Normally everyone thinks about casual jewelry and accessories as we reach Memorial Day and summer vacation season begins. Well, something else happens that is very formal—June weddings. And today as wedding costs are escalating through the roof, not every wedding couple can afford it. This is your opportunity to help out while generating some sales.
Accessories most important to the bride are tiaras, wedding day jewelry, formal gloves, and evening bags. You can provide all these accessories at affordable prices. The first step is to group bridal accessories together in your shop to tell a story.
Wedding day jewelry is most important, so let’s start there. Flipping through a bridal magazine let’s us see the latest in bridal jewelry trends. The June issue of Brides begins with four pages showing long earrings with no necklace. Going further reveals the influence of trends in fashion jewelry on wedding day jewelry—multiple bracelets, statement necklaces, and multiple strand necklaces. Great stuff for the fashion conscious, but not the wedding day jewelry most brides choose.
No, the jewelry brides prefer is elegant, classy, and usually delicate. Rhinestone has an edge over faux pearl in bridal jewelry and sets with a combination of both are very popular. Clear rhinestones in silver plated settings are the winner for the walk down the aisle. Delicate sets with simplicity offer an elegance that never goes out of style so the review of wedding pictures twenty years from now reveals jewelry that is still appropriate looking.
Every bit as popular as rhinestone necklace sets is combinations of faux pearl and rhinestone. These sets are also simple and delicate. Again clear rhinestones in silver plated settings with white faux pearl are the most popular choice. Sets with simple cascades or a fringe of pearls offer the utmost in elegance.
Faux pearls alone also make wonderful wedding day jewelry, especially with chokers. This look can be more dramatic without sacrificing elegance. Something about pearls always spells out elegance. Very tailored looks with rows of faux pearl close to the neck give the dramatic look in a very graceful way. For ivory dresses off-white pearls in gold plated settings offer an alternative.
When the dress does not accommodate a necklace, earrings making the jewelry statement for the special day and bridal earrings when worn without a necklace usually are long and often dramatic. Cascades, linear drops, and hoops provide bridal earrings that make a statement.
In addition to rhinestone, brides can choose crystal earrings that make a statement as they deliver sparkle. The difference is rhinestone comes out a machine as chain with stones already set. Designers cut the chain and arrange designs that often have a flow of movement. Crystal earrings use individual stones that are handset. Both are fabulous as bridal earrings.
Most brides opt for the traditional look of one bracelet that is most often rhinestone in silver plated settings or faux pearl. Multiple bracelets are very trendy and popular in fashion, but when it comes to the wedding day, brides usually avoid edgy looks and go for traditional elegance. Rhinestone bracelets come in several widths determined by the number of rows of rhinestone. They not only accessorize the wrist of the bride, but also make wonderful bridesmaid gifts.
Speaking of bridesmaids, let’s not leave them out when choosing jewelry. Often color is important here—color to match bridesmaid dresses. Rhinestone jewelry often picks up color with highlight stones to match gowns. Crystal jewelry offers even more color options in both necklace sets and earrings. Best of all, bridesmaid’s jewelry is almost always multiple sales.
Color highlights are also available in rhinestone bracelets. Bridesmaid jewelry may be the most neglected area of wedding accessories so appreciation really goes out for the retailers that serve their clientele in this area. Following soon is Part II that will cover tiaras, formal gloves, and evening bags.