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Filed under Hats

Cold weather and scattered snow cover much of the country as we approach Christmas Day.  Everyone bundles up for last minute shopping and headwear is indispensible for this weather.  That’s good news for hat sales that go right on through January and February.  And women want to be stylish as well as comfortable.

 

Offer clientele matching glove, hat, and scarf sets so they can bundle up in fashion.  Sets come with the soft feel of chenille fabric as well as fleece with faux fur animal print trim.  Solid colors are also available with matching faux fur trim.  This was a wonderful gift item through the Christmas season and now makes fashionable cold weather warmth for personal use. 

 

Fedoras are stepping up big time this winter with celebrities and fashion runways leading the charge.  Orders show these stylish hats are on an upswing and demand is often outstripping supply-an ideal situation for keeping this headwear on top.  Shapes show a modified look for today’s consumers, often with a more rounded point in the front and prints and weaves (like pinstripe, houndstooth and herringbone) that contrast with a solid color underbrim.  Fedoras are especially hot with the younger market. 

 

Cabbies continue to reign in popularity with a look too cute to ignore.  Accessories Magazine’s year end report placed these hats (also called newsboys) at the top of the list for department store sales in headwear for 2007.  Will the newsboy repeat in 2008?  Very likely because sales continue to be brisk in these styles.  Winter cabbies have wool patterns like herringbone or solid fall colors and appeal to a wide segment of the market. 

 

Cadets are the new kid on the block this winter and are making their mark in hat sales.  The caps, shaped like an army fatigue hat, are making ball caps look, well…..”Old hat”.  These styles, often worn with the bill to one side by young adults, will most likely grow in popularity over the next couple of seasons. 

 

Demand for hats is definitely increasing with celebrities inspiring fans and runways influencing the fashion conscious.  If you sense this demand in your customer base, keep them shopping with you by giving them the looks they want.

Comments (1) Posted by admin on Tuesday, December 23rd, 2008


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