Archive for the 'Fashion Jewelry' Category...
Filed under Bracelets, Brooches, Crystal Jewelry, Earrings, Fashion Jewelry, Necklace Sets, Rhinestone Jewelry, Uncategorized
Filed under Bracelets, Earrings, Fashion Jewelry, Fashion Marketing, Necklace Sets, New Orleans Accessories, Pendants, Religious Gifts, Religious Jewelry, Religious Jewelry & Gifts, Wholesale Jewelry
What is the difference between rhinestone jewelry and crystal jewelry? The terms are often interchanged leaving shopkeepers as well as customers confused. When we look back at vintage rhinestone jewelry before 1940 we see a noticeable change. The look is quite different than we equate with rhinestone jewelry today.
What changed? Well today’s rhinestone jewelry is usually made with rhinestone chain–that is a continuous chain of rhinestone that comes out of a machine with the stones already set. This look is conspicuously missing in the vintage rhinestone jewelry books that cover any era before the 1940s. The reason is the invention of the machine that creates rhinestone chain occurred in Providence, Rhode Island during the forties, the same time America was involved in World War II and saw the rationing of many metals.
The appearance of rhinestone jewelry made from rhinestone chain begins after the War and this is the look that we call rhinestone jewelry today. Machines produced rhinestone chain with stones mechanically set that would roll out continuously and was wound on spools. Designers would buy the spools and develop new designs by cutting and soldering the rhinestone chain. When we talk about rhinestone jewelry today, this is the look that comes to mind.
Now look at a vintage jewelry book showing rhinestone before the forties. The look is gorgeous, but very different. Designers created rings, brooches, bracelets, necklaces and earrings with glued in or prong set stones. The most fabulous designs began appearing in the 1930s introducing an era that continued to the 1960s called The Golden Age of Costume Jewelry.
Legendary costume jewelry houses put their name on fabulous designs and these pieces are collector items today. The era produced greats like Eisenberg, Haskell, Coro, Juliana, Dior, and Trifari. Inspirations from these design houses continue in fashion jewelry today, but we usually refer to this look as crystal jewelry and jewelry made with rhinestone chain as rhinestone jewelry.
TYPES OF RHINESTONE AND CRYSTAL JEWELRY
Are the stones different? Actually, they are not. The quality leader in crystal stones is Swarovski, and they produce rhinestone chain as well with the same process. What sets Swarovski apart? First, they were the pioneer in perfecting machine cut faceted stones. In addition, Swarovski perfected the lead crystal process according to http://www.jsbeads.com/Swarovski-Crystal/ with a finished product that is “32% lead, making the crystal optically pure”. Don’t worry; this lead is not going to release and in any way cause harm to health. Lead crystal is exempt from the lead content rulings.
Czech crystals are another source of crystals that are also used in rhinestone chain. The sparkle and perfection may be a small step below, but the price is cheaper and these stones get more use than the higher priced Swarovski crystals because consumers are very price conscious today.
The third option, used extensively in rhinestone or crystal jewelry from China, is Mideast stones. Sourced from the Mideast from countries like Dubai, Turkey, and the United Arab Emirates, these rhinestones have high radiance, but dull over time quicker than Czech stones. Mid Eastern stones are a favorite in Chinese manufacturing because they have eye-catching brilliance at a cheaper price than Czech or Austrian crystals.
Finally, Chinese stones are becoming a greater player in rhinestone and crystal jewelry. At first, the stones didn’t provide the quality for sparkling jewelry, but quality is improving for some manufacturers. Those with a keen insight to the market can save money with high quality Chinese rhinestone and crystal, but inferior quality is still in the market from lower end manufacturers.
So the bottom line is rhinestone and crystals are the same stone. The difference is when and how the jewelry is made. Before World War II, the terms are interchangeable because rhinestone chain didn’t exist. After the War rhinestone is more often applied to jewelry made with the chain while crystal usually refers to glued-in or prong set stones that are individually set.
Filed under Fashion Jewelry, Gemstone Jewelry, Necklace Sets
We are in July, it’s hotter than blazes, and consumers don’t want to get out of the air conditioning. When it comes to fashion jewelry, what in the world are retailers going to sell? This two-part blog covers just that. The first part covered needed jewelry for bridal and formal plus gemstone that remains popular season after season. But we saved the best for last. Now we are going to cover the two categories that we have to reorder more than any other in the summer months. The first is niche market jewelry.
NICHE MARKET JEWELRY
Niche market jewelry—what does that mean? Well an example might explain it. In New Orleans, fleur-de-lis jewelry has been huge since Hurricane Katrina. It is the symbol of the City and a rallying point for citizens that faced a serious disaster. Still, six year later, women from New Orleans never tire of fleur-de-lis jewelry. For Accessory Wholesale, it is an item that requires constant reorder, even in the summer. This is fashion jewelry with more powerful sales than even items in the latest trends.
The point is niche markets are a huge answer to getting customers to buy in the sultry heat. Think about your area and the niche markets for your customers. Football is coming and some states live and die by their college teams. High school teams also have a passionate following. In Louisiana, LSU reigns and licensed LSU jewelry will always have a market.
Other niche markets include the growing number of caring people involved with breast cancer awareness. Still other markets are the fun loving red hatters.
Human nature plays into the niche markets that are selling. Right after the 9/11 tragedy, there was a return to values and inspirational jewelry reflected the thoughts and feelings of consumers who gave more thought to a Higher Being. In fragile economic times that have a high unemployment, the same feelings return, perhaps making us feel guilty as fair weather friends. Nevertheless, inspirational jewelry and gifts are on the upswing. Combining inspirational jewelry and gifts in display tells a story in your shop that will capture the attention of shoppers. This is a niche market that can be uplifting for your clientele.
Study your own customer base and local area for niche markets that work. This is where you have a great advantage over the big box stores that do not have your local input.
PENDANTS AND EARRINGS
“Best Brand” manufactures a superb line of pendants and earrings plus the chokers needed to wear the pendants. Themes are endless in this line that has superior metalwork unchallenged in the fashion jewelry field.
Why does this line keep selling over and over again? Three main reasons—themes, quality, and uniqueness. First, themes are special because they touch the hearts of the buyer. Even a shopper that is not in the market for fashion jewelry cannot pass up a Yorkie pendant if their Yorkshire is dear to them. The same is true for nearly every theme from gardening to motorcycles.
But it is not just the theme; it is the exceptional metalwork that delivers the jewelry that is immediately recognizable with intricate detail. The process of “Best Brand” is unique in the fashion jewelry industry. Most pendants and matching earrings start with a thin sheet of steel that a stamping process presses into a dimensionally raised shape, loaded with detail. Then they cut a back and solder it in place so the pendant or earrings are hollow and lightweight, borrowing a page from puffy sterling silver jewelry. Finally, the jewelry is plated, sometimes epoxied with color, and polished. The manufacturer is proud enough of theses creations to stamp their name on the back of each piece. Retailers are buying the jewelry of future vintage collectors.
Not everything is theme. “Best Brand” also creates fashion designs that follow the trends in jewelry. Geometrics, animal prints, inlays, Southwest inspirations, Murano style glass, and classic patterns—it’s all here in this fabulous line.
Now retailers need chokers and chains so customers can wear the pendants. “Best Brand” answers that challenge with one of the most extensive lines of fashion chokers. Stock several with your display and price each component in this line separately. That way the customer gets to create their own designs and they may want more than one choker to give different looks to the same pendant. Also the customer can build their own sale that will fit their budget. Whereas, combining pendant, choker, and earrings can elevate the price and put it beyond an impulsive buy.
Make a statement in your shop with this line and you have something unique with practically no competition. Look around online and in brick and mortar shops and you will probably not find this sensational line or anything like it with such high quality. One final reason why customers are constantly reordering this fashion jewelry—the look with pendants on chokers is tailored, a classy accessory for career wear, and it is timeless, never going out of style. This is the line we reorder more than any other. You have hardly any competition in it. So try out this fashion jewelry and see if it helps your summer sales like it is helping other retailers carrying it.
Filed under Fashion Jewelry, Gemstone Jewelry, Necklace Sets, Rhinestone Jewelry
For many fashion businesses, summer months are far from the best of the year. So retailers want to buy cautiously and they want to key in on products that are selling. This blog and the next will review the areas of fashion jewelry that are doing best, based on our statistics. That statistics have some merit because the customer base has a rather even distribution over the country and includes some international input.
Let’s begin with formal jewelry that received good coverage earlier this month. Sales in jewelry for bridal and special events are steady. Rhinestone and crystal jewelry along with faux pearl for bridal continue along at a steady pace.
This is steady items that should be part of a fashion jewelry retailer’s inventory, but it is not what we normally think of when we talk about fashion jewelry. Actually, formal jewelry is usually a “must buy” for a special occasion. Casual jewelry on the other hand is what we see in fashion magazines and accessorizing the models on the runways. This fashionable jewelry accessorizes apparel with an up to date statement.
JEWELRY IN THIS SUMMER’S FASHION TRENDS
Long swinging necklaces worn solo or in combinations continue to be stylish. No, they didn’t just arrive on the fashion scene, but they are innovating and that is the lifeblood of a trend. Glass beads spaced on gunmetal plated wire, fire polished faceted glass beading, faux pearl mixed with chain in multiple strands—these are all new expressions in this continuing trend.
Multiple bracelets go along with these necklaces and again this is not shockingly new, but now we are in the heart of summer and the “Brazilian Beat” trend reported by Accessories Magazine is influencing bangles and cuffs with sizzling, vibrant colors. Capture the look in a very summer way by using dyed shell bracelets.
When it comes to shockingly new, statement necklaces definitely fit in. Usually crafted in metal with a hand made appearance, these dramatic necklace sets may be a little too edgy for some of your customers. But the tribal looks inspired by craftsmen from India tone down the drama for more traditional bold looks with beading that appears to be hand made relief work of local artists in exotic countries.
Then there are the oversize cocktail rings with stretch bands. A year ago, Accessories Magazine called this fashion jewelry the sleeper item of the year. Sales have only gone up since then. It is hard to say they aren’t gaudy, but you probably need them in your shop because they just keep on selling.
All this fashion jewelry fits into the trendy category and it is moving, but it is not the cream of the crop in sales. Far better is gemstone jewelry.
Think back to September 11, 2001. The Twin Towers attack shocked the world, bling came to a halt, and caring and classic dominated. Fashion jewelry searched the world for classic art that became the new medium for design. Among the components was gemstone, which out-survived all the others and remains high on the consumers’ list of favorites today.
Again, innovation keeps a trend alive and these trends can span a decade or more. Innovation has gemstone jewelry excelling over all the more recent trendy jewelry in sales. This popularity is not only true in the statistics of our company, but a casual perusal of the showcases of upscale department stores reveals gemstone jewelry is still high in their opinion also.
Wide polished chip collars and bracelets in amethyst, coral, or turquoise are there as well as turquoise in abundant designs. Gemstone’s fist cousins of freshwater pearl and shell jewelry are also players.
Our own statistics show symmetrical gemstone designs in necklaces and bracelets doing well with elongated gemstone cubes creating an eye-pleasing look in carnelian, tiger’s eye, rose quartz, crystal quartz, and numerous other semi precious stones.
Turquoise is by far the consumers’ favorite with red coral second. Combinations of the two are also important. Chunky looks with nuggets or polished chips are selling as well as statement necklaces with a large medallion catching attention.
If the public ever gets tired of turquoise, there is an endless list of semi precious stones that can provide interesting natural designs and gorgeous colors all from nature. Agates and jaspers can keep us busy for years. This stuff is fascinating and many semi precious stones are a geology lesson in jewelry with inclusions, banding, and a range of textures and colors. This stuff wasn’t made over night. The website, www.agatelady.com claims the Lake Superior agate field developed 1.2 billion years ago.
On thing is certain—if you have an interesting display of gemstone jewelry, it will grab attention and you will have plenty to talk about with your customers.
Next blog continues with the two categories of fashion jewelry that require the most frequent reorders by our company.
Filed under Fashion Jewelry, Fashion Jewelry Trends, Necklace Sets
A good friend and important supplier stopped by recently to show new products in his line. During the conversation, he mentioned another wholesaler wanted him to make some jewelry items that were not his regular line. He said he refused because the wholesaler couldn’t take a large quantity since fashion jewelry was no good any more.
I was shocked that he said fashion jewelry was no good when he made his living on the very thing. Then I realized he wasn’t talking about his own line, which consisted of high quality pendants, earrings, and chokers. This is a line that sells very well and we constantly reorder it. The line captures fashion statements as well as every imaginable theme in exceptional detail. He didn’t think of this as fashion jewelry.
Afterwards I thought about the conversation and had to admit that he was right. Retailers are not looking for fashion jewelry. They are looking for niche markets—specifics within the fashion jewelry category. When new merchandise arrives, it goes to rhinestone jewelry, crystal jewelry, CZs, or bridal jewelry. Even casual items find a home in niche markets like cuff bracelets, bangles, statement necklaces, quality glass jewelry, or gemstone.
Fashion jewelry continues to flourish, but the search is for niche markets. Gemstone jewelry carries a high importance over the last few years. Even today, turquoise is high on the trend list for summer fashion jewelry. However, when we think of it, we think gemstone jewelry.
Rhinestone jewelry is enjoying brisk sales with prom, bridal, and pageant hitting on all cylinders. Again, we don’t think fashion jewelry. No, retailers are looking for prom, pageant, or bridal jewelry. Rhinestone jewelry in bolder designs makes a statement for pageant and even crosses over into bridal for fashion conscious brides applying summer trends in fashion jewelry to wedding day jewelry. And the delicate designs are overwhelmingly popular for prom and most brides.
All the sets previously bunched together as fashion jewelry, now break down to meaningful niches. Dominating the fashion magazines this summer is statement necklaces. By the way, these massive necklaces sets guarantee that fashion jewelry is alive and well. How else can you accomplish the look? Certain to be noticed, the bold necklace sets are mainly constructed with metal designs. Platings vary with pewter and antique silver very popular. The search here is for statement necklaces. We have to ask, when did fashion jewelry give way to all the sub-categories of jewelry?
Looking back at fashion jewelry in the 21st century reveals what is going on. The new century came in with bling the rage—the look of exaggerated opulence with super-sized stones. Then the shock of the Twin Towers attack on Sept 11, 2001 suddenly brought everything to a halt with all eyes glued to the devastation on our TV screens. The nation pulled together and values suddenly reemerged.
Caring for neighbors overtook selfish feelings and jewelry reflected the mood of the times. Bling vanished and true beauty of classic materials and designs surfaced. No longer was fashion jewelry a generic category. Instead, the worldwide search for art in jewelry saw the rise of gemstone, Murano style glass, crystal, shell and classic components both man-made and natural. The dominating characteristic of jewelry was classic with universal appeal. Overnight the jewelry that appealed to a woman also appealed to her mother, daughter, and grandmother. This is the universal beauty of art and the accessories were too special to lump together as fashion jewelry.
Under the radar, the trend continued to the present day. Each of the niche markets in fashion jewelry is special and important whereas the lump sum category called fashion jewelry has lost its shine. So the conclusion is yes, fashion jewelry has vanished from consumers’ attention, but all those sub-categories of jewelry are more important than ever. Actually, without them the dramatic statement necklaces seen in every fashion magazine and classic gemstone jewelry that marches on and on would not be possible. The elegance of bridal and prom jewelry would not grace the special occasions. And mesmerizing beauty of man-made art in glass jewelry and crystal brooches would not be possible. So each sub-category flourishes like never before while some say fashion jewelry is dead.
Filed under Fashion Jewelry
If fashion ever stands still, it ceases to be fashion. So every change of seasons we can expect something entirely new or new developments in an ongoing trend. One of those ongoing trends that is really coming to center stage this spring is statement necklaces. Yes, they were up-trending last summer and again in the fall season, but this spring they are really making an impact.
The Accessories Magazine Census Report that summarizes accessories at the end of every year says the statement necklace continued to sell well in 2010. They go on to say that these necklaces will remain strong in 2011, but evolve into longer mixed-media ropes and looks that will be more tribal in nature.
MIXED –MEDIA ROPE STATEMENT NECKLACES
The mixed –media ropes often incorporate beading with different types and sizes of chain, forming long swinging necklaces that hardly seem new. All of us have noticed this look in everything from fashion magazines to upscale apparel catalogs. The look continues with some innovations like fire polished faceted beads adding quality components that are anything but ordinary. Other styles use multiple strands of small chain that ties a knot and drops in a tassel with fire polished beads again terminating each chain.
What are these fire polished faceted beads? You may have seen them in fashion jewelry without realizing what they are. Small Pleasures web site gives a concise definition as faceted glass (mainly from the Czech Republic) that is polished by glazing in a red hot oven. These are the faceted glass beads that often seem to change from a color to clear with motion.
TRIBAL DESIGN STATEMENT NECKLACES
The look of hand craftsmanship is a key element of tribal jewelry. Inspiration is the hand workmanship of different world cultures with India, Africa, and the Hispanic cultures among the most popular. A long necklace with fluted and engraved silver plated beads makes impact as statement jewelry with a look easily identified as inspired by India.
But more familiar looks in statement jewelry—the styles that strut the runways—use bold statement in plated metals that appear to be hand crafted. A bold bib necklace with curved bars creating hatchet-shaped windows and a fringe of wavy spoon shaped disks provides that fashion runway look.
STATEMENT JEWELRY WITH BOLD BEADING
Necklaces with exaggerated bead size are not new this season, but some new designs reinvent the look to help keep the trend going. The season super-sized pearl beads mix with even larger sized beads with a pave’ of faceted fire polished beading. This gives some shimmer to faux pearl jewelry that will not go unnoticed.
The design has other colors with jet black being most popular after pearl. It’s hard to think of an outfit that couldn’t be accessorized by one or the other of these colors.
Another style captures the look of crystals by using faceted acrylic stones. These mix with the oversized faux pearls and a long tassel to create a dressier version of statement necklaces. Here the jewelry can expand to accessorizing an after 5 ensemble.
SHELL STATEMENT NECKLACES
Shell jewelry, especially mother-of-pearl and the darker version, black lip mother-of-pearl enter the statement necklace arena. These shells along with paua shell are players in spring fashion trends in their own right. The shells show up in earrings and other fashion jewelry, but really make impact as statement necklaces.
A black lip mother-of-pearl necklace set uses shapes including disks and squared in a design that terminates with a tassel. This fashion jewelry not only meets the statement necklace trend that is on the rise, but the natural beauty of the iridescent shell will grab onlooker’s attention in any setting.
GEMSTONE STATEMENT NECKLACES
Perhaps the most unusual statement necklace for spring is found in gemstone jewelry. Sliced agates drop from multiple strands of chain. Agates have a semi-transparency that mesmerizes onlookers with intriguing designs created by nature. Agates have a glassy finish when polished and a hardness on the Mohs scale of 7. The agates used for this jewelry are slice geodes with many pieces still showing an edge that was the dull grey outside of the round rock.
A choice of eye-catching colors adds to the appeal. While the natural state is mostly less interesting with shades of grey and brown, chemical treatment achieves vibrant colors customers love. The agate is first boiled in a bicarbonate solution and then soaked in a chemical to achieve the color. Different chemicals are used for each color. The finished product is a statement necklace worthy of the name because nature’s intriguing designs in the agate slices are sure to turn heads.
While the statement necklace in past seasons might have seemed over the edge, fashion magazines and runways have familiarized consumers with this jewelry and now your fashion conscious customers are demanding the look. So add some impact to your showcases for spring by including the dramatic look of statement necklaces.
Filed under Fashion Jewelry, Pendants
We’re at a time of the year when retailers are ready for some excitement in business. As the Christmas season ended, an arctic blast covered most of the country and a blanket of snow had shoppers staying home. Enough of that! Days are getting longer, nature is turning green, arrival of spring is coming as regular as clock work, and that means prom is coming and retailers will get a huge lift.
How important is prom? Well these figures are a little dated, but if anything, they are going up and not going down. DeBora Rachelle reports that teens spent over 100 billion in 2005 with 4 billion of it going to prom. Prom dresses account for $200 to $300 for 84% of teen girls and accessories for prom ranged from $50 to $200. That’s enough to get fashion retailers excited.
Now for small business! While the big box stores often overwhelm small business, the story changes for prom. Small business zeros in on local needs. They know exactly what prom girls are looking for in their area and the girls know the businesses that are savvy on the latest designs. This is huge for local businesses from florists to accessory stores and formal wear. Prom girl often like the reassurance of an expert when choosing the right dress and accessories to match. The experienced local business that specializes in prom dresses or accessories is that most trusted advisor and they are the ones that get the business.
Everything must be perfect for prom because this is the once in a lifetime celebration for a high school girl. The life long importance of prom pictures will be second only to bridal pictures so getting it right is absolutely necessary.
Prom dresses are all over the board. Prom has no set palette of colors like the pantone fashion color chart provided for fashion each season. Dresses come in nearly any color and often combination of colors. Hemlines and necklines also run the gamut, so matching jewelry is a challenge that takes creativity and good taste.
Begin the selection of prom jewelry with delicate rhinestone necklace sets. This is timeless in prom jewelry. Simple rhinestone sets in V shapes, Y shapes, or rhinestones spaced on wire have the simplicity to appeal to prom girls. Clear rhinestones in silver plated settings are the run away best sellers. Delicate vining sets with small flower blossoms in rhinestone are also excellent and colored rhinestones in these sets often provide highlights to match the gown.
In recent years, many prom girls have shown a preference for dramatic earrings in place of necklace sets. Sometimes the dress dictates this because of ornamentation or the neckline. When the jewelry is only earrings, prom girls often go for dramatic size. Long multiple rows of clear rhinestones are classic enough to always work. Other designs fan out as they drop for greater impact.
Find sparkling earrings on our site under two different categories—crystal jewelry and rhinestone jewelry. Jewelry made with rhinestone chain is under rhinestone jewelry. Rhinestone chain is machine made with continuous chain of rhinestone delivered with the stones already set. This chain is cut by the designers to fabricate the jewelry pieces. The machine was invented in the mid-1940s so all rhinestone jewelry before that is what we classify crystal jewelry today.
Crystal jewelry consists of handset or hand strung crystals. The stones are glued or prong set. Crystal chandeliers are one popular style of crystal earrings that make the kind of dramatic statement prom girls are looking for. Chandeliers have plenty of sparkle with so many dangling crystals that shimmer with every movement, plus colors are available for girls that want to match the color of the gown.
Actually, several crystal earrings offer color as well as variety of design. Sizes range from dramatic to delicate with every imaginable design in posts and dangles. Put together a nice variety of crystal earrings along with rhinestone earrings to satisfy all the personalities that are going to be shopping. You don’t need depth, but variety because you know that prom girls don’t want to see someone else wearing their earrings.
Finally, include some rhinestone and crystal bracelets. Bracelets are certainly in style with plenty of coverage in fashion magazines and on the runways. Bangles and cuffs are best in all widths and the girls can wear several together. Rhinestone bracelets have several widths from single row rhinestone bracelets up to 10 rows with a 1 ¼ inch width. Bangles come in gold or silver plating as well as colors with crystals embedded all the way around. Crystal’s bracelets range from trendy looks with crystals spaced on multiple rows of coated piano wire that teens like to classic Art Deco designs as well as glamour with floral patterns inspired by The Golden Age of Costume Jewelry. Every personality can find something they like in bracelets.
Next blog will continue with prom accessories and some new innovations in prom that might surprise you.
The last blog introduced a fashion jewelry line of superb quality that mainly centered on pendants and earrings—a line that poured oodles of creativity into extraordinary designs that fell into theme or fashion categories. The manufacturer, “Best Brand”, goes through painstaking processes with each piece to produce fashion jewelry destined to be the future collector items in jewelry.
Before we begin coverage of fashion pendants, click on theme pendants, which the last blog covered, and browse through a few pages for a lesson in creative design. One theme pendant can be wonderfully simple while another has extensive detail that engages the imagination. More amazing, nearly every pendant has matching earrings, which you can locate easily by changing the letters “PD” to “FS” before the number and putting the code in the search on the site.
Now for fashion pendants! To me, creating a line of fashion pendants requires even more creativity than theme jewelry. The designer works mainly with shapes, textures, and platings with an occasional addition of shell, gemstones, inlays, or epoxy highlights. Creating a few gorgeous pendants is hard enough, but putting together an entire line with new addition constantly being added—Now that’s a challenge!
Do it right and the pendant added to a choker creates a classic tailored look that is timeless. How stunning this looks with a woman’s business suit or a nice dress for church or work. Even when fashion jewelry becomes lukewarm because of changing trends, the tailored look remains popular.
Glancing through the fashion pendant line will have you wondering—how do they create so many designs? Maybe they don’t sleep at night because there are even more pendant designs in other categories. Gemstone pendants offer some extraordinary pendants using amethyst, carnelian, tiger’s eye, and Unakite. Returning to the fashion pendant category, the variety can’t fail to amaze. Animal print suspended in glass rests in a plated frame for a classy accessory that compliments animal prints or becomes the whole story by adding the animal print jewelry to an ensemble of solid colors.
A glass prism wrapped with an orbit of silver plated wire sends the imagination back to the mid-century moderns jewelry era. Other pendants use metals in different shapes, platings, and textures to please younger shoppers with a variety of geometrics. Inlays contrast metals with Formica and other components that add opaque color.
Epoxy brings a whole new element of color to the pendant line, often providing the appearance of framed gemstones. One especially attractive pendant uses epoxy to create a Zuni Indian inspiration. The pendant ahs a large disk filled with epoxy color in tiny raised bezels, creating an interpretation of the tedious needlepoint stonework of the Zunis.
Still other pendants use filigree and scrollwork in lockets or puffy designs for tailored jewelry that is vintage inspired. This is a look in jewelry that is always dignified and always stylish. The cultures and eras covered in the fashion pendant line boggles the mind.
Certainly not for every retailer, but some fashion businesses find an excellent niche in this line that provides a steady flow of sales. Most pieces have a timeless quality that never goes out of style, providing an inventory of striking fashion jewelry year after year. In addition, the manufacturer never rests. A parade of surprises grabs customers’ attention with the introduction of new designs. If you are uncertain about this pendant and earring line, begin by nibbling at the edges.
First, add some chokers that are a needed basic. Then add some gemstone pendants that have universal appeal. Search for theme pendants that match local interests and add some for special occasions like Mother’s Day. Then let the line grow from there What amazes us is this fashion jewelry line doesn’t make a big splash, but it requires constant reorder because there’s a steady flow of sales occurring below the radar.
Filed under Fashion Jewelry
Posted by admin on Thursday, February 24th, 2011
No matter how early your customers may have started shopping many will still have a couple of gifts yet to buy come Christmas Eve. Others have yet to buy gifts to give on New Year’s, to relatives and friends joining them in dinners and parties to greet 2011. The easier you can make choosing the right holiday gift this late in time, the more your customers will appreciate it! We’ve gathered a number of gift possibilities for you to consider. Pull them together in a special store display that is guaranteed to pull in customers.
TIARAS: Got a little girl on your yet-to-buy for list? You don’t have to settle for just anything! Nothing thrills a little princess more than the sign of royalty that she can wear all year long, from holiday happenings right now through spring dressups and summer garden parties. Pick a small tiara with rhinestones and you can be sure she will be ecstatic! Don’t forget your teenager, here, either. Tiaras are a wonderful gift for proms and dances of all sorts, not to mention birthdays!
PEARLS: The classic gift of the centuries is as popular and trendy right now as ever! Choose a lovely pearl necklace, or opt for pearl earrings or even a pearl bracelet. Either way, you can pick a traditional design or go for some of the more modern styles to fit your recipient. Pearls are an excellent choice for women of all ages, from teenagers through to grandmas. This is a gift that doesn’t require work: You don’t even need to know what size to buy.
HOOP EARRINGS: You might have guessed this one! The popularity of hoop earrings just keeps going on and on. Choose the size you like best, or surround yourself with an entire wardrobe of various hoop styles. Kim Kardashian looks terrific in great big hoop earrings, and loves to be seen in them. So do many celebrities; in fact, hoops might be called the “celebrity earring of the year”.
YOU CAN ADD CELEBRITY STATUS TO YOUR PRODUCT COLLECTION. LOOK HERE FOR SOME GREAT EXAMPLES:
PENDANTS: This is a beautiful jewelry gift that’ll last and last. At the same time, it is incredibly trendy. Pendants can be worn dangling on gold or silver chains or elegantly positioned on cords. You can choose from vintage styles to modern architectural designs, with or without gemstone enhancements. Pop star Britney Spears wears a bold turquoise pendant frequently. It is flattering and fabulous!
SAFARI STYLE BRACELETS: Looking like something right out of Africa, these fascinating bangles pick up on the hot fashion story for spring by bringing a touch of this often mysterious continent into clear focus. There are myriad styles to choose: primitive wooden or metal bangles, bangles printed with wild animal designs and stripes, creative material mix bangles with a handmade appearance. This is a great gift for the fashionista on anybody’s list. The bangles are sophisticated, young, and very IN.
TIES: “Oh, no!” You might exclaim. Not that old bromide. But we aren’t talking about everyday ties here. Choose some adventuresome ties with exciting patterns and themes. The kind of tie that is anything but commonplace, one that will surely bring a smile to your recipient’s lips. A tie that tells a story about golf or football or any of a dozen or one other sports is always a great idea. Or, how about an Americana tie he can wear on national holidays the rest of the year?
BOWS AND BUTTERFLIES: Which is more popular this year? You can entice your customers with both! Just pick out some interesting bow or butterfly brooches and then sit back and relax. You know they are going to sell. Bows have been all over the fashion runways this year, and one more only adds to the story. As for butterflies, designers have chosen a bevy of prints, many of them in charming oriental-inspired gossamer fabrics, to enhance their fashion shows this year. But it is in jewelry that butterflies show off to their greatest three-dimensional advantage.
PET SURPRISE! Well, we can’t forget Fido, can we? And this will remind your customers that they shouldn’t forget him either! There are all sorts of gifts just right for the dogs and kittens in your life, from outfits to keep them warm in winter to squeak toys and new collars and leashes. The amazing thing is that all you have to do is take a toy out of its box and wow! Your pet will immediately know it is for him. How do they do that, anyway?
GIFTS AT THE 11TH HOUR CAN STILL BE WONDERFUL. HERE ARE SOME TO PLEASE AND DELIGHT:
Filed under Fashion Jewelry
Posted by Mary McGarry on Friday, December 31st, 2010
WHAT’S THE NEWEST story on the fashion horizon? Well, it is one Americans are well familiar with, a story that dates back long enough to be a classic, covering a good portion of the country and its history. Think Little House on the Prairie, and you’ve got it!
Of course, the Prairie Look is just one of many trendy stories in fashion right now. But if your taste runs in this direction, you are going to really enjoy the Look, because it can be quite delightful.
The big items here are big brimmed straw hats, little gingham prints, soft leather belts and bags, handmade jewelry, canvas totes, and plenty of feminine ribbons and bows. It is a sweet look, yesteryear with some jazzy upgrading. Who wouldn’t love it?
Coming in for the spring and summer seasons, imagine standing in the wind, feeling the breezes in your hair, and still not having to stop and comb and brush and reposition half of what you have on. Why not? Because this is an extremely nature-compatible look, a green look in extreme, a retro extraordinaire. It is natural. Charming. Hair that moves in the wind. Finger nails that look real. Faces that smile without the tightness of plastic surgery or Botox. Ohhh, can we handle it?
A QUICK WAY to get into the mood of Prairie Girl Natural is to look through some magazines and pick out those outfits and overall looks that would be compatible with a pioneering spirit of the 1800s. Things that could be made at home are a good place to start, but don’t assume they have to be unattractive or even primitive. Many of the hats, dresses, et.al. made by pioneering women were highly sophisticated and refined in their own way.
At the same time, there are plenty of top designers flirting with the Look as well. Gucci has a marvelous new leopard-like print bamboo bag that would work wonders here. It is very rich, very natural, and at the same time very fitting to the overall expression of the Prairie Look. Georg Jensen has a beautiful little gold bracelet, very fragile looking, and perfect for the plains of yesterday!
BIG BRIMMED HATS AND PRETTY CUTCH OR BUCKET BAGS ARE GREAT ADDITIONS FOR A PIONEERING LOOK. CHECK THESE OUT:
Conservative, Not Sexy
THERE ARE SOME THINGS that should be eliminated right out in creating your own Prairie Look. This is a very ladylike story, so rid yourself of low cuts, high cuts, cut-outs, and anything else that is too skin-exposing. Keep skirt lengths longer, which works well with the new story coming in, for longer, below the knee skirt and dress lengths. If something looks sexy, racy, or edgy, don’t go near it!
Choose jewelry judiciously. Don’t go over-board on the number of jewelry pieces you’ll wear at one time. Remember: Most of the prairie ladies didn’t have a lot of money to spend on luxuries, so a simple necklace was something to be cherished by itself. Pearls are always good. So are beads. Rings were not in the highest demand; most women limited their ring wardrobe to a wedding ring. But young girls might like a plain gold or band with a little stone in it.
Color is an important factor in putting together a Prairie Girl fashion collection. Many of the colors from this era were natural: tans, browns, washed whites. Pale blue was a dressup favorite. Black was used frequently. Pale yellow was another big time hue.
Materials play an important role in this story. Think in terms of leathers, cottons, and straws. Hand worked metals are also a highlight for handbag hardware, even certain types of jewelry. Straw totes are hot here, along with brown beads, bright ribbons, and plaid, handknit-looking scarves.
The Prairie Look also crosses over many other stories, so you can turn to them for inspiration in choosing products for this category, too. This Look was made for Naturals of all sorts. It is also not unlike the Hippie Look of the 1960s. Remember all those wonderful long skirts and macramé jewelry pieces? Bring them back!
And hey, the Safari Look has a lot in common with the Prairie Look, too. Just don’t choose things are too sophisticated or British-elite, they would outrank and maybe overwhelm the simplicity that makes the Prairie Look so appealing.
JEWELRY WAS PRIZED OUT ON THE PRAIRIE…KEPT FOR THE RICHEST AND MOST PRIVILEGED. HERE ARE SOME GOOD CHOICES TO PUT YOU IN THAT CATEGORY:
Filed under Fashion Jewelry
Posted by Mary McGarry on Wednesday, November 17th, 2010
“THEM THAT’S GOT SHALL GET”: There’s good economic news at the luxury level, at least, where LVMH Moet Hennessy Louis Vuitton clocked a third quarter sales hike of 23.6 percent to 5.11 Euros. The Vuitton brand alone – which includes such brands as Givenchy, Loewe, and Marc Jacobs — logged double digit growth to 25.8 percent for the quarter. The figures surpassed market expectations and confirm the luxury brand’s rebound ahead of the Christmas shopping season. A firm spokesperson contended that the latest figures also confirmed trends the company has been observing since the beginning of the year. Apparently, the luxury level is recovering handsomely.
GRAY LADY: Don’t give up on the fabulous neutral color gray, thinking it might be too neutral for such a bright color season. Among the color’s biggest backers is the couture house of Christian Dior. Not only is gray the firm’s emblematic color, it is also the hot new color of its latest Lady Dior bag. Ads for the bag, with a shoulder strap and rich gray color, are also being flagged in a gray-themed advertising campaign, about to break next month in fashion publications internationally. Gray! Get with it!
–And while we’re on Dior, can we fail to mention that the company will unveil a John Galliano-designed Dior Christmas tree at Claridge’s this year, while also hosting an event to fete an exhibition of illustrations of Somerset House, called Dior Illustrated. All very classy and haute couture!
START THE SEASON OFF RIGHT WITH COLOR-BRILLIANT ACCESSORIES. HERE ARE SOME TO CONSIDER:
WHOOPS! WILD DESIGNS ON THE RUNWAYS: If you think you’ve seen all the wacky-ness haute couture can offer, think again. This season is a real doozie for some of the nuttiest fashion, ever.
Take one huge black evening dress from Limi Feu for starters. It makes the model (who you just know doesn’t weigh more than 110 pounds, if that) look like a comfortable 350 pounds or more, what with its voluminous, shapeless gatherings. Worn with klutzy flat athletic shoes and hair that appears to have been electrocuted, this is a sight to behold. Eeeks.
Then there is another big bodied straight-lined white something (is it an evening dress?) with sleeveless full feathered top and heavily gathered white brocade skirt that is waaay too long. Where has the figure gone? This one is complements of Giambattista Valle. And how about Yohji Yamamoto’s long black flowing chiffon evening dress that would work marvels for yesterday’s witchy TV series, The Munsters.
And, oh yes, what about John Galliano’s long white chiffon tank dress piled high with vertical stripes of feathers. Feathers. And more feathers. Looking for accessories? Don’t! These designers apparently forgot them.
FREE-FLOWING: Paris put forth a bevy of delightful outfits for Spring, but don’t look too closely or you might see something is missing! We’re talking about the charming see-through chiffon dresses that wafted down the fashion runways to the thrill of everyone.
One bright blue dress had flower buds strewn about it, from Christian Dior. It was shown with a brilliant big orange-red feathered necklace a traditional white dress had a sparkly bodice and was worn with a huge white hat with chiffon tie-wrap, from John Galliano.
For ruffles and see-through action, look to Valentino. One of his models wore a brown and tan chiffon outfit with large bodice ruffles and skinny silver belt. Yves Saint Laurent put an intensely purple-blue chiffon dress in front of the world, worn with shiny gold high-heeled slippers.
Yes, it was all very cool looking, sheer, wispy. But…what was worn under the chiffon? Apparently nothing! Bodies were deftly veiled, but certainly not blocked. Wooo! This was a dream-come-true for every 12 year old boy, much less everyone else in the male category!
BRITISH INVASION: “I’ve been through two recessions and accessories are right for recessions or difficult times when people don’t buy too many clothes,” declared Peter Simon, chairman of the U. K.-based chain Accessorize, which is just now opening two of its first stores in the United States, one at l Union Square West and the other at 329 Bleecker Street, both New York City.
A division of the multi-million dollar Monsoon retail group, Accessorize has written a phenomenally successful history for itself since first opening in Covent Garden 27 year ago, when it only sold scarves and cummerbunds. The operation now has 750 stores with a huge number of products. Accessorize introduces 1,500 new products each season alone!
Statement jewelry is one of the store’s hottest categories. It also sells bridal jewelry, watches, handbags, purses, wallets, shoes, hats, gloves, lingerie and more. Prices are remarkably moderate, such as a statement necklace of diamante and metal for about $32 or a sparkle clutch for $47.
Accessorize markets to an 18- to 35-year old client. Its advertising always features A-list models and celebrities. The firm does unique products for each market it enters, such as a Russian striped clutch when it entered Russia. “We’re doing stars and stripes for America,” Simon said.
BRITISH STORES DON’T HAVE TO MEAN COMPETITION. CHECK OUT THESE ITEMS AND STOCK THEM FOR YOUR CUSTOMERS. GREAT VALUE!
Posted by Mary McGarry on Thursday, November 4th, 2010