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THE 70s: WHAT A DECADE!  The Beetles were in high form, psychedelics were rampant, aging hippies still sang about going to San Francisco, artist Andy Warhol was reaching for the sky and behaving outrageously on the streets of New York.  Remnants of Jack Kerouac still enlivened cross-country tripping, while the Age of Aquarius dawned on the horizon. The radical, transformational 60s were over, and the more conservative (albeit cocaine laden) 80s were yet to begin.  Marriage was slowly coming back into fashion.  And fashion itself was taking on new, no longer 2nd Avenue sloppiness.

BELL BOTTOMS HIT the runways like dynamite. Discos were hot! Denim took on more refined lines and finishes. Big brown leather belts brought echoes of the West, East to civilized meccas.  Indian Yoga gave way to Asian Buddhism. Long peasant dresses eased their way out, while tailored outfits edged their way in.  A more serious generation was growing up in America. 

Money was no longer eschewed, and many from the “Drop Out” cast actually considered going back to work, even on Wall Street.
 
 

 

                                      Bob Dylan, Super-Star

Still, it was a different generation coming on stream. Hard rock was its sound and fury. Bob Dylan entranced intellectuals and even managed to turn on a few buzz-brains. The “ME” generation was here, bringing with it a whole new manner of change and challenge. Hot pants rocked office environments. Big hair got smaller, teased up Afros, however, were super-chic.

The desktop computer entered the workforce. And the Vietnam War finally came to an end, but only after tearing apart the nation and the generations. 

Are we going back there now?  Well, you might say fashion is on a major retrospective journey, highlighting the look and feel, sound and cache of the 70s. It could be a lot of fun, if you don’t look too closely or get too much into its vibes. 

JUST LIKE THE 70S, SKINNY BANGLE BRACELETS ARE SUPER HOT RIGHT NOW!  LOOK HERE FOR SOME GREAT EXAMPLES:

 

 

                                                                 A Breed Apart

SHORTIE SHORTS ARE ALL the rage for fall and winter, right here in the 2010-11s!  When they’re made out of denim they are even bigger.  Bell bottoms – like the cotton and spandex denim from Rich & Skinny – give an updated look to the 70s style.  Skinny belts work well here, too – like one from Motif 56, this one is woven and in natural leather. Platform shoes are back.  Well, did we have to tell you?  Stock up on several pair with super high heels (much higher, we admit, than anything the 70s ever saw).

And, oh!  The 70s damsels were a breed apart.  The California Girl look was super-popular.  Ladies were foxy, racy, turned-on.  Print dresses were their favorite choices in clothing. Their colors tended to be bright and unsophisticated.  Floppy hats gave these gals a look apart.   So did western hats, when they turned California-dreaming for the day.

Pantsuits reached a sky-high point of popularity in the 70s, especially those with very tight legs.  Cowboy hats were big, but floppy hats were even bigger.  Cats eye glasses were important in the 70s decade, just as they are today.

YOU CAN GIVE YOUR WARDROBE A QUICK 70S INFUSION WITH THESE GREAT PRODUCTS:

 

  • Large tubular hoop earrings.  They never go out of style.
Comments (0) Posted by Mary McGarry on Tuesday, October 26th, 2010


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