Wholesale Fashion Jewelry & Accessories Blog

Ideas for Jewelry & Accessory Businesses

Archive for May, 2014...

Filed under Fashion Marketing
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What can niche markets do for small business in the fashion industry?  First, let’s begin with the challenges these small businesses face.  Entrepreneurs in the fashion industry are a hardy lot of people.  They face what often seem insurmountable challenges and yet always find a way to move forward.  The economy, competition from the majors, and government regulations are only a few of the challenges.  Yet this special group of people overcomes with drive, imagination, and creativity.

Niche Market Report from ColoradoStateUniversity

A report from the Colorado State University that is actually focusing on agriculture provides idea that apply to all businesses including fashion businesses.  It begins with the line, “Niche markets are an attractive opportunity available to small businesses forced to compete against the scale economies that larger competitors are able to achieve.”  That is an academic way of saying niche markets can level the playing field.

 

The report begins with a search for like-minded consumers that become cluster groups.  This is a niche market.  A plan to focus on their wants is filling the need with products for a niche market.

 

Appealing to Consumers with Niche Market Product Line

The report concentrates on the cluster group side of niche markets, but there is a flipside also thatMurano style glass bracelet applies very easily to fashion businesses.  Many entrepreneurs already use it.  That is to draw customers by concentrating on a narrow segment of merchandise.  Reducing this idea to a simple example, let’s think about swap meets or craft shows.  Booth focused on a narrow product line normally draws more customers.  And a gathering of customers usually translates into a crowd of customers that want to see what everybody is interested in.

 

A booth filled with nothing by beautiful blooming orchids can’t miss.   Recently booths with jellyfish in glass draw crowds.  Glass jewelry booths with the artist using a torch to create a new piece have shoppers standing in awe.

 

Niche Markets in Fashion Jewelry and Accessories

What are some niche markets in jewelry and accessories that appeal to shoppers?   There are two ways to capture attention with niche markets.  First, concentrating on one particular item in fashion jewelry or accessories that is in demand creates a niche market, especially if it is unique.  The second method will be covered in the following blog.    Here are a few examples of focusing on narrow product lines.

 

HEMATITE JEWELRY

Have you seen booths full of hematite jewelry at flea markets of swap meets?  Hematite has at leasthematite necklace two drawing cards.  First necklaces use pendants to create themes—different pendants to appeal to everyone from teens to seniors.  Second, many consumers credit hematite jewelry with pain relief since it is an iron derivative.  This is widely believed and the lack of support in medical journals doesn’t change the opinion of many.  Normally markup is good with wholesale hematite jewelry retailing at 3 to 4 times markup.

GEMSTONE JEWELRY

Gemstone jewelry seems to have some magic at outdoor events that draw a crowd.  Semi preciousreconstituted turquoise necklace set jewelry in bracelets, necklaces, and earrings have interesting banding, inclusions, and natural colors.  Stones always have a way to capture interest and they also have lots of stories that can keep shoppers intrigued.  A booth can contain a mix of gemstones or concentrate on one, like turquoise—the most popular semi precious stone.

MUSIC JEWELRY AND ACCESSORIES

The music jewelry and accessory niche puts the shoe on the other foot.  So far we have been talkingmusic brooch about product niches—a narrow line of products like all hematite jewelry.  The music theme uses the idea in the report from ColoradoStateUniversity—providing a want or need to a group of like-minded people—a cluster group.

 

Gift shops in a music theater or near one can capitalize on the music theme.  That sounds like a very small number of shops.  But there is another way to capitalize on this market.  That is to go to the event when they allow vendors.  Every kind of music festival and concert is a potential market.  These people love music and are definitely interested customers.  This niche is important enough tht we have a category dedicated to it on our website.

FLEUR-DE-LIS JEWELRYfleur-de-lis necklace set

Fleur-de-lis jewelry mushroomed in New Orleans after Hurricane Katrina.  Actually, fleur-de-lis jewelry was in our Louisiana tourist line before the Hurricane and didn’t sell very fast.  But what a shock the sudden rise of fleur-de-lis jewelry and accessories was after the Hurricane.

 

Nine years later fleur-de-lis jewelry is still important enough to be a niche market.  The popularity spread throughout the country.  Since Katrina, fleur-de-lis jewelry

 

STRAW HATSwholesale straw hats

Hats can always be a niche market, especially in the summer.  However, focusing on one category of hats creates a stronger market—for example, church hats.

 

For summer events, especially outdoor events, casual hats can be a booth or store that draws.  If you want to narrow the niche even further, think about straw hats.  Straw hats have a range from durable festival hats to boutique quality raffia hats and sewn-and-braid wheat straw hats.

Comments (0) Posted by Michael Gietl on Tuesday, May 27th, 2014

Filed under Casual Hats
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Festivals and Outdoor Events


The other story in hats is casual hats–fashion hats for vacations; straw hats and cowboy hats for festivals and outdoor events; fedoras and caps for a cool summer look.

Widebrims are big story in fashion hats every spring and summer. Changes are minor and the hats have different color choices, but the wide brim summer hat for women is never out of style for long-everything from 4 to 7 inch brims.

Cowboy hats are just as timeless. There are so many looks in western hats-authentic western hats for rodeos and country music halls; rugged straw cowboy hats that have character; cowboy hats for outdoor work and events; cowgirl hats in fashion colors. Styles are just as diverse from cattleman crease to pinch front or gambler shapes. From beaches to festivals, there is a market for cowboy hats.

Then there are the hats for personality-hats that create an image. Especially younger customers like these hats-stingy brim fedoras, apple caps, ivy caps, and specialty ball caps. As we move into summer, it is casual hats that will be the important category in headwear. But right now there is a balance between dress hats and casual. Both are important.

Comments (0) Posted by admin on Saturday, May 17th, 2014

Filed under Dress Hats
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Demand for Women’s Dress Hats Continues


The lineup of events for women’s dress hats doesn’t let up after Easter. Kentucky Derby and Mother’s Day are around the corner. Mother’s Day is the second biggest day for dress hats after Easter. In addition, church conventions are starting up-an event that usually calls for women to wear a white dress hat on a certain day.

This has been a special year for women’s dress hats with manufacturers producing more colors and styles in more materials than in previous years. The addition of satin hats this spring offered wonderful styles in new colors. Sinamays, organzas, satin braid, and propylene hats joined in to give retailers a selection that was certain to take the breath of their customers.

Shop now for these dress hats while there is still adequate selection. More white polypropylene hats will come in for church events, but we have received all we can get this year of the rest of the hats listed. At least for now, we have a nice selection of colors and styles.

Comments (0) Posted by admin on Friday, May 9th, 2014

Filed under Mother's Day Jewelry & Accessories
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Jewelry and Accessories Especially for Mom

Mother’s day is really special. Thing about it, is there any word in the English language as emotionally packed as “Mom”. I like Westerns and whenever I think about this it reminds me of Russell Crowe in 310 to Yuma. A guard insults his Mom and he pushes him down a cliff with the words, “Even bad men love their mamas”.

This is so true and the reason we need to have our showcases ready for shoppers looking for Mother’s Day gifts. Who doesn’t love their Mom? Jewelry that is specific like the pendant shown is really appreciated by Mom. Pendants saying Mom also double as pins. Put Mom in the search on the site and it will bring up jewelry even out of the sports section like cheerleader Mom or baseball Mom.

Classic jewelry like faux pearls or crystal sets are also excellent Mother’s Day gifts. Other idea include brooches, scarves, and dress hats.

Comments (0) Posted by admin on Friday, May 2nd, 2014