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Ideas for Jewelry & Accessory Businesses
Filed under Brooches, Christmas Jewelry, Crystal Jewelry, Earrings, Fashion Accessories, Fashion Jewelry, Necklace Sets, Rhinestone Jewelry, Seasonal Jewelry
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CONSUMERS TRUST SMALL BUSINESS FOR HOLIDAY & FORMAL JEWELRY

 

Did you notice the emphasis this year on supporting small business in Christmas shopping?  Conventional wisdom says this is smart because small business is the backbone of the American economy.  But how much does putting out the message help the Christmas season for small fashion businesses, especially when they are always competing with big box companies? 

A far more effective way to draw consumers to small business is offering the fashion accessories that shoppers trust small retailers for far more than they trust the majors. We discovered 12 categories that do just that and covered the first nine in the last two blogs.  Now let’s look at the last three, which are in the holiday or the formal jewelry and accessories area. 

10) HOLIDAY JEWELRY—RHINESTONE SETS

 

 Restaurants, clubs, and ballrooms offer special dining and entertainment every New Year’s Eve.  This gives couples the opportunity to dress up and enjoy a romantic evening out.  Women go shopping for the knockout apparel that will turn heads that night and plenty of retailers will be competing for the sales.  But accessorizing the dresses is left mainly to small business because they have the abundant options to make the perfect match for the outfit. 

Rhinestone necklace sets will be high on the shopping list for these consumers.  Nothing seems more traditional than rhinestone for New Year’s Eve, but most major retailers have a very limited selection.   It’s small business that has showcases of options because they specialize in the glitzy look all year.  Yes, when New Year’s Eve is gone for another year, small business will have the glamorous jewelry for proms, bridal, pageant, and balls while the majors are changing their showcases to a casual look.

Small retailers offer the traditional looks that many women are comfortable with as well as the edgy designs that are rising in fashion.  This season look for the glamorous looks in rhinestone that you would expect in the diamond jewels of royalty.  Designs fit for a queen, grace the neck with lavish crystals surrounded by smaller rhinestones. This tasteful extravagance is the ballroom look for this New Years Eve. 

 

When we think of rhinestone jewelry, sets crafted from rhinestone chain come to mind.  This look actually never existed before World War II because the machine to produce the rhinestone chain hadn’t been invented yet.  Before that, rhinestone jewelry was limited to handset stones that we call crystal jewelry today.  And these crystal sets are back in a big way because of the fashion trend of statement necklaces.  This has carried over into formal jewelry and crystal necklace sets deliver with larger stones and bold statements. 

 

With bracelets so big in trends, we can’t overlook crystal bracelets that add a glamorous accessory to the wrist.  Crystals again provide bold, sparkling designs that will stand out for holiday wear—everything from bracelets inspired by Art Deco to the gorgeous look of The Golden Age of Costume Jewelry.  This really adds excitement to a New Year’s Eve ensemble and where do you find it—at the small retailer locations that not only have the wide selection, but provide personal service in putting together the perfect look. 

11) GLITZY EARRINGS FOR THE HOLIDAYS

 

 Not every holiday dress is going to accommodate a necklace set and this is where earrings really step up to add the glamour.  Options abound in glitzy earrings.  Remember the chandeliers from a few years ago?  Well they never went away.  New designs deliver all the sparkle a girl could want with crystals and motion glimmering with every move.

If shoppers prefer something more traditional, the small retailers specializing in formal jewelry will have a host of rhinestone earrings from conservative size to shoulder duster length.  Cascades, buttons, hoops, linear earrings, colored rhinestones—where else can you find this selection?  And where else can shoppers get personal service that will have you leaving satisfied with accessories that really set off an outfit. 

 

Don’t overlook crystal earrings.  Small businesses have plenty of options for every hair do and outfit.  Crystal earrings can have the very feminine look of filigree settings as well as dramatic buttons, bold drops, or the elegance of glimmering crystals in silver plating with black epoxy contrast—so stunning for New Year’s Eve.  To find all these options, shoppers must visit small retailers with a focus on formal jewelry because the big box stores seldom have the variety or the personal service.    

12) BROOCHES

 

 If we think back a few years, it seems like there was a new trendy fashion item every Christmas.  In 2004 it was initials on accessories, in 2005 sequin handbags, and in 2006 crystal brooches.  That year the showcases of department stores sparkled with brooches.  Each item faded away except the crystal brooches that seem to be here to stay. 

But even crystal brooches faded away in the department store showcases while demand continued.  The gorgeous designs draw a lot of inspiration from the first half of the twentieth century—Art Nuevo, Art Deco, and designs from The Golden Age of Costume Jewelry.  Brooches make wonderful Christmas gifts for Mom, for office gift exchanges, and for other special occasions like bridesmaid gifts.  But the only reliable supplier is small businesses specializing in glitzy and formal jewelry. 

 

 Demand is high.  According to Google, there are 450,000 searches for per month for brooches and another 673,000 searches for brooch.  That means customers are looking for brooches and this is a wonderful opportunity for small business. 

A high number of major businesses started as small businesses.  Popeye’s Fried Chicken began with one chicken house in Arabi, La.  Ugg boots took hold in the US when the Australian, Brian Smith, sold them to surfers in California.  This is a small sampling of the importance of small business to the US economy.   In addition to being the incubator for larger businesses, small business hires nearly half the US workers and is the engine for employment with 65% of new hires. 

So survival of small business is important.  Retailers can zero in on areas of fashion where consumers trust them more than they trust the big box companies and consumers need to keep small business in mind when shopping.

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