Wholesale Fashion Jewelry & Accessories Blog

Ideas for Jewelry & Accessory Businesses
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Read economic trends and you get depressed.  Read business marketing trends and you get confused.  Social media, going mobile, branding, user-generated content—what if your customer doesn’t even use that stuff?  What if your customer is over 50?   


Been to a swap meet or flea market lately?  Especially those once a month or once every six month kind that draw tons of shoppers.  Those people are out their combing through merchandise, touching it, and enjoying the dust and heat.  This is old school. 

 Smallbiztrends.com recently ran a series of articles under the title, Small Businesses Go Old SchoolIt’s back to the good old days.  Old fashioned sales ideas, old fashioned products, and conversations instead of sales pitches. 


One article in the group said a mouth full—“Attitude is Everything”.  Apparently the full article is no longer on line, but it came from MyCentralJersey.com and began, “Forget gloomy economic predictions and depressing statistics.  Small business success goes back to a very simple concept.  Attitude is everything.  A positive attitude and persistence will lead to success.” 

 Already we feel better.  Already we are beginning to have creative ideas run through our head.  Here’s a few to help prime the pump.  Let’s go back to that swap meet scene.  Ever notice how shoppers draw more shoppers.  Pretty soon they are so deep they can’t get close enough to see what is on your table. 



So the product needed has to galvanize attention.  It has to hold the customers attention so they stick to your booth like glue.  A gang of shoppers around your merchandise is better that a big flashing sign.  What kind of products do that?  Products that stir memories, pull at the heart strings, or entertain. 

 Here’s a few ideas.  Pets are loveable and always draw a crowd. Some are easy to transport like hermit crabs.  If that’s not your cup of tea, what about little action toys or novelties that are cute and entertaining.  You have seen those small cartoon-like characters that wind up and move around, flip, walk, and who knows what else.  They engross everyone around. 

 What about nostalgia?  What about an eighties booth with jewelry and articles from the eighties. Items for this era are easier to find than decades farther back like the sixties.  It also expands your customer base because a greater percentage of the population can say—Oh, I had one of those.


If you are going with new merchandise, you have to make a statement. You need a booth full of items in one theme.   And you want it to have the stickiness that engrosses customers so they have to stay awhile.  Even the ones that don’t buy will help your business because, like we said, a crowd draws a bigger crowd.     


If your choice is new merchandise, think about gemstone jewelry–jewelry made with all those semi precious stones that are so unique.  Customers feel this jewelry is worth something.  They know tiger’s eye, rose quartz, and amethyst and equate these stones with value. 


In gemstones you get designs, colors, inclusions, banding—everything you can imagine to build interest and tell a story.  Let them touch it.  It feels cold because it is real.  Try to scratch it, most semi precious stones are harder than steel.  It doesn’t take long to learn the semi precious stones and once you do, you can tell stories all day.   


Another great crowd builder is Best Brand’s line of pendants, earrings, and chokers.  Why?  Because of impeccable quality and endless designs and themes.  Imagine all those shiny pendants with themes from ballerinas, soccer moms, and yorkies to barrel racing, dolphins, and zebras.  Each one stamped with amazing detail in raised dimensions.


Every piece is unique and something is going to pull your customers’ heart strings.  Want matching earrings?  Most pendants have them.  And the line has over fifty different chokers so customers can put their own combinations together and change up the look. This gives the customer a chance to be creative and get involved. 


It’s not just themes holding the crowd, it’s also quality the eye can see.  This is the Cadillac of fashion jewelry.  Some items are castings, but most are stamped and molds for stamping are far more expensive than ones for casting. 


That’s only part of the story.  This company starts with a thin sheet of steel and stamps the design so the pendant and earrings have a raised three-dimensional look.  Then stamping cuts a thin sheet of steel to fit the back perfectly and seal it.  Next, the jewelry is plated and polished.  The height of quality craftsmanship plus detail that is unbelievable galvanizes the shoppers.    


A customers may start by just admiring the imaginative designs of this line, but then a theme will strike them as something they love or would be meaningful to someone they care about.  “How much is this one?” and the rest is history. 



These are only a few ideas to spark your own creativity.  It’s your own ideas that will put together the winning formula.  It is your drive and attitude that will not accept setbacks.  Remember where we started, “Attitude is everything”.

Comments (0) Posted by admin on Saturday, July 14th, 2012

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