

RHINESTONE JEWELRY

Broader niche markets can be dressy as well.  Where do you find the wide selection of rhinestone jewelry needed for prom, bridal, balls, and pageants?  Only in small fashion businesses.  Department stores are normally very limited in the selection of rhinestone.  On the other hand, boutiques and accessory stores have the selection and the personalized service to help customers accessorize an outfit. 

 

Normally bridal and prom customers want delicate designs in rhinestone necklace sets.  Gowns dictate gold or silver plated settings as well as whether a necklace is needed.  Then there are personalities that vary between contemporary or traditional looks with more daring and fashion forward customers preferring dramatic designs that follow the trends in fashion jewelry. 

 

Often when the gown does not accommodate a necklace, more dramatic earrings are the accessory.  Sometimes the customer knows exactly what they want, but more often, they are looking for the expert advice of the shopkeeper.  Make the perfect match for that customer and you can almost be certain, they will be back shopping with you again. 

 

Success for small business is most often a collection of niche markets and specialized service.  This provides a unique combination to fill needs that the big box stores can’t match. 

Comments (0) Posted by admin on Wednesday, February 15th, 2012

Filed under Earrings, Fashion Jewelry, Pendants, Scarves, Uncategorized, Valentine Jewelry
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 Valentines Day—it comes in the dead of winter, the most frigid month of the year, yet it stirs warm feelings for sweethearts and couples. 

 

A mountain of cards, flowers, and candy are exchanged to show sweethearts and spouses how much they are loved.  Yet small business has to love Valentine’s Day even more with total sales reaching 9.3 billion in 2011 according to an About.com article. 

 

HOW DID VALENTINES DAY COME ABOUT?

How did it all begin?  The history of Valentines Day is rather confusing.  The name comes from the feast of St. Valentine that falls on February 14; at least it did until the revision of The General Roman Calendar of feast days in 1969.  Prior to that, February 14 was actually the fest day for two St. Valentines—One from Rome and the other from Terni, Italy.    

 

It’s the one from Rome that is most likely linked to the romantic theme of Valentines Day.  Legend says that Emperor Claudius II cancelled all wedding and engagements in Rome because he felt married men were less likely to serve in the Roman Legion.  St. Valentine secretly married Christian couples and when discovered, was condemned to death by Claudius.  Another legend states he miraculously healed his jailer’s daughter of blindness.  They continued to visit him in prison and before his execution he sent her a note reading, “From your Valentine”. 

 

A more likely origin of Valentines Day is a belief in Britain and France that birds picked their mates on February 14 and according to The Catholic Encyclopedia this is reflected in Chaucer’s Parliament of Foules that reads:

 

For this was sent on Seynt Valentyne’s day
Whan every foul cometh ther to choose his mate.

 

ECONOMIC IMPACT OF VALENTINES DAY

While the origin of Valentines Day is uncertain, there is no question about its importance to small business–Over 1 billion of candy sold, over 190 million cards, and 25% of the annual sales of flower shops.  Best of all, small business is getting a large share of this business. 

 

What about fashion jewelry and accessory shops?  They have a very important part to play.  Think about it.  Flowers wilt in a week, candy is soon gone, and cards end up in the drawer.  But fashion jewelry provides the gift that lasts.  Gifts that go into the jewelry box will be there as a reminder every time it is opened to retrieve an accessory.  Granted, fashion jewelry will not outpace cards, candy, or flowers for Valentines Day gifts, but it is the great add-on gift that does not perish.  It is the meaningful accessory that stirs feeling every time it is put on.   

 

POPULAR FASHION JEWELRY FOR VALENTINES DAY GIFTS

What fashion jewelry is most relevant for the occasion?  Every year we see a swell of business in crystal heart brooches, especially brooches with red crystals.  This fashion jewelry speaks for itself as it makes a shimmering statement of love. Four styles share the limelight and all have noticeable size and plenty of glimmer. 

 

Cupid pins and combinations of cupid and hearts transmit the same feelings with toned down drama.  These cute pins find appeal for all ages. 

 

Filigree heart lockets are also lifetime keepsakes with a classic design.  The puffy hearts have matching earrings and the quality is superb, crafted by “Best Brand”, a leader in fashion jewelry quality. 

 

Usually men are shopping for Valentines jewelry for their sweethearts or wives and often they are not comfortable with buying Valentines jewelry and need your help.  The right item depends of the receiver’s personality and age.  Many younger women prefer the look of sterling silver in bracelets or earrings.  Again “Best Brand” does an excellent job in this area.  Many of his creations are dimensionally stamped from a thin sheet of steel, sealed, plated silver, and polished for a finished product that even a jeweler can mistake for sterling.  Why?  Because this quality manufacturer has taken the time to craft fashion jewelry identical to the steps taken for fine jewelry. 

 

A final consideration for Valentines jewelry is rhinestone.  Rhinestone heart necklaces see a real boost of sales in February.  Sliding on a chain, these rhinestone hearts are easy to wear with outfits throughout the year and the recipient will never forget where it came from. 

 

WHO ARE VALENTINES BOUGHT FOR?

According to Aboutflowers spouses receive 57% of Valentines gifts, Moms receive 20%, significant others 20%, and friends 9%

 

So this opens up other areas we maybe haven’t thought about.  Moms have an easy solution.  We can cheat by going to the Mothers Day selection of jewelry and choose hearts specifically made for Mom. Most are again made by “Best Brand” with that same high quality reported above.  Mix some of these in your Valentines Day presentation.  You may have no competition for such specialized Valentines Day jewelry and you know it will always sell for Mothers Day if there is any inventory left. 

 

For friends, there is a superb gift that is also very practical—sculptured pewter writing pens with a dimensionally raised design that says “Best Friends”.  Sell-through is no problem here either because we are going into a peak wedding season and these make wonderful bridesmaid gifts.       

 

Add some decorations and display Valentines jewelry and gifts together to tell a story.  Keeps a jump on all special occasions coming up, arranging each one together in a location to tell a story.  Soon shoppers will realize your business is the go-to location for unique special occasion gifts. 

Comments (0) Posted by admin on Thursday, January 26th, 2012

Filed under Bracelets, Christmas Jewelry, Crystal Jewelry, Earrings, Fashion Jewelry, Gemstone Jewelry, Necklace Sets, Pendants, Sports Jewelry, Uncategorized
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In the fast pace of the Christmas buying season, how is small business doing compared to the majors.  According to the US Small Business Administration, nearly half the employment in the US and 65% of new hiring comes from small business so their survival is vital to the American economy.  There is a push this year to make consumers aware of supporting small business in their Christmas shopping.  But ask someone if that reflects in their buying pattern, and most will embarrassingly say no.

If that isn’t working, something is.  There are a number of items that consumers simply trust small business for over the majors when shopping.  In fashion accessories we covered headwear and accessories in Part I and now let’s move forward with fashion jewelry

5) STATEMENT NECKLACES

If there is anything radically different on the fashion scene in jewelry this year it would be statement necklaces.  These brash works in metal strutted the runways of fashion shows and stunned readers on the covers of fashion magazines. But they are just a little too edgy for department stores and most of the majors. 

 

These retailers like more toned-down style with the classy look often inspired by The Golden Age of Costume Jewelry.  The Golden Age began in the 1930s during The Great Depression and extended through the 1960s with the most creative houses in costume jewelry delivering elegant works.      

But glamorous jewelry didn’t stand unopposed in that era.  A rebellious statement in jewelry countered these fabulous creations with hand-made works, mostly in metals, that expressed art with primitive designs. A look back on this medium collects the works into a category called Mid-Century Modern. No doubt, this had to be some of the inspiration going into the bold statement necklaces created in metals dominating high fashion this fall and winter. 

 

Now where do fashion forward consumers find this look when shopping for themselves or others this Christmas?  Certainly not in an upscale department store!  No, only small business provides the high fashion look that has been dominating the runways.  So when it comes to forward fashion and edgy designs, consumers know small business is the only answer. 

 

6) QUALITY CHRISTMAS JEWELRY

Looking back twenty years in the jewelry industry, Providence, Rhode Island was the center of American jewelry manufacturing. Many businesses were cottage industries that specialized in aspect of production—linking, carding, soldering, casting, plating.  But competition from China with lower prices and gradually improving quality dismantled the American industry piece by piece. 

Then an economic slowdown caused Chinese manufacturers, importers, and major retailers to be extremely cautious.  Seasonal jewelry was a risk because sell through had to occur in a short period of time. So the 2011 Christmas season is woefully short of quality Christmas jewelry that is traditionally part of the holiday spirit.  Consumers wear it to work, while shopping, and to family gatherings.  It’s as much of Christmas as stockings hanging from the mantle.  But with short supply, where do shoppers find this quality Christmas jewelry that delighted everyone in years past? 

Small retailers are suddenly the go-to source for classy Christmas jewelry.  They do not need a massive inventory to satisfy their clientele and they have an uncanny instinct to find resources.

 

When consumers want to express the holiday spirit with charm bracelets that have enameled charms in Christmas colors or quality glass bracelets with lampwork beads, most likely the only source is the small retailer. 

Classy resin pins in creative designs make wonderful stocking stuffers as well as accent pieces to spread holiday cheer, but this Christmas they may be hard to find outside of small business. 

Pendants and earrings stamped from a thin sheet of metal with art and personality that is irresistible—you guessed it—only small business.  “Best Brand” is the creator of these works of art and this line of fashion jewelry is so labor intense that it is simply impossible to supply the high quantities the majors would want.  Each piece goes through stamping, plating, polishing, and often enameling for color.   The finished product makes any consumer proud to give it as a Christmas gift, but this exceptional jewelry will only be found at small retailers. 

7) PENDANTS AND EARRINGS

Actually, Christmas jewelry is only the tip of the iceberg for “Best Brand”.  Their selection of pendants and matching earrings covers nearly every look in fashion plus endless themes.  The workmanship is so fine that the company proudly has its name impressed on the back of each piece.  And we are equally as proud to distribute the line, which we know from sales records goes exclusively to small business. 

Just look through the pendant line and you will find something for nearly every event or location.  And most pendants have matching earrings.  On our site an items number is preceded by PD for pendants and FS for earrings.  To find a matching earring simply change the PD to FS and put the code in the search box. 

Most businesses buying this line follow a theme.  It could be sea life for beach locations, horse and Southwest themes for a western store, motorcycles for a bike shop, baseball for little league fundraisers, and the list goes on.  So where do consumers find this exceptional line of fashion jewelry—only at small retail locations. 

8 ) LOCAL THEMES AND NICHE MARKETS

This brings us to another excusive of small business–local themes and niche markets.  No national retailer will understand local interests as well as the small businesses that live and operate in the area.  What a huge advantage this gives to the small retailer! 

We are located in South Louisiana.   If you watch Swamp People, you get a glimpse of a piece of our culture—Cajun music, crawfish boils, seafood, and the home of seasonings and hot sauces.  The themes in jewelry that goes to the heart of locals is not found in major retailers.  No, it is small business and often local artists.  The same is true in every locale. 

Even sports from local high schools that everyone has, to avid fans of college teams provides opportunity for small business.  The LSU vs. Alabama game was billed the game of the century.  Licensed jewelry for both teams is found on our web site and small businesses certainly have a market for it with all the dedicated fans these two teams have.  

  

Now back to the local high schools.  Small business can rally capitalize on this theme because no manufacturer can afford to produce a line for such a small market.  Begin with school colors.  Glass bracelets on the site provide a variety of two-tone color and most likely your colors are there.  Next use the search to find your mascot in pendants and earrings.  If it isn’t there, choose pendants for the sport such as football related pendants and earrings.  These slide on chokers found under fashion jewelry.  To really make the jewelry pop for your high school add school color. Pick beads in the right color from loose beads on the menu.  These beads have a 4mm opening so they can slide on many chokers so make sure some of your chokers will accommodate the beads.  Group all the pieces together in your shop to tell a story and sell individually so your customers can build their own look. 

This the advantage small fashion retailers have that helps them overcome the heavy hitters in the majors. 

9) GEMSTONE JEWELRY

 

The flight to quality in fashion jewelry dates back to the shocking tragedy on September 11, 2001.  Suddenly family, prayer, and heroism trumped bling that was the trend of the day.  Fashion jewelry went through a worldwide search for art and materials that were classic.

Crystal, Murano style glass, lampwork beads, and gemstone jewelry were some of the mediums that captured that attention of retail customers.   But gemstone jewelry continues while interest in other forms of fashion jewelry receded. Department stores still grace their showcases with a few selections of semi precious jewelry, but small business is where consumers will find the extensive selection. 

Yes, demand remains high because semi precious jewelry has intrinsic value and unique design that synthetics can’t duplicate.  Department stores left lots of change on the table by moving on.  Every time I am in a department store, I look at their showcases.  Season after season turquoise and coral return.  In addition, each season has at least one other semi precious stone included in fashion jewelry–amethyst was a recent example.  But demand is exceeding this limited supply and customers that have grown to love the intrinsic beauty of semi precious jewelry know that the only place to really find selection is in a small retail location.      

The blog that follows will wrap up the fashion accessories where small business excels with a look at the formal side of jewelry and accessories.

Comments (0) Posted by admin on Thursday, December 1st, 2011

Filed under Bracelets, Brooches, Earrings, Fashion Jewelry, Hats, Necklace Sets, Pendants, Sunglasses
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The runways for every new season provide an abundance of fresh designs that go in endless directions.  But each season, Accessories Magazine makes sense of it all by taking thousands of photos and narrowing down the stand outs for jewelry and accessories to five fashion stories.  This blog covers the first two stories with the rest following during the week. 

THE SIXTIES REINVENTED IN JEWELRY AND ACCESSORIES

 The first fashion story Accessories Magazine calls Mod Remix.  Think sixties here with a clean look and innocence that sometimes gets eclipsed by hippie movements and civil disobedience later in the decade.  However, the sixties open with Jackie Kennedy as First Lady, the picture of elegance.  Camelot opens on Broadway.  Mary Poppins, The Sound of Music, as well as a fist full of classic westerns are playing on the silver screen.  Beach party movies were playing for the teens and even Elvis Presley gets into the act. 

 

This was the era of Lucite and plastic colored bangles and earrings and they are back with this fall fashion trend.  Color continues with enameled pins as well as enameled pendants and cuff bracelets—some matching the color blocking of the apparel.  Apparel for the trend likes sleek silhouettes and clean shapes. Sunglasses get smaller with cateye or oval lenses in plastic frames.  Color is here also. 

 

The use of geometric shapes in jewelry brings back oversized earrings whether elongated cone drops with color or plated metal in geometrics.  Geometrics also extend to neckwear with bib necklaces that sometimes incorporate resins. 

And what are sixties trends without patent leather—patent leather in shoes, boots, bags, even hair accessories.  Patent bucket hats also fit in.  The bags are structured often with contrasting handles or piping.  Mod Remix is the fun story for fall trends.   

THE AUSTERE TAILORED TREND

A continuing debate ponders the question of what inspires fashion trends.  One solution offered is zeitgeist—the mood that defines that point of time.  It is hard to argue against the zeitgeist of this era being economic insecurity.  And that theme spills over into the next fashion trend that Accessories Magazine calls Tailor Made, making a strong argument for the zeitgeist theory. 

The austere look Tailor Made uses shades from camel to brown as well as grey, reflecting the tough times.  It is a “no frills” style inspired by menswear with little touches to keep it feminine.  What does that mean?  Well, accessorizing a double-breasted suit coat drops the tie and replaces it with a bow for neckwear, adding a feminine element.  Overall, the look is pragmatic and austere.  How do you accessorize it?

Designers showed the trend with necklaces in gunmetal plating using oversized links and chain designs.  Some necklaces have heavy design with metal bolts and large beading.  Actually, the bold statement necklaces that all over the runway and fashion magazines fit at least three of the trend stories so give them serious thought for fall jewelry. 

Necklaces also use bold pearl and meal combinations.  Over-sized beads are part of the look and sometimes large glass components, especially in smoke.  Metal cuffs and link bracelets accessorize the wrist. 

 

Headwear uses high crown fedoras, fifties fedoras, felt boaters.  The puffy ivy caps as seen in the 1974 film, The Great Gatsby, fit this theme. 

Next blog continues the fashion stories tht make up the major trends of the fall and winter season.

Comments (0) Posted by admin on Tuesday, October 4th, 2011

Filed under Bracelets, Earrings, Fashion Jewelry, Fashion Marketing, Necklace Sets, New Orleans Accessories, Pendants, Religious Gifts, Religious Jewelry, Religious Jewelry & Gifts, Wholesale Jewelry
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 We are in July, it’s hotter than blazes, and consumers don’t want to get out of the air conditioning.  When it comes to fashion jewelry, what in the world are retailers going to sell?  This two-part blog covers just that.  The first part covered needed jewelry for bridal and formal plus gemstone that remains popular season after season.  But we saved the best for last.  Now we are going to cover the two categories that we have to reorder more than any other in the summer months.  The first is niche market jewelry. 

NICHE MARKET JEWELRY

 

Niche market jewelry—what does that mean?  Well an example might explain it.  In New Orleans, fleur-de-lis jewelry has been huge since Hurricane Katrina.  It is the symbol of the City and a rallying point for citizens that faced a serious disaster.  Still, six year later, women from New Orleans never tire of fleur-de-lis jewelry.  For Accessory Wholesale, it is an item that requires constant reorder, even in the summer.  This is fashion jewelry with more powerful sales than even items in the latest trends. 

The point is niche markets are a huge answer to getting customers to buy in the sultry heat.  Think about your area and the niche markets for your customers.  Football is coming and some states live and die by their college teams.  High school teams also have a passionate following.  In Louisiana, LSU reigns and licensed LSU jewelry will always have a market. 

 

Other niche markets include the growing number of caring people involved with breast cancer awareness.  Still other markets are the fun loving red hatters

Human nature plays into the niche markets that are selling.  Right after the 9/11 tragedy, there was a return to values and inspirational jewelry reflected the thoughts and feelings of consumers who gave more thought to a Higher Being.  In fragile economic times that have a high unemployment, the same feelings return, perhaps making us feel guilty as fair weather friends.  Nevertheless, inspirational jewelry and gifts are on the upswing.  Combining inspirational jewelry and gifts in display tells a story in your shop that will capture the attention of shoppers.  This is a niche market that can be uplifting for your clientele. 

Study your own customer base and local area for niche markets that work.  This is where you have a great advantage over the big box stores that do not have your local input.      

PENDANTS AND EARRINGS

“Best Brand” manufactures a superb line of pendants and earrings plus the chokers needed to wear the pendants.  Themes are endless in this line that has superior metalwork unchallenged in the fashion jewelry field.   

Why does this line keep selling over and over again?  Three main reasons—themes, quality, and uniqueness.  First, themes are special because they touch the hearts of the buyer.  Even a shopper that is not in the market for fashion jewelry cannot pass up a Yorkie pendant if their Yorkshire is dear to them.  The same is true for nearly every theme from gardening to motorcycles.

But it is not just the theme; it is the exceptional metalwork that delivers the jewelry that is immediately recognizable with intricate detail.  The process of “Best Brand” is unique in the fashion jewelry industry.  Most pendants and matching earrings start with a thin sheet of steel that a stamping process presses into a dimensionally raised shape, loaded with detail.  Then they cut a back and solder it in place so the pendant or earrings are hollow and lightweight, borrowing a page from puffy sterling silver jewelry.  Finally, the jewelry is plated, sometimes epoxied with color, and polished.  The manufacturer is proud enough of theses creations to stamp their name on the back of each piece.  Retailers are buying the jewelry of future vintage collectors.

Not everything is theme.  “Best Brand” also creates fashion designs that follow the trends in jewelry.  Geometrics, animal prints, inlays, Southwest inspirations, Murano style glass, and classic patterns—it’s all here in this fabulous line. 

 

Now retailers need chokers and chains so customers can wear the pendants.  “Best Brand” answers that challenge with one of the most extensive lines of fashion chokers.  Stock several with your display and price each component in this line separately.  That way the customer gets to create their own designs and they may want more than one choker to give different looks to the same pendant.  Also the customer can build their own sale that will fit their budget.  Whereas, combining pendant, choker, and earrings can elevate the price and put it beyond an impulsive buy.    

Make a statement in your shop with this line and you have something unique with practically no competition.  Look around online and in brick and mortar shops and you will probably not find this sensational line or anything like it with such high quality.  One final reason why customers are constantly reordering this fashion jewelry—the look with pendants on chokers is tailored, a classy accessory for career wear, and it is timeless, never going out of style.  This is the line we reorder more than any other.  You have hardly any competition in it.  So try out this fashion jewelry and see if it helps your summer sales like it is helping other retailers carrying it.

Comments (0) Posted by admin on Wednesday, July 6th, 2011

Filed under Fashion Jewelry, Pendants
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 The last blog introduced a fashion jewelry line of superb quality that mainly centered on pendants and earrings—a line that poured oodles of creativity into extraordinary designs that fell into theme or fashion categories.  The manufacturer, “Best Brand”, goes through painstaking processes with each piece to produce fashion jewelry destined to be the future collector items in jewelry. 

 

Before we begin coverage of fashion pendants, click on theme pendants, which the last blog covered, and browse through a few pages for a lesson in creative design.  One theme pendant can be wonderfully simple while another has extensive detail that engages the imagination.  More amazing, nearly every pendant has matching earrings, which you can locate easily by changing the letters “PD” to “FS” before the number and putting the code in the search on the site. 

Now for fashion pendants!  To me, creating a line of fashion pendants requires even more creativity than theme jewelry. The designer works mainly with shapes, textures,  and platings with an occasional addition of shell, gemstones, inlays, or epoxy highlights.  Creating a few gorgeous pendants is hard enough, but putting together an entire line with new addition constantly being added—Now that’s a challenge!

Do it right and the pendant added to a choker creates a classic tailored look that is timeless.  How stunning this looks with a woman’s business suit or a nice dress for church or work.  Even when fashion jewelry becomes lukewarm because of changing trends, the tailored look remains popular. 

 

Glancing through the fashion pendant line will have you wondering—how do they create so many designs?  Maybe they don’t sleep at night because there are even more pendant designs in other categories.  Gemstone pendants offer some extraordinary pendants using amethyst, carnelian, tiger’s eye, and Unakite.  Returning to the fashion pendant category, the variety can’t fail to amaze.  Animal print suspended in glass rests in a plated frame for a classy accessory that compliments animal prints or becomes the whole story by adding the animal print jewelry to an ensemble of solid colors.     

A glass prism wrapped with an orbit of silver plated wire sends the imagination back to the mid-century moderns jewelry era.  Other pendants use metals in different shapes, platings, and textures to please younger shoppers with a variety of geometrics.  Inlays contrast metals with Formica and other components that add opaque color. 

Epoxy brings a whole new element of color to the pendant line, often providing the appearance of framed gemstones.  One especially attractive pendant uses epoxy to create a Zuni Indian inspiration.  The pendant ahs a large disk filled with epoxy color in tiny raised bezels, creating an interpretation of the tedious needlepoint stonework of the Zunis. 

Still other pendants use filigree and scrollwork in lockets or puffy designs for tailored jewelry that is vintage inspired.  This is a look in jewelry that is always dignified and always stylish.  The cultures and eras covered in the fashion pendant line boggles the mind. 

Certainly not for every retailer, but some fashion businesses find an excellent niche in this line that provides a steady flow of sales.  Most pieces have a timeless quality that never goes out of style, providing an inventory of striking fashion jewelry year after year.  In addition, the manufacturer never rests.  A parade of surprises grabs customers’ attention with the introduction of new designs.  If you are uncertain about this pendant and earring line, begin by nibbling at the edges. 

First, add some chokers that are a needed basic.  Then add some gemstone pendants that have universal appeal.  Search for theme pendants that match local interests and add some for special occasions like Mother’s Day.  Then let the line grow from there  What amazes us is this fashion jewelry line doesn’t make a big splash, but it requires constant reorder because there’s a steady flow of sales occurring below the radar.

Comments (0) Posted by admin on Thursday, February 24th, 2011