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Ideas for Jewelry & Accessory Businesses
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Remember those commercials—where’s the beef?  Well we’re into summer, the peak time of the year for vivid color in fashion jewelry and where’s the color?  It seems manufacturers are shying away from producing color because they feel summer color must sell in the short season and they want to avoid any chance of  loss in the current economic uncertainty. 


Color is there and your customers will love it.  It just takes more work to find fashion jewelry in vibrant color and summer themes.  Actually, the summer color palette is loaded with vibrant brights and one of the major themes this summer is garden and flower themes


clam shell necklace

Does any fashion jewelry say summer like shell jewelry?  Shell not only is very summery, but it is also very colorful.  It can be anything from clam shell necklaces kids and teens like to designer shell necklaces that are the utmost in boutique jewelry.    



high fashion shell jewelry

Stylish designs in shell jewelry are a big cut above beachy.  Some like the set shown, have shells cut to create floral themes or other exotic designs.  Others use dyed shell in natural shapes or present polished shell in a natural state strung with satin cord that picks up the color.  Regardless, the days of shell jewelry being cheap beach shop trinkets are long over as this medium becomes into boutiques as exclusive high fashion jewelry. 




mutlicolor shell jewelry

Want bright multicolor necklaces?  Shell is the place to look.  Yes, it can be high fashion, but shell jewelry can also be fun and casual with dyed colors delivering vibrant hues.  Just take a look at the disk set shown.  Where can you find these brights today other than in shell?



shell bracelets

Bracelets and earrings can also add color with the beautiful natural iridescence of shell.  These dyed trochus shell bracelets offer the vibrant brights found on Pantone’s fashion palette for this summer.  These stunning bracelets not only deliver vibrant hues with nature’s mesmerizing iridescence, but also look at how affordable they are.



Gemstone jewelry is another category that is loaded with color.  Semi precious jewelry has played a dominating role in fashion for nearly ten years.  Some may think the trend is over, but let’s look again. 


Gemstone jewelry has an intrinsic value that consumers perceive.  Most semi precious stones have a feel that is cooler than room temperature when you touch them.  The banding and inclusions in gemstone is unique in every piece.  Also while consumers are familiar with the most common gemstones, there countless ones they may have never seen before.  All of this keeps interest alive in this timeless jewelry that is appearing every new season in the showcases of high-end department stores and boutiques. 

 Amazonite gemstone jewelry

But the color is what makes gemstone jewelry so important this summer.  Semi precious jewelry provides every color included in Pantone’s fashion palette for summer 2012.  Some are easy.  The aqua hue they call cockatoo finds a match with Amazonite.  The necklace set shown does a superb job of bringing the color to an outfit. 



Also, agates and jaspers can easily match the neutrals like starfish and driftwood on the palette.  The color driftwood that lies somewhere between beige and gray has matches in gemstone fashion jewelry, bracelets, and necklaces.  Starfish, which is a bronzy beige, finds countess matches in the same categories. 




rose quartz necklace

Rose quartz is a perfect fit for sweet lilac on the palette.  The soft pink color of this semi precious stone is always a favorite for gemstone jewelry regardless of the palette. 




amethyst necklace

Amethyst is a match for bellflower.  Who would have ever thought that amethyst would be as inexpensive as it is today?  The gemstone once reserved for royalty became affordable for everyone thanks to a big find in Brazil.  The semi precious stone is not only a color match; it is gorgeous and is certain to attract the attention of your customers.  


Sodalite is easy.  The name itself is a gemstone.  But what about the colors that aren’t easy?  The three brights of the summer palette—tangerine, vibrant yellow, and bright fuchsia– seem to lack gemstone matches.   



fiber optic bracelet

Sometimes human ingenuity alters the colors of semi precious stones or creates a synthetic that gets classified with natural gemstones.   Recently cateye finds itself often included with gemstone even though it is fiber optic glass.  The moving eye effect, called chatoyance, puts it in the same category with semi precious stones that have the same quality—tiger’s eye and chrysberyl. This fiber optic jewelry comes in a rainbow of colors.  One of them is tangerine, a color on the palette.  Fiber optics also provide other colors for the summer including a rich hue of sodalite that is a gemstone itself that we mentioned above. 

 dyed crystal quartz bracelets

The vibrant yellow of solar power finds a match with dyed crystal quartz bracelets.  The crystal quartz is originally icy clear and is too hard to accept dye.  A process of heating the crystal to a high degree and then dousing them in cold water causes hair line fractures that accept the dye which reflects through the icy clear stone, creating color.  The image shown includes five colors on the summer palette including the vibrant yellow. 

 coral bracelets

The inclusion of coral with semi precious jewelry is universal.  Because it is a marine animal rather than rock or mineral, it does not have the characteristic cool feel of other gemstones.  Most coral is not originally the gorgeous pink or Mediterranean red that people love, so it is dyed to get the color.  A vibrant rich fuchsia shade can make a wonderful match for the cabaret fashion color for summer.  The bracelet shown comes close to matching the color. 


Fashion jewelry with color is in short supply this summer, but you can still captivate your customers’ attention with an exciting splash of color derived completely from nature with shell and gemstone.

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