Archive for the 'Bridesmaid Jewelry' Category...
Filed under Bridal Accessories, Bridal Gloves, Bridal Jewelry, Bridesmaid Jewelry, Dress Hats, Evening Bags, Hats, Rhinestone Jewelry, Tiaras
From coast to coast there are small fashion businesses that are thriving in spite of the mountain of obstacles that seem to be in the way. One challenge new entrepreneur entering fashion face is competition from major retailers with deep pockets. The previous two blogs examined niche markets that provide safe-haven where big box companies don’t go. But there is another safe haven where small business shares the market with the majors. These are the areas of fashion where consumers simply trust small business over the majors to supply the fashion item. What does that mean? Well an example can best answer the question.
There is a very large market of ladies searching for church hats that opens every spring. Yes, fall is another time for dress hats for church, but spring is more important because it contains the two largest days of the year for church hats—Easter and Mothers Day. All the major department stores and many of the other big box companies will have a selection of dress hats to meet the demand, but the selection is not extensive, it is not on target with fresh millinery designs, and there is plenty of duplication of styles. In addition, there is no dedicated area to dress hats that tells a story consumers trust.
What about small business? This is where the church ladies go to select new hats for spring and fall. Why? First, small businesses that concentrate on church hats make this an important part of their inventory. The shopkeeper is aware of changing styles and colors for the season, not to mention their expert help to customers in choosing the right hat for their personality and stature. They also have such familiarity with headwear that showing customers how to wear a hat is almost natural.
Then there is the unique factor. One thing women searching for church hats don’t want to happen is to show up on Sunday morning and others are wearing the same hat. Small millinery businesses have wide selection, but very little duplication of hats in the same style and color.
I don’t believe anyone has ever officially done the statistics, but I feel it is almost certain that the church hats retailed over a season are 80% or higher from small business.
What day is more important in a woman’s life than their wedding day? For that reason everything must be perfect. This day will be frozen in the wedding album for generations to come so brides want traditional elegance. While some majors venture into the specialized business of bridal accessories, the wedding party mainly trusts the expert advice of professionals in small business.
Will the bride wear a tiara, a veil, or simply a hair ornament? They trust small business experts to help make these decisions.
Should the bride wear gloves? If so, what length and what design? And what about the bridesmaids? There are endless options here from no gloves to wrist length, over the elbow, and opera length. Brides feel much more confident when they have the input of that small business professional that has accessorized hundreds of weddings and has insight on what looks best for each individual occasion.
Jewelry is another area that calls for important decisions. Brides planning a wedding have their hands full with all the details of making the occasion perfect. Accessorizing the gown is one more decision to be made and it is an important one. Here they often feel comfortable with the advice of an expert. After all, the choices will appear in nearly every picture in the wedding album for all posterity. Some gowns look good with necklace sets. Should it be pearl or rhinestone? Others call for earrings only. In addition there is the bridesmaid jewelry. When that expert in small business makes a recommendation, a lot of weight comes off the shoulders of the bride. They feel reassured because a professional with a history of experience provides input they trust.
Evening bags are another accessory tailored to each bridal occasion. Bridal bags for the bride and evening bags for bridesmaids is an option. Actually, for bridesmaids the evening bags are often given as gifts. But does the individual wedding call for evening bags? The small business expert not only helps make the decision, but normally they are the only one selection to provide the bridal bag for the bride and colors for bridesmaids. Overall, bridal couples trust small business when it comes to an event as important as the wedding day.
FASCINATORS & FAST INNOVATION IN FASHION
Fascinators were on the rise before the royal wedding, but after that event hit world-wide television, the chart of popularity went straight up. This is a new addition to headwear and who do consumers trust for the latest innovations in fashion?—Small business of course, usually boutiques.
Fascinators will be covered in depth in the next blog, but here they are only used as an example of the fast reaction small business has to innovation. When small business sees new fashion items making a sudden rise in popularity, they get with suppliers and have it in the store within a week or two. Big box companies don’t operate like that. Their purchasing was done months ahead of time and buyers have layers of bureaucracy before innovative items hit the floor. So for the really “new” in fashion, consumers trust small business.
Fascinators are an excellent example of fashion items that rise suddenly because they are so cyclical. For centuries they have made a sudden appearance on the fashion scene and then completely disappeared, retuning again for a new generation that views them as entirely new.
A famous picture of Marie Antoinette wearing a fascinator makes the point. When high hairdos are in style hats can’t be worn so fascinators are the only choice in headwear. Over the last few hundred years, fascinators came and went with hair styles. Most recently, cocktail hats and fascinators became an important fashion statement in the sixties. But today’s generation doesn’t remember that so they appear to be entirely new. The important point is fashion items that suddenly rise to popularity consumer expect to find in small fashion businesses and that is where they look.
This is only a sampling of the fashion items that consumers depend on small business to supply. How often is small business overlooked or underestimated when we think of the overall retail picture. They are there and many are thriving because they provide endless products in niche markets that the majors miss and even more important, because the expertise and personal service of small fashion businesses simply cannot be duplicated by the majors in many markets.
Filed under Bridal Accessories, Bridal Jewelry, Bridesmaid Jewelry, Freshwater Pearl Jewelry, Wedding Day Jewelry
Posted by admin on Wednesday, February 29th, 2012
Filed under Bridal Jewelry, Bridesmaid Jewelry, Crystal Jewelry, Rhinestone Jewelry, Wedding Day Jewelry
If we look back to the 1980s, we see faux pearl bridal jewelry as the dominant wedding day jewelry for the walk down the aisle. Since then rhinestone has seen quite a drop in price and as it became more affordable, it increased in popularity for brides. While this happened, faux pearl jewelry became scarcer. Well, some manufacturers recognized the void in the market and reintroduced traditional looks in faux pearl jewelry, which is quickly catching on again.
FAUX PEARL BRIDAL JEWELRY
The traditional faux pearl jewelry is plastic pearl pearlized with a quality coating that provides nearly the same luster as the real thing. The most familiar bridal sets in faux pearl are a single strand of pearls with a drop in the center, matched with earrings that usually copy the drop. Length is usually adjustable and numerous choices in design are available with the drop changing the look. Is there any more popular design than a pendant of faux pearl surrounded by small crystals?
HAND-KNOTTED FAUX PEARL NECKLACES
Hand-knotted pearls carry bridal jewelry to an even more realistic look. Each faux pearl is separated by a knot the same way genuine pearls are strung. Usually these are single strands of pearl that provide simple elegance indistinguishable from the real thing.
GLASS PEARL BRIDAL JEWELRY
Glass pearls offer a quality option with weight that clearly separates the bridal jewelry from plastic pearl. Glass pearl provides the same luster and is often provides pearl jewelry ideal for the mother of the bride. Glass pearl necklace sets also make wonderful church accessories or necklace sets for special events like teas or dining out.
ABS PEARL JEWELRY
ABS pearl was practically an unknown that is gaining popularity today. Still, consumers may see pearl advertised as ABS, but have no idea what it is. The letters stand for acrylonitrile butadiene styrene, which is sometimes called ABS polymer. It is a thermoplastic with impact resistance and a flawless shiny finish. ABS is capable of injection molding, which enables the production of beads that many say are very close to the finish of real pearls. We are receiving ABS pearl soon to be available to our customer base.
Freshwater pearl is genuine pearl that usually has irregular shapes and various colors. They are often farmed using freshwater mussels with each mussel producing 24 to 32 freshwater pearls at a time. That makes freshwater pearls far more abundant for jewelry making than cultivated pearls. Bridal jewelry in freshwater pearl adds perceivable value to the accessories for the wedding day, but cost is also higher, which can be a burden with all the expense a modern day wedding calls for.
Most of the time, bridal jewelry brings to mind the necklace and earring sets worn on the wedding day. But sometimes the bridal gown does not accommodate a necklace so earrings provide the jewelry for the special day. Brides that choose faux pearl earrings usually prefer modest size and a realistic look for the wedding day jewelry. Classic post earrings or modest drop earrings provide elegance in moderate to understated size. Earrings with domed faux pearl in crystal-laden frames are the utmost in classic design and please today’s brides with a timeless look.
Finally, bridal bracelets are all the more important in the 21st century when bracelets are dominating the runways and show up in every fashion magazine. In bridal jewelry bracelets need the utmost of elegance and what delivers it better than pearl.
Every type of pearl we have covered contributes to this category. Faux pearl in designs that include rhinestone are very popular and these can be single strand or five strands wide.
Glass pearl, freshwater pearl, and ABS pearl can all provide glamorous bracelets for the special day. Bracelets are also wonderful bridesmaid gifts so this part of your formal accessories can generate multiple sales.
Prepare for a resurgence of faux pearl bridal jewelry by mixing the design in your wedding accessories. Thumb through a bridal magazine and you will see the renaissance of faux pearl bridal jewelry.
Normally everyone thinks about casual jewelry and accessories as we reach Memorial Day and summer vacation season begins. Well, something else happens that is very formal—June weddings. And today as wedding costs are escalating through the roof, not every wedding couple can afford it. This is your opportunity to help out while generating some sales.
Accessories most important to the bride are tiaras, wedding day jewelry, formal gloves, and evening bags. You can provide all these accessories at affordable prices. The first step is to group bridal accessories together in your shop to tell a story.
WEDDING DAY JEWELRY
Wedding day jewelry is most important, so let’s start there. Flipping through a bridal magazine let’s us see the latest in bridal jewelry trends. The June issue of Brides begins with four pages showing long earrings with no necklace. Going further reveals the influence of trends in fashion jewelry on wedding day jewelry—multiple bracelets, statement necklaces, and multiple strand necklaces. Great stuff for the fashion conscious, but not the wedding day jewelry most brides choose.
No, the jewelry brides prefer is elegant, classy, and usually delicate. Rhinestone has an edge over faux pearl in bridal jewelry and sets with a combination of both are very popular. Clear rhinestones in silver plated settings are the winner for the walk down the aisle. Delicate sets with simplicity offer an elegance that never goes out of style so the review of wedding pictures twenty years from now reveals jewelry that is still appropriate looking.
Every bit as popular as rhinestone necklace sets is combinations of faux pearl and rhinestone. These sets are also simple and delicate. Again clear rhinestones in silver plated settings with white faux pearl are the most popular choice. Sets with simple cascades or a fringe of pearls offer the utmost in elegance.
Faux pearls alone also make wonderful wedding day jewelry, especially with chokers. This look can be more dramatic without sacrificing elegance. Something about pearls always spells out elegance. Very tailored looks with rows of faux pearl close to the neck give the dramatic look in a very graceful way. For ivory dresses off-white pearls in gold plated settings offer an alternative.
When the dress does not accommodate a necklace, earrings making the jewelry statement for the special day and bridal earrings when worn without a necklace usually are long and often dramatic. Cascades, linear drops, and hoops provide bridal earrings that make a statement.
In addition to rhinestone, brides can choose crystal earrings that make a statement as they deliver sparkle. The difference is rhinestone comes out a machine as chain with stones already set. Designers cut the chain and arrange designs that often have a flow of movement. Crystal earrings use individual stones that are handset. Both are fabulous as bridal earrings.
Most brides opt for the traditional look of one bracelet that is most often rhinestone in silver plated settings or faux pearl. Multiple bracelets are very trendy and popular in fashion, but when it comes to the wedding day, brides usually avoid edgy looks and go for traditional elegance. Rhinestone bracelets come in several widths determined by the number of rows of rhinestone. They not only accessorize the wrist of the bride, but also make wonderful bridesmaid gifts.
Speaking of bridesmaids, let’s not leave them out when choosing jewelry. Often color is important here—color to match bridesmaid dresses. Rhinestone jewelry often picks up color with highlight stones to match gowns. Crystal jewelry offers even more color options in both necklace sets and earrings. Best of all, bridesmaid’s jewelry is almost always multiple sales.
Color highlights are also available in rhinestone bracelets. Bridesmaid jewelry may be the most neglected area of wedding accessories so appreciation really goes out for the retailers that serve their clientele in this area. Following soon is Part II that will cover tiaras, formal gloves, and evening bags.