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 “NOTHING IS NEW IN FASHION,” says Vera Wang, “It’s a matter of how you reinterpret it.”  She contends that there are just so many ways a garment can be sewn to be functional and flattering.  “The challenge is for the designers to twist it and make it their own,” she says. They can also use additional items like jewelry and other accessories to give an outfit an updated, high fashion newness.

Vera Wang should know!  The high fashion designer has a long history of remarkable successes in the fashion industry, from a job as Editor at Vogue to a stint as a designer for Ralph Lauren before she set out on her own some 20 years ago.  In that length of time, she’s learned a great deal about fashion, some of which she shares with others in a recent interview with the Associated Press.

 

The interview tells a lot about Vera Wang, too, not the least of which is her charming humility.  Rather than take bows for her award-winning design years, she says “Luck helps.  It’s better to be lucky than smart,” she asserts. “Sometimes the big break comes from something beyond your control.” 

 

                                          From Obscurity to Fame

WANG POINTS TO THE AMAZING, young Jasan Wu, who designed Mrs. Obama’s Inaugural dress and then was “lucky” enough to be put on the First Lady’s Hot Designer list, getting numerous additional commissions since then.  Wang sees Wu as a great designer more than worthy of all the hype and kudos but…do you remember when his name was announced as designer of Mrs. Obama’s gown?  Nobody had ever heard of him before!  

Fashion is expressive, Wang points out.  She advises using accessories to change an outfit depending on your mood.  “But,” she says, “Keep the core pieces classic.  Change proportions; wear fine jewelry with T-shirts or a chunky necklace with a gown.  But then keep those pieces and wear them in new way next year.”

   —­­This is terrific advice, especially for fashion accessory retailers.  It gives them the opportunity to show customers how and when to use accessory pieces, making their purchase that much more desirable. 
CHOOSING DIFFERENT STYLES IN NECKLACES AND BRACELETS CAN RADICALLY CHANGE THE LOOK OF THE SAME BASIC OUTFIT.   HERE ARE SOME EXAMPLES:

 

 

                                                True Fashion

WANG ALSO FEELS that everyone deserves true fashion at any price. Nowhere is this more significant than with accessories.  “No matter how much something costs – high or low – it’s an investment on the part of the shopper, and she should be getting something that looks good.” 

   —Jewelry gets high marks in this category!  What other product gives so much for so little, as well-made fashion jewelry?  Often you cannot tell the difference between a costume jewelry necklace that sells for $10 to $20, and a fine jewelry necklace, selling for thousands.  Now, that’s real value, and true fashion at its best!

WANG ALSO TALKS ABOUT “creating an attitude.”  She notes that the accessories you wear will change the feeling you have, and that will change the entire look and feel of an outfit.  “You aren’t wearing the same persona in ballet flats as heels, and clunky Uggs create a different aura altogether,” she says.  

Likewise, Wang has an interesting take on whom she designs for, and why.  She notes that she has spent her entire career styling, dressing, and designing only for women. 

“But never,” she asserts, “underestimate the client.”  In fact, Wang goes on, it doesn’t even matter what men will think.  “If a woman feels pretty and sexy, she is pretty and sexy.”  Wow!

YOU CAN HELP YOUR CUSTOMERS LOOK AND FEEL BEAUTIFUL, SEXY, EVEN YOUNG, WITH THE RIGHT FASHION CHOICES.  TRY THESE ITEMS:

 

Comments (0) Posted by Mary McGarry on Tuesday, November 9th, 2010


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