PRICING. IT SEEMS that’s the main focus of attention in the fashion world these days, foremost in the minds of suppliers, wholesalers, retailers, designers and consumers. How much does it cost? How are costs rising? Will we have to raise our prices? Will higher price tags turn off the hesitant consumer altogether? With an uncertain economy and reports of a tough first quarter 2011, worries are mounting.
NOT ALL CONSUMERS ARE looking for lower price tags, however. At the luxury level, things are moving upscale and expectations are they will continue on in that direction. In the months ahead, “the entry level for luxury will rise,” declared Adam Bernhard, CEO of Los Angeles-based Web site HauteLook.com. As he sees it, the market will also start to see a “push down at the lower end,” adding that there will be more diffusion lines from designers.
At the recent fashion markets, there was a decided move toward limiting the number of brands carried by individual retailers, with major emphasis on brands that sell well. Retailers also expressed an unusually strong interest in all things new. Almost all said they were shopping for items that had a freshness to them.
80s & 90s Trends
ACCORDING TO A MAJOR industry publication, the firm “Moxsie tends to pick up on trends before they percolate through the retail universe” and it is now detecting “a wave of interest in the late Eighties and early Nineties.” The firm points out that movies from those decades, such as “Clueless” and Desperately Seeking Susan,” affect lifestyles, underwriting the fashion direction toward military styles, such as army boots and army colors, like tan and olive.
Dresses keep getting more and more popular. Florals are presently the really hot dress looks. Cargo pants are very important. Skinny jeans are still the number one favorite style across the board, but there is some reported interest in flair denim styles for the cooler months.
YOU CAN GET AN EARLY START ON THE NEWEST TRENDS BY ZEROING IN ON SOME GREAT PRODUCTS SEEN HERE:
- Scarves in shades of purple are classy, trendy.
- Faux pearl & bow brooch. Distinctive!
Clean, Classy Aesthetic
SOME INDUSTRY OBSERVERS also see a change taking place in the general look of the consumer, something to take special note of. According to Adam Bernhard, a “clean, classy aesthetic is prevailing. People are getting dressed up again. You don’t see hole-y jeans anymore. You see people in clean twills, clean cargo.”
Looking at the men’s casual fashion field, a number of very strong trends is surfacing. These can be significant, because women invariably copy what men are wearing, both in terms of style and color. If it is hot in the men’s arena, you can be sure it will cross over the gender line in the very near future.
So…what are men turning their attention to? Utility styles. Military looks. Plaids, stripes, tropical prints, and florals. Also big are tank tops and bomber jackets. Olive green is making strong inroads. Hoodies remain hot, along with Western and novelty shirts.
Already demonstrating the impact of the military crossover to womenswear are military bags. Bloomingdales, for example, is featuring them big time in advertising their hot new items for fall and winter. The bags are rugged and utilitarian, and have an attractive vintage vibe. You might be looking at something held over from WWII!
VINTAGE AND MILITARY. THE COMBO WORKS! CHECK HERE FOR VALUE-PACKED ACCESSORIES TO COMPLEMENT THE LOOK:
- Contemporary wavy metal earrings. Great geometrics in silver plate.