STATISTICS SHOW DRAMATIC GROWTH IN HALLOWEEN
Halloween has mushroomed into a massive retail event. Results of The National Retail Federations’ survey are staggering. In 2011, they reported a billion dollar increase in sales from the year before. That was with 68.6% of people surveyed saying they were going to participate in Halloween. In 2012, 71.5% are planning on joining in the celebration. Not only are more people planning on celebrating, but they are also planning on spending more. The average spend per person is increasing from $72.31 last year to $79.82 this year.
So Halloween can be a major boon for retailers and this is the kind of business we don’t want to miss. Is most of the money spent on kids? According to Infographics Archive, adults outpace kids by nearly a quarter billion dollars.
How can a retailer profit from Halloween if they’re not a party shop? Of course, nearly any retail location can offer Halloween jewelry and accessories. But there is an even bigger niche they can cash in on—the Halloween party business. According to Infographics Archive, 34.3% of surveyed people either threw or attended a party last year. THAT IS HUGE! Everyone will certainly want some way to dress up or mask for the occasion and this is a big opportunity that works for nearly every retailer.
TYPES OF MASKS FOR HALLOWEEN PARTIES
Our site breaks masks into categories so businesses can zero in on the type of masks they want more easily. The main categories that work for Halloween parties are feather masks, Venetian masks, and masquerade masks. When the person throwing the party provides the masks, they want a good looking option that is also reasonably priced. Masquerade masks fit this bill better than anything.
Of course, any of the categories of masks mentioned above will work for masquerade parties. But buyers that are outfitting large groups want value. The lowest priced category on our site is masquerade masks. Actually, the number one best selling mask regardless of categories is MM14, which is found under masquerade masks. These are eye masks shaped to the face on a stick that folds down. They have a wide choice of metallic colors with one side overlaid with lace. One reason this is the leading mask is because the attractive look and color selection makes it popular for proms, sweet sixteens, and quinceaneras.
That mask works well for gals, but guys prefer something not so ornate and not on a stick. The most recognized of all masquerade masks is the domino mask and it is a popular choice for guys. This is often referred to as the Lone Ranger mask because that is the style he wore. The name, domino, comes from the French word for priest because they were originally accompanied by a hood and the black and white combination resembled the winter garb of priests.
Also popular for guys are a paper Mache’ eye mask that ties on with ribbons like Venetian masks do. These masks are available in white or painted with a variety of color options. Black along with white are the most popular colors.
The selection of masquerade masks has expanded considerably in recent years with the addition of cat masks, butterfly masks, and eye masks with painted eyelashes or with artistic shapes that are enhanced with sparkling stones. More on masks in the next blog, but right now let’s look at another hot item for Halloween parties—novelty hats.
If there are two things that are going to be top on the list for grown-ups participating in Halloween parties, it has to be masks and novelty hats. These hats are magic. Think about yourself or anyone else that comes across a display of novelty hats. It takes all the will power in the world to keep from trying them on. They have some kind of magical attraction.
Furthermore, nothing is too crazy in novelty hats for those celebrating Halloween. The number one best seller for gals during Halloween is the witch hat. These black hats with a wired brim that stands out straight and a spider dropping from the brim on a string make great decorations for the store as well as hot items to sell. Actually, they sell out well before October and have to be reordered more than once before we get to Halloween.
Novelty hats can be as ferocious as tigers or alligators or as sweet as princess hats. Really crazy designs include pizza hats, hamburgers, and hotdogs. How about a giant chili pepper, a Rasta hat with dreadlocks, or a cow that moos.
More common party hats are pirate hats, crowns, Uncle Sam hats, and military hats. In addition to more than 80 designs listed under Novelty Hats, there are another 18 under Mardi Gras Crazy Hats and more under nearly every category for seasonal items like Christmas.
Masquerade masks and novelty hats—they certain to be important in celebrations as big as Halloween and can be a huge plus for sales in your shop. Next blog will detail all the categories of masks for the season.