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Ideas for Jewelry & Accessory Businesses
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Statement Jewelry

Now, back to the question, how is fashion jewelry doing in 2012?  Sure, the atmosphere is right for fashion jewelry demand.  Dramatic size is the “in” thing.  Statement jewelry of every kind is “the style”, especially statement necklaces.  Only costume jewelry can deliver the look affordably.  Countering a great climate for fashion jewelry is a fragile economy.  So what motivates customers to buy? 


Niche markets boost sales in these accessories.  These markets can be seasonal or special interests.  Combing through our sales statistics, we pinpointed four top niche markets in jewelry for our company.  The results carry some weight because the company has been fine-tuning the product line for the past 27 years.  



 pumpkin pendant

Retailers in the costume business know that Halloween has steadily grown in importance over recent years.  If you have any doubts, look at The National Retail Federation’s statistics on what consumers planned to spend over the last seven years.  The figures grew from slightly over 3 billion to almost 7 billion.  Yet jewelry manufacturers are avoiding this market because it is short and they worry that the large quantities of a run in Halloween jewelry won’t sell through completely in a fragile economy.   


So this niche market has an added advantage—limited competition.  This is great for retailers with a source for Halloween jewelry—especially classy designs.  “Best” is a manufacturer that delivers seasonal jewelry with a lot of class.  As a leader in fashion jewelry, they have a reputation for not cutting corners. 


“Best” uses two processes–casting and stamping.  The stampings have three dimensional shape with sealed backs that are usually silver plated and highly polished.  This jewelry looks identical to sterling silver, but carries a much lower price.  Some pieces have enameling with detailed Halloween color that really sets off the jewelry. 


This it real quality, but some of your customers may want inexpensive Halloween jewelry in resins.  This is cute stuff at impulse sale prices.  Draw attention to your Halloween jewelry with accessories like Halloween scarves or ties.




Christmas jewelry is an even more important niche market than Halloween because it is a longer season.   Manufacturers are avoiding this season also for the same reason.  So if you have the inventory, you have a niche market that can really pay off. 

 Christmas bracelet

“Best” also does a quality Christmas line that includes earrings, pin/pendant combinations, and bracelets.  This is the Cadillac of Christmas jewelry with the same quality we detailed in Halloween.  Bracelets even include glass lampwork beads that are something you can be proud to show in your holiday line. 


Christmas pin

Christmas has also a wider selection of classy pins and earrings in resins and enameled metals.  Nostalgic looks are especially appealing here—the stuff you find on classic Christmas cards.  This niche market gives small retailers a big advantage over competition–even over the majors, because nice jewelry for this season will be in short supply this year. 




A growing number of women are showing compassion for their neighbor by getting involved in drives, marathons, and events to find a cure for breast cancer.  This disease can strike the loved ones in our own family just as easily as the families of strangers.  The pink ribbon is the symbol for breast cancer awareness and October is the month dedicated to raising awareness and raising funds for a cure. 

 breast cancer awareness bracelet

With attention growing for breast cancer awareness, pink ribbon jewelry has increased in demand beyond the expectations of most retailers.  For us this has become an important niche market.  Rings, necklaces, bracelets, and earrings with pink ribbons get immediate recognition as jewelry that shows concern.   


Since the market is small, this niche has less competition than markets with a wider reach.  Actually, that is what niche markets—appeal to a narrow segment of buyers.  October is the month for retailers that want to enter this area because that is the month of the greatest activity.  If there are walkathons and other scheduled events in your area for breast cancer awareness, this could be a theme that will be meaningful to your customers.  Most likely, you will have little competition and probably none from major retailers. 




Our company enjoys a major niche market for local business because we are in New Orleans.  The French founded the City in 1718 and the fleur-de-lis became our City’s symbol.  The symbol has a long and gallant history that includes being on the banner of St. Joan of Arc and the symbol of French royalty.  During the French Revolution, the fleur-de-lis was removed from the French flag, symbolically severing relations with past royalty


But it still remained the proud symbol of New Orleans.  It remained on the flag of Acadiana in South Louisiana, and as a symbol of other places included in the Louisiana Purchase like St. Louis.

 fleur-de-lis jewelry

After Hurricane Katrina, the fleur-de-lis became immensely popular as a symbol of hope and rebuilding.  The popularity remains today and everything with a fleur-de-lis theme seems to sell.   


Is there a local theme in your area that can be an important niche market?  Think about it.  If one doesn’t exist, apply your imagination to local interests and maybe yu will be the one to begin some local pride that can also benefit your business. 


Why are Local Themes and Sports Grouped Together?


These two niche markets are lumped together because one of the strongest local interests from coast to coast is hometown high school football.  This is a niche market that takes creativity because no manufacturer can produce small runs of jewelry to satisfy the countless local themes in our nation.  So retailers create their own local line of jewelry using mascots, school colors, and sports theme jewelry. 

 school color bracelets

There is a good chance you will find your school colors on our site in the glass bracelet, CB603.  The toggle bracelets consist of 10mm glass beads in several color combinations.  They were designed for exactly the purpose we are talking about–to help match local school colors.  Searching through charms may turn up a charm to add and make the bracelets even more specific to your school. 

 school color choker

Want to do something in necklaces for local schools?  Choose a choker like CK112 that will pass through a 4mm opening of a bead.  Then choose loose beads with 4mm openings on the site.  These specially made beads have a larger opening that will slide on some chains and chokers.  Space the beads with silver plated filigree beads like the picture shows.  A mascot pendant can be included in the center.  Put your mascot in the search on the site and see if any matching pendants come up. Most retailers price the components individually and group them together.  This lets customers be creative and lets them build their own look depending on what they want to spend. 

 sports jewelry

If this involves more than you have time for, simply group some school color jewelry together with bracelets, earrings, and pendants in a football theme.  Also, for collegiate, there are categories for LSU and Alabama licensed jewelry on the site.   


Football is a passion in most areas so give your business a boost by appealing to the locals.

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