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SO…WHAT ELSE IS NEW?  Price was the overriding “buy factor” at the latest Fashion Industry Gallery in Dallas, as retailers came, saw, and bought…providing the price was right and the value was exceptional.  “We are trying to make a big push and come down in price a little and make it more accessible,”  said Lisa Benham Shinn, daughter of the owner of the upscale boutique, Balliet’s, in Oklahoma City.

Accessories played a big role at the Gallery, outshining almost all other merchandise.  Motorcycle and military jackets were very hot items, along with leather lariats and edgy statement belts.  Fur and leather trimmed knits were big.  Multichain necklaces gave an exceptionally trendy look to the jacket rage.  Very refined dresses were important, especially those with piping and tucking.

One Plano, Texas retailer was anything but optimistic.  Sounding a little like yesteryear, she said that she had to drop more expensive dresses in one of her stores because “the women’s husbands have cut their allowances.”  She pointed out that the Industry in her part of the woods wouldn’t see increases until real estate improves and the banks start lending again.

                                              Bright Colors

On the other hand, a number of retailers were quick to pick up good buys and trendy items.  One story that sold particularly well was hippie-chic.  Old keys were a jewelry favorite here, along with long jade necklaces in bright colors.  Turquoise sold well, too, along with coral.  A mammoth-tooth owl pendant encrusted with diamonds and hanging from a gold chain was another important item in the jewelry class.

TURQUOISE  IS UPTRENDING IN ALMOST ALL MARKET AREAS.  YOU CAN GET THE LOOK AT A FRACTION OF WHAT YOU’D EXPECT TO SPEND.  LOOK HERE:

 

 

                     SHOP TILL YOU DROP?  DON’T BE SILLY

 

DID YOU KNOW?  Oniomania, the clinical term for shopping disorder, comes from the Greek word Onios, meaning for sale, and mania, otherwise known as insanity.  For people with the disorder, the term fits.  Take fashion journalist Avis Cardella, who has recently written about her own compulsive shopping disorder in a book, “Spent,” due out later this month. 

“I used shopping to avoid myself,” she says. Cardella admits it took her a long time to accept the fact that she had a problem, despite the fact that she was piling up debt and spending enormous amounts on fashion she often didn’t even wear once.  Shopping addiction, she contends, comes from trying to fill voids.  In overcoming the addiction, she says, she had to deal with many hard issues, like her continuing grief over her mother’s death, and her need to always appear perfect in public. 

Cardella doesn’t blame the fashion industry for her Oniomania, and that’s an important point.  “It’s a matter of keeping it all in the right perspective,” she says.  You have to not let yourself get carried away with the false idea that that is reality. 

   –But most of us already know that.  It is just a magnificent obsession!

YOU CAN BUY…AND NOT GET ADDICTED!  HEY, THIS DOESN’T HAVE TO BE THE END OF THE WORLD.  IN FACT, IT CAN BE THE BEGINNING OF WONDERFUL THINGS, IF YOU KNOW HOW TO SHOP RIGHT.  HERE ARE SOME EXAMPLES FROM THE BRIGHT SIDE OF THE BOOK:

 

Comments (0) Posted by Mary McGarry on Thursday, August 19th, 2010


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