Archive for September, 2013...
Filed under Uncategorized
The latest shipments of wholesale hats had us busy moving from category to category putting them on line. It was tons of variety with limited depth. Take a glance through this blog and you will see what we mean.
WHOLESALE FLEUR-DE-LIS HATS
A sassy fleur-de-lis cowboy hat arrived with a shiny crystal studded fleur-de-lis on the front and acrylic studs all along the edge of the rolled brim. More stones stud the brown leatherette hatband. Really eye-catching, right?
Do your customers want fleur-de-is hats that are more dress-down? Here’s a new wholesale cap that may suit their tastes. A black ball cap has a large rhinestone fleur-de-lis in the center bordered by frayed fabric. The tip of the bill has worn fabric on each side. It costs more to make a hat look worn out than to make it look spanking new. This is the new market for younger customers. Remember when we threw hats away that looked this worn?
WHOLESALE HATS FOR CHURCH AND HOMECOMING
Wholesale hats for homecoming are filling needs for a market that can’t wait. Most homecomings are in October with some in early November. So shops need dress hats now. Traditionally, women liked homecoming hats with conservative brims like the one shown. However, the last few years larger brims have gained popularity. So almost everything available in church hats works for homecoming hats.
Arrivals in wholesale ladies church hats include new designs and popular styles that need restocking. The hat shown with an asymmetrical brim was a top seller last year and is doing very well again this year. Like most winter dress hats, it is wool felt. While writing this blog, I checked the hat. It looks like it needs restocked again.
WHOLESALE WINTER HATS
New winter hats include this cute apple cap for women. Made of wool felt, the dressy cap will be a cute accessory for the upcoming season.
SPORTS HATS AND CAPS
When the new tiger ball cap shown arrived, we set up a new category under sports jewelry named Sports Accessories. We will add more items over the next week or two. The focus will be school colors and mascots in caps and hats including novelty hats.
Everyone is aware that football is a frenzy during the season. Nearly every high school across the country has a football team. Fans want to show their support. But local retailers have a problem finding merchandise for the limited market. This category will focus on the most popular colors and mascots so retailers can feed the frenzy in their local communities.
NEW WHOLESALE COWBOY HATS
Among new arrivals in wholesale cowboy hats is a shimmering purple cowboy hat that can be worn as is or trimmed for Mardi Gras or school colors. The ladies shapeable cowboy hat shimmers with every movement.
NEW ARRIVALS EVEN INCLUDE WHOLESALE VISORS
Would you expect new arrivals in wholesale visors this time of year? Well remember October is a few days away and that is breast cancer awareness month. The Susan G Komen group was a pioneer in breast cancer awareness, organizing runs and handing out pink visors to participants as early as 1990. With all the walks and runs across the country, breast cancer awareness visors will be in demand.
NEW WHOLESALE FASCINATORS ARRIVE
On the dressy side, new wholesale fascinators arrive for holiday and any other dressy event. Fascinators can also be fun for Halloween or bachelorette parties.
See what we mean about wholesale hats in a wild range of categories. I can’t remember a week when arrivals of wholesale hats had so much variety. But this can be good because there is something for everyone. It makes it easy to find headwear for your customers.
Filed under Rhinestone Jewelry, Uncategorized
Posted by Michael Gietl on Friday, September 27th, 2013
Wholesale rhinestone jewelry gets no time to rest—prom, June brides, now homecoming, and soon holiday. Of course pageant and balls fall in between. But the urgent need now is for homecoming jewelry.
WHOLESALE RHINESTONE JEWELRY FOR HOMECOMING, HOLIDAY, AND PROM
Everyone knows the frenzy of prom girls shopping of jewelry. How many realize that the same high schools plus colleges and universities need homecoming jewelry? Shops draw inventory for both from the same well—wholesale rhinestone jewelry and crystal jewelry.
Don’t think you are too late. Most homecomings are in October and early November. So check high schools and colleges in your area to see if you have time.
Homecoming encompasses many tastes. Some consumers like the vintage look. They often opt for large earrings and bracelets without a necklace. Others prefer traditional rhinestone sets. Still others want rhinestone jewelry that makes a statement—large sets or shoulder dusters with multiple row rhinestone bracelets.
Good news! Everything doesn’t have to sell for homecoming. Holiday follows Homecoming and shortly after holiday is prom. So formal jewelry that does not sell for homecoming will not collect dust.
CRYSTAL & RHINESTONE JEWELRY FOR MANY PERSONALITIES
This line-up of events lets us be experimental. Let’s begin with the hottest thing in crystal and rhinestone jewelry for 2013—iridescent stones. Iridescent rhinestone and crystal jewelry was more than a trend this year. IT WAS A FRENZY!
So iridescent rhinestone necklace sets needs to be in the selection. Let’s begin with simplicity. The simple iridescent rhinestone choker set shown uses memory wire to gently close around the neck. Silver settings and iridescent rhinestones deliver just enough sparkle in a tastefully simple design.
For the modern girl, think about the contemporary design shown. Iridescent and clear rhinestones combine in a mod necklace set that delivers dazzle, but is not overdone. Again, the settings are silver. Silver settings are the most popular in rhinestone jewelry and they maximize the brilliance.
Iridescent bracelets can accompany a necklace set or go with large earrings without a necklace. There are plenty of choices, but the rhinestone bracelet shown is a leading seller. The symmetrical design closes with a fold-over clasp.
When customers prefer no necklace or a dress doesn’t accommodate it, earrings usually do the accessorizing. In this case, the customer generally wants larger earrings. The vintage style crystal earrings shown suits personalities that like the elegance of bygone days.
Match the earrings with a bracelet that also has vintage inspiration. Art Deco gives a 30s look. The bracelet shown looks like a wide bangle, but it actually stretches.
Rhinestone earrings give a more contemporary look. The shoulder dusters pictured come in gold plating. Leading designers show a strong preference for gold plating in their fall lines.
A nice match for these earrings is multi-row stretch rhinestone bracelets. They come in gold or silver plating plus different widths. These rhinestone bracelets have a surprising low wholesale price. These are the kind of items that can improve your profit picture and help pay the bills.
MAKE AN IRRESISTIBLE STATEMENT BY ADDING HOMECOMING HATS
Far more retailers are aware of homecoming jewelry than this next little secret. Really make a statement by adding some wholesale homecoming hats. These hats are an absolute need for homecoming. They are also hard to find. Son if they have to come to you for homecoming hats, you can also sell participants homecoming jewelry.
Today small business has plenty of challenges. Small entrepreneurs are providing most of the businesses in America and half the jobs. Surviving requires we take advantage of opportunities and carefully plan our inventory investment. Homecoming is a market that has opportunity. Unlike prom, many retailers overlook it. That means more opportunity for you. Also the investment in wholesale rhinestone jewelry fills many needs on the horizon—holiday, prom, Mardi Gras balls, bridal, and any other formal occasion that comes up.
Filed under Uncategorized
Posted by Michael Gietl on Thursday, September 26th, 2013
At first thought, even the hint that wholesale breast cancer jewelry has anything to do with saving lives sound preposterous. But before we rush to judgment, let’s take a look at the development of pink ribbon and breast cancer jewelry from the beginning.
RECENT HISTORY OF RIBBON LOOPS WITH SYMBOLIC MEANING
Anyone that remembers the release of Tie a Yellow Ribbon round the Ole Oak Tree is pretty close to the beginning of meaningful ribbons in recent history. It was 1973 and the song quickly went to the top of the charts. The story was about a convict being released and going home on a bus. Not knowing whether his family wanted him back, he sent a letter to tie a yellow ribbon round the ole oak tree if they wanted him to come home. Otherwise he wouldn’t get off the bus. When the bus passed the house the tree was covered with yellow ribbons.
The Hostage Crisis revived the yellow ribbons in 1979 as a message of love and concern for the hostages. It was also a message of American resolve to those that were holding them.
A little more than 10 years later Charlotte Haley took on an enormous task in the dining room of her home—another project built on meaningful ribbons. She started a grass roots effort to get the National Cancer Society to increase funding for a breast cancer cure. She made narrow peach colored ribbons forming a loop. They were mailed out with a message that only 5% of The Cancer Society’s budget went for a breast cancer cure.
BEGINNING OF THE PINK RIBBON FOR BREAST CANCER AWARENESS
Pink entered the picture in late 1990 with the Susan G. Komen Breast Cancer Foundation handing out pink visors for The Run for a Cure in New York City.
In 1991 Alexandra Penney, the editor of Self Magazine ran an edition dedicated to Breast Cancer as a tribute to their founding editor that died from breast cancer in 1988. She followed up with a second edition in 1992 and this time teamed with Evelyn Lauder, a senior vice president of Estee Lauder who was herself a breast cancer survivor. Evelyn agreed to spread awareness nationwide by placing pink ribbons on every Estee Lauder showcase across the country. That year Estee Lauder revved up awareness using their showcases to hand out 1.5 million pink ribbons.
GROWTH OF BREAST CANCER AWARENESS MOVEMENT
A movement of fundraising and awareness was mushrooming. Carol Cone, who is now with Edelman, is a major player in the growth of awareness. She describes her career as spending 30 years “creating public private partnerships for social good”. This turned into a major boon for breast cancer awareness when she brought Avon into the cause. One motivating discovery of her firm was the fact that a majority of consumers will switch brands for one that is dedicated to a worthy cause.
Support for breast cancer awareness expanded to companies and franchises as diverse as KFC and the NFL. These contributions along with all the money raised in fundraisers are critically important for research, treatment, and early discovery procedures.
OBJECTIONS TO COMMERCIAL INVOLVEMENT IN BREAST CANCER AWARENESS
An objection is sometimes raised that commercial involvement in breast cancer awareness is more about profit than about compassion. Charlotte Haley mentioned above certainly felt this way. When Self Magazine wanted to join their efforts with hers, she refused because of commercial involvement.
Barbara Brenner that led the Breast Cancer Action group had plenty of objections to commercial involvement. The New York Times article announcing her death was titled, Barbara Brenner, Breast Cancer Iconoclast, Dies at 61. The article lists many of her objections including an attack on The Susan G. Komen for the Cure group for teaming up with KFC, claiming fried chicken can lead to obesity and cause cancer.
Is this a house divided? In all fairness, Evelyn Lauder of Estee Lauder, responsible for promoting breast cancer awareness nationwide, was herself a victim of breast cancer. And Avon brought on-board by Carol Cone has raised and donated more than 780 million through 2012. It’s a little hard to think it’s all about cold profit when we are talking about moms, wives, sisters, and daughters.
DOES ALL THIS PINK RIBBON ACTIVITY DO ANY GOOD?
The American Cancer Society provides very good statistics to answer this question. The breast cancer awareness movement began in 1990 and a graph on their website shows a declining slope in death rates for every race from then until today. The report states death rate increased by .04% per year from 1970 to 1990. Breast cancer awareness began in 1990 and from then until 2007 the death rate decreased 2.2% per year.
One important reason is awareness and screenings. A chart on their site shows what funding and awareness can do. It divides women in to economic classes and gives the percentage of those that had screening in the last two years. Staggering results show in 1987 those that had screenings among the poor and near poor was around 18%. By 2010, the figures had increased to 49.1% for the poor and 45.3% for the near poor. This is awareness and fundraising at work. Clearly, all the activity is paying off, not counting progress made in research.
BACK TO THE QUESTION—IS WHOLESALE BREAST CANCER JEWELRY SAVING LIVES?
For the most part, wholesale breast cancer jewelry as well as accessories is going to retailers in small business. The women that show up for the walks, runs, and other fundraisers are shopping there. The displays in these small businesses are raising awareness and the customers buying their pink ribbon jewelry and accessories are using fashion to broadcast the message everywhere they go.
Small businesses can’t make the contributions major corporations can, but they account for more than half the businesses in America and the breast cancer awareness jewelry and accessories that women are wearing across America is mainly coming from them. They are a major player in raising awareness and raising awareness is a big part of that dropping death rate reported in the statistics of The American Cancer Society.
PINK RIBBON JEWELRY AND ACCESSORIES NEED TO BE TASTEFUL
Small business demands products with good taste in this sensitive market. Of all the niche markets our company handles, we make the greatest effort in selecting merchandise with class for this market. Pink ribbons, angels, and encouraging phrases deliver this kind of tasteful jewelry and accessories.
Jewelry and accessories also need to be eye-catching. Pink adds that soft feminine color often teamed with the shine of silver plating. Bracelets engraved with encouraging phrases send a positive message. Simplicity of satin and chiffon scarves with patterns of pink ribbons are very feminine.
The soft pink color is perfect for the awareness movement. According to Think before You Pink, it was chosen by Estee Lauder in 1992, near the beginning of the movement.
October is nearly here and events nationwide will be involved in fundraising and awareness. The media will cover these events and add to the impact of awareness. But quietly in the background, small business will be providing jewelry and accessories to the people essential to making it happen. They will make a big impact of their own and of equal importance that will go nearly unnoticed.
Filed under Fashion Jewelry Trends
Posted by Michael Gietl on Tuesday, September 24th, 2013
Summer doldrums took an unusually big bite out of sales in the fashion industry this year. All that came to an end as Labor Day approached, season’s changed, and a frenzy of new excitement gave retailers fresh optimism.
One big part of the changing attitude is the love of something new. And the biggest contributor is fall fashion trends. A look at trends in fashion jewelry shows the newness that entices consumers to spend.
GOLD DOMINATES FALL FASHION JEWELRY TRENDS
Fall jewelry turns to gold as the dominant plating with a conviction that just may make it stick. NOW THIS IS NEW! The dominant plating for the last decade or more is silver plating. Many recent seasons started with push to return to gold, but never got off the ground. To have some idea of the dominance of gold plating this season, visit the slide show of designer fashion jewelry on Style.com. The site shows over 2,000 pieces of fall jewelry by different designers with strong domination of gold plating. This time wholesalers didn’t miss it with there lines also showing a strong presence of gold plated jewelry.
Chain plays a major part in fall fashion trends; especially bold link chain and long swinging chains. Single row and multiple row chains are important with many long single row chain necklaces terminating with pendants.
CRYSTAL JEWELRY CAPTURES A NEW LOOK
Gold plated jewelry for fall is anything but boring. Many designers are delivering a classic look like the Byzantine inspirations of Dolce & Gabbana or the crystal brooches of Emanuel Ungaro.
Something entirely new in crystal jewelry this year, especially this fall, is dramatic crystal necklace sets combing gold plating as well as silver plating in designs that incorporate large stones like the royal jewels we only get to see at televised royal weddings and coronations or in coffee table books. Other breath-taking designs use garden themes with sculptured flowers or added layers of crystal studded butterflies.
Accessories Magazine shows the trend with bracelets, earrings, and necklaces using large clear stones, naming it Estate Update. Gucci’s interpretation called diamante has a necklace of large faceted jet marquis stones worn close to the neck. This entirely new look in crystal jewelry is gorgeous and dramatic without sacrificing tastefulness.
LIVELY COLOR IN FASHION JEWELRY
Take the title off of Pantone’s fashion color report for fall 2013 and you may not realize this is a fall color palette. Vibrant colors have dominated the last four seasons including the winter 2012-2013 season. The palette for this fall is brighter than expected for fall and winter seasons, but still more subdued than last fall with more secondary colors on the fashion color chart for 2013-2014.
Still hues of lime, orange, and fuchsia make the palette and fashion jewelry transmits these colors to accessories for fall apparel. Perhaps there is some zeitgeist in recent palettes. Bright colors are compensating for challenging economic times by raising spirits with vibrant colors.
Some colors surface after the publishing of the palette. Trend Finder in Accessories Magazine forecasts developments weekly for the coming season. During the summer they saw cobalt blue, red, and red and black combinations developing for fall.
SHELL JEWELRY—THE SURPRISING ACCESSORY FOR FALL
Shell jewelry—what an interesting development for fall. Who would expect shell in a line of fall costume jewelry? The way it is used lets shell jewelry cross the line into fall and winter. Capiz shell shades from its natural white color to vibrant hues and then clear resin seals the shell deep inside icy clear shapes that radiate the color with the natural iridescence of the shell. Hard to imagine? Check out the picture or find the look in the showcases of many leading department stores.
Other shell necklaces are dyed to capture rich fall colors while retaining their natural iridescence. The set shown has dyed chips creating a width of about one inch and a trendy 22 inch length.
FILIGREE AND OPENWORK JEWELRY—THE REFINED LADY TREND
Notice the movement in fall trends back towards classic looks. Filigree is certainly one way to capture refined feminism. Plated gold and set with stones, it is very regal. Plated silver and set with pearls, it is the epitome of elegance. Either way it is part of the fall trends in fashion jewelry.
If we almost forgot trapeze earrings and chandeliers, they are back using filigree to capture attention. The trapeze earrings shown use antiqued bronze plating to deliver a vintage aura. Fresh looks include large filigree earrings with cutouts in classic symmetrical designs or floral motifs. There is no risk in stocking filigree jewelry for your shop. It is timeless.
Statement necklaces shed their primitive look this fall, using more pearl, crystals, and polished metals. The more primitive looks of past seasons are put to rest. Perhaps you have seen the set shown strutting the runways in oversize faux pearls in white, ivory, or dyed colors. It is usually worn choker length—definitely high fashion.
Even shell jewelry mentioned above gets into the act of classy statement necklace sets. The set shown has rows of pear shaped drops suing the shell in clear resin process. The color provides the gray neutral in Pantone’s palette they call turbulence. Yes, shell jewelry for fall and winter.
CONSPICUOUSLY MISSING—TURQUOISE JEWELRY
What about turquoise jewelry? It is not mentioned in the trends and the color is not on the palette. Nevertheless, turquoise jewelry is on the websites and in the showcases of nearly every major retailer. Check out the websites of Dillard’s and Macys and you will see turquoise jewelry. There’s a lesson here—salability trumps trends. Professionals in the retail world want merchandise that moves. This is what makes payroll and covers the overhead. Turquoise jewelry has a timeless attraction with customers and it is too important to leave out of the picture.
So trends are helpful and they attract attention by adding newness to a selection of fashion jewelry, but our main consideration in filling the showcases has to be jewelry that consumers find irresistible regardless of how trendy they are. Visit the showcases of leading department stores and you will see this concept in action. Everything in them is appealing.
Posted by Michael Gietl on Friday, September 6th, 2013