The battle for Christmas business is raging. Small business needs an edge and wholesale jewelry and accessories can be their weapon. A recent invitation to a webinar from NetElixar put it well, “With 6 less days between Thanksgiving and Christmas, the 2013 holiday season was expected to be brutally competitive and more difficult than any other.” That is exactly why small business needs an edge—and they can find that edge in wholesale jewelry and accessories.
Too simple to be true? Think about this. Customers are shopping to fill needs. Many gifts require a specific thing. The jewelry of major retailers is generic. Small business gets specific with items that cut straight to the need. Three market areas are practically exclusive ground for small business:
- Wholesale Jewelry–Perceived value
WHOLESALE JEWELRY WITH PERCEIVED VALUE
Wholesale jewelry with perceived value—what are we talking about? Let’s put ourselves in your customers’ shoes. When they give gifts at home, they seldom worry about what a family member might be thinking about their gift. But when they give gifts in an exchange at work, the last thought they want going through the mind of the receiver is, “I saw it at Walmart”. At the same time, your customer can’t spend a fortune on every gift.
Gemstone Jewelry has Perceived Value
This is why small business is important. They specialize. One specialty of many small businesses is gemstone jewelry. The customer sees intrinsic value in gemstone. Yet it is often the same price or less expensive than fashion jewelry.
Take the rose quartz necklace set shown. Rose quartz may be the most popular semi precious stone after turquoise. This necklace set has attractive design. It also has the cold feel characteristic of gemstone and unique interesting inclusions provided by nature. The wholesale price is under $10, as inexpensive as fashion jewelry. And no one can say they saw it at Walmart. Actually they won’t find it anywhere except in a small business location.
Another example is the turquoise bracelet pictured. Turquoise is definitely the most popular gemstone. Even in year like this when turquoise is not in the fashion trends, it enjoys strong demand. Granted, the turquoise in the showcases of retailers is reconstituted, it still has the beauty of gemstone quality turquoise that is $1,500 a pound for raw stone. Giving gemstone jewelry as gifts is perceived as giving something of value.
Gifts Items with Perceived Value
Like gemstone, pewter has perceived value. One exceptional looking gift is pewter sculptured writing pens. They come in a number of designs and themes with clean craftsmanship that uses deep sculpturing. To add to the look of value, each one comes in a black velvet bow with white satin lining. Unusual gift like this are only available from small retailers.
WHOLESALE JEWELRY AND ACCESSORIES IN THEMES
Besides gifts fro family members, Christmas shoppers need a number of other small gifts for teachers, priests and ministers, co-workers, fellow members of clubs or organization, and more. The most thoughtful gift the shopper can give is themes.
Here is a list of categories on our site that have theme jewelry and accessories:
- Theme Pendants
- Theme Earrings
- Polyester Scarves
- Music Jewelry and Accessories
- Sports Jewelry
- Charm Bracelets
Themes show the giver cared enough to go out and find something meaningful. I have only seen selection of theme jewelry and accessories at small business locations.
WHOLESALE JEWELRY BASICS
Wholesale jewelry basics are the items that provide needs. A good example is fashion chains and chokers for pendants. Far more locations sell pendants than sell a choker to put them on. Without chains or chokers, a person can’t wear a pendant. Have you ever seen chokers for pendant in a major retail location? I haven’t. When customers need this basic, the source is small business.
You find a number of other basic needs like this only in small specialty shops. Another example is converters that allow the option of wearing pins as pendants. I doubt whether you ever saws this in Macy’s.
Competition is brutally competitive this Christmas, but small business has exclusives consumers need. This gets these retailers through the Christmas season. Then small fashion businesses come into their prime time—the months following Christmas. These are the months they shine with Mardi Gras, prom. pageants, dance competition, Eater, and endless other events that call for jewelry and accessories.