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Archive for the 'Bridal Gloves' Category...

Filed under Bridal Accessories, Bridal Gloves, Bridal Jewelry, Bridesmaid Jewelry, Dress Hats, Evening Bags, Hats, Rhinestone Jewelry, Tiaras
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From coast to coast there are small fashion businesses that are thriving in spite of the mountain of obstacles that seem to be in the way.  One challenge new entrepreneur entering fashion face is competition from major retailers with deep pockets.  The previous two blogs examined niche markets that provide safe-haven where big box companies don’t go.  But there is another safe haven where small business shares the market with the majors.  These are the areas of fashion where consumers simply trust small business over the majors to supply the fashion item.  What does that mean?  Well an example can best answer the question. 

 

CHURCH HATS

There is a very large market of ladies searching for church hats that opens every spring.  Yes, fall is another time for dress hats for church, but spring is more important because it contains the two largest days of the year for church hats—Easter and Mothers Day.  All the major department stores and many of the other big box companies will have a selection of dress hats to meet the demand, but the selection is not extensive, it is not on target with fresh millinery designs, and there is plenty of duplication of styles.  In addition, there is no dedicated area to dress hats that tells a story consumers trust. 

 

What about small business?  This is where the church ladies go to select new hats for spring and fall.  Why?  First, small businesses that concentrate on church hats make this an important part of their inventory.  The shopkeeper is aware of changing styles and colors for the season, not to mention their expert help to customers in choosing the right hat for their personality and stature.  They also have such familiarity with headwear that showing customers how to wear a hat is almost natural. 

 

Then there is the unique factor.  One thing women searching for church hats don’t want to happen is to show up on Sunday morning and others are wearing the same hat.  Small millinery businesses have wide selection, but very little duplication of hats in the same style and color.

 

I don’t believe anyone has ever officially done the statistics, but I feel it is almost certain that the church hats retailed over a season are 80% or higher from small business.  

 

WEDDING ACCESSORIES

What day is more important in a woman’s life than their wedding day?  For that reason everything must be perfect.  This day will be frozen in the wedding album for generations to come so brides want traditional elegance.  While some majors venture into the specialized business of bridal accessories, the wedding party mainly trusts the expert advice of professionals in small business. 

 

Will the bride wear a tiara, a veil, or simply a hair ornament?  They trust small business experts to help make these decisions. 

 

Should the bride wear gloves?  If so, what length and what design?  And what about the bridesmaids?   There are endless options here from no gloves to wrist length, over the elbow, and opera length.  Brides feel much more confident when they have the input of that small business professional that has accessorized hundreds of weddings and has insight on what looks best for each individual occasion. 

 

Jewelry is another area that calls for important decisions. Brides planning a wedding have their hands full with all the details of making the occasion perfect.  Accessorizing the gown is one more decision to be made and it is an important one.  Here they often feel comfortable with the advice of an expert.  After all, the choices will appear in nearly every picture in the wedding album for all posterity.  Some gowns look good with necklace sets.  Should it be pearl or rhinestone?  Others call for earrings only. In addition there is the bridesmaid jewelry.  When that expert in small business makes a recommendation, a lot of weight comes off the shoulders of the bride.  They feel reassured because a professional with a history of experience provides input they trust. 

 

Evening bags are another accessory tailored to each bridal occasion.  Bridal bags for the bride and evening bags for bridesmaids is an option.  Actually, for bridesmaids the evening bags are often given as gifts.  But does the individual wedding call for evening bags?  The small business expert not only helps make the decision, but normally they are the only one selection to provide the bridal bag for the bride and colors for bridesmaids.  Overall, bridal couples trust small business when it comes to an event as important as the wedding day. 

 

FASCINATORS & FAST INNOVATION IN FASHION

Fascinators were on the rise before the royal wedding, but after that event hit world-wide television, the chart of popularity went straight up.  This is a new addition to headwear and who do consumers trust for the latest innovations in fashion?—Small business of course, usually boutiques. 

 

Fascinators will be covered in depth in the next blog, but here they are only used as an example of the fast reaction small business has to innovation.  When small business sees new fashion items making a sudden rise in popularity, they get with suppliers and have it in the store within a week or two.  Big box companies don’t operate like that.  Their purchasing was done months ahead of time and buyers have layers of bureaucracy before innovative items hit the floor.  So for the really “new” in fashion, consumers trust small business. 

 

Fascinators are an excellent example of fashion items that rise suddenly because they are so cyclical.  For centuries they have made a sudden appearance on the fashion scene and then completely disappeared, retuning again for a new generation that views them as entirely new. 

 

A famous picture of Marie Antoinette wearing a fascinator makes the point.  When high hairdos are in style hats can’t be worn so fascinators are the only choice in headwear.  Over the last few hundred years, fascinators came and went with hair styles.  Most recently, cocktail hats and fascinators became an important fashion statement in the sixties.  But today’s generation doesn’t remember that so they appear to be entirely new.  The important point is fashion items that suddenly rise to popularity consumer expect to find in small fashion businesses and that is where they look. 

 

This is only a sampling of the fashion items that consumers depend on small business to supply.  How often is small business overlooked or underestimated when we think of the overall retail picture.  They are there and many are thriving because they provide endless products in niche markets that the majors miss and even more important, because the expertise and personal service of small fashion businesses simply cannot be duplicated by the majors in many markets. 

Comments (0) Posted by admin on Wednesday, February 29th, 2012

Filed under Bridal Accessories, Bridal Gloves, Tiaras, Uncategorized
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With expense escalating in weddings, retailers that can help control costs in a fragile economy are much appreciated.  Last blog covered wedding jewelry and this one looks at bridal accessories that are needed, but often harder to find. 

The average cost of a wedding today is $24,066 according to www.costofwedding.com.  As a retailer, anything you do to help the wedding couple save money while maintaining the elegance is going to be appreciated by the couple.  Not to mention the help this can be for your business’s summer sales. 

BRIDAL GLOVES

Wedding gloves can be optional, but is there any accessory that adds as much elegance as this one?  They certainly elevate the formal walk down the aisle, but finding bridal gloves that are affordable can be a challenge.  Another challenge is variety so the bride can choose appropriate gloves for her taste and the gown. 

You can save the day with a selection of gloves that will usually go unmatched by competition.  Gloves can be fingerless or fingers in and come in wrist length, under the elbow (8 button), over the elbow (12 button), or opera length (16 button). 

Satin gloves are most popular and matte is second.  Satin has more sheen while matte lacks the sheen.  The gown determines which to choose. Both come in all lengths and the brides usually choose white or ivory, while colors provide matches for bridesmaid gowns. 

Lace gloves are seeing a resurgence in popularity.  Choices of color and length are also available in lace.  Actually, lace gloves dominated the bridal glove business in 1980s and slowly gave way to satin as the most popular wedding gloves.  While lace gloves are gradually regaining popularity, satin is still the clear leader.

 

Special designs that combine satin with open embroidery work reach the utmost in elegance.  Styles and lengths vary plus some are fingerless and others fingers in.  Fingerless can be very practical when eating wedding cake or enjoying hors d’ourves.

TIARAS

Bridal pictures lock in the look of the wedding day for all posterity, so the bride goes to great effort to perfect every aspect, including the hair.  Tiaras add a big boost to elegance here.  We can glance through a wedding magazine like Brides and see hair ornaments in flowers, feathers, ribbon and lace, and headbands.  But the safest and most elegant choice is tiaras. 

Rhinestone and pearl combinations make perhaps the most stunning bridal tiaras.  The wedding tiara of Princess Di captured international attention as the hallmark in wedding day elegance.  Of course, the Cambridge Lover’s Knot Tiara that she wore didn’t have any rhinestones in it, but the combination of diamonds with pearls caught on and influences wedding tiaras to this day, making rhinestone and faux pearl a leading choice of brides. 

Handcrafted tiaras with pearl beading are also a popular choice and work well with veils.  The faux pearl tiaras are shapeable so provide a comfortable fit that can be pinned to stay in place.  Depending on the dress, white or ivory are available. 

Rhinestone tiaras, especially with a low profile, add sparkling elegance for the bride’s walk down the aisle.   Like wedding day jewelry, the preferred choice is clear rhinestones in silver plated settings.  Rhinestone tiaras and headbands are the predominant hair ornaments shown in bridal magazines.  Since many brides start planning by glancing through these publications, keeping a selection of rhinestone tiaras is very important. 

Next blog will conclude the review of wedding accessories for June brides—opportunities to build summer sales while helping wedding couples that are on a budget.

Comments (0) Posted by admin on Friday, June 3rd, 2011