Wholesale Fashion Jewelry & Accessories Blog

Ideas for Jewelry & Accessory Businesses
Filed under Fashion Accessories
Share Button

IT’S NOT TOO LONG AGO that nobody was really interested in fashion from India.  It was all too exotic, too provincial, too Ghandi-esque, you might say.  Well, all of that has changed, dramatically.  At the recent fashion shows in Mumbai, designs were both traditional and western-oriented, even edgy.

The marketing cry of the Indian market is now “going Global!” as more and more countries turn an interested eye on this massive nation.  India is getting hot, and it is working hard to keep the momentum going.  Just look at these figures:  The industry represented less than 2.9 billion rupees (or $64 million) in 2008, and is expected to rise to 7.5 billion rupees, or $166 million, by 2012.  That’s an impressive hike.

Sujai Shah who directs the organization of  the Mumbai fashion shows points out that design in his country is about color, flowing fabrics, and layering.  He also pointed out that, from a business point of view, presentation of new designs is best when it is close to the season. Indians want to be able immediately to buy what they see on the catwalk,” he said.

                                    Raw Silk and Jute

NOT ALL FIRMS stayed to that formula, however.  The shows in Delhi, for example, were dedicated to fashion for the fall, as companies there worked the international fashion market.  Traditional Indian fabrics were hot here, including raw silk.  There were also many stunning sari designs, interesting draping, heavily embroidered pants and tight fitting T-shirts. 

A fascinating if unexpected development in Delhi was India’s nod to the strong military trend washing over the global market.  Here, companies showed military-style coats and plenty of badges, medals and other honorific symbols of the nation.  Metal buttons were especially big.  

In both Mumbai and Delhi, the biggest lure was color, the particularly Indian version of color, lavish, sparkling, intense.  Colors from indigo to burnt orange were strong and even intriguing, even when toned down somewhat to muted hues of burgundy and brown.

IT’S NOT SURPRISING THAT COLOR AS ONLY INDIA CAN WORK IT STOOD OUT AT ALL THE FASHION EXPOSITIONS HERE. FOR A TASTE OF INDIA-LIKE COLOR INTENSITY, LOOK HERE:

 

 

                                             Fabulous Accessories

AMONG THE MOST EXCITING ACCESSORIES in India this year were brightly colored and printed headwraps, worn Indian style. Long chain necklaces with ball beads hanging off were also hot, looking very Indian and western, at the same time.  Earrings were mostly long, metal, and full of movement.  Circles were the big symbol.

 

The theater has always been a strong point of fashion design and marketing in India.

For example, one firm offered outfits imprinted with images of Dharavi, the vast Mumbai slum that featured so prominently in the Oscar-winning film, Slumdog Millionaire

At the same time, there were fewer Bollywood stars on the runways this year, with one major manufacturer saying, “My fashions are the stars.”  It seems many Industry executives concluded that theatrical personalities divert attention away from the fashion being shown, and on to themselves.

With all of the action and visual impact shaking up the runways, accessories still stood out as the glamorous and distinctive best India has to offer.  Bangle bracelets were traditional and modern, big and multiple, running half-way up the arm and then some.  Some were plain, brilliant color, others were heavily embellished with gold insets and stunning gemstones.

 

                                          Beads, Beads, Beads

And beads, long a beauty specialty of India, were everywhere.  Big and small beads, remarkably unique looking beads, beads as bracelets, necklaces, earrings!  And, oh, the colors and the hand work on the beads!  What could be more beautiful?

 

Certainly, no one could see these shows without knowing that India is on the move. Her designs and fabrications are remarkable.  What country has more to offer?  Keep an eye on Mumbai and Delhi – their colors alone are fashion icons!

GOLD GLITTERED FROM PRACTICALLY EVERY FASHION ACCESSORY  LINE IN INDIA.  YOU CAN GET THE SAME LUXURY LOOK AT A GREAT PRICE:

  • Large crown pendant.  Memories of colonial India!

 

Comments (0) Posted by Mary McGarry on Friday, August 20th, 2010


You can follow any responses to this entry through the magic of "RSS 2.0" and leave a trackback from your own site.

Post A Comment