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GARMENT INDUSTRY TAKES TO THE STREETS:  Is this a great idea, or what?  In an effort to make the garment industry in New York City known as a center of creativity, not just commercialism, the area between Herald Square and Times Square is the scene of a fabulous — if unorthodox – fashion show which will run 24-hours a day from now through September 3rd.  If you plan to be in the City this summer, this is something not to be missed.

It’s called the Sidewalk Catwalk, and it features 33 mannequins, each dressed by a designer, set up along New York’s famed Broadway from 35th to 42nd streets. 

“This is all about bringing what’s inside the walls of the garment industry outside to the streets of New York,” declared Terry Lungren, chairman and CEO of Macy’s, one of the sponsors of the project, along with LFUSA, The New York Times, and the Fashion Center Business Improvement District, among others. 

But…now for the mannequins! Yeohlee Teng gives homage to architecture with a brick-and-mortar wedding cake shaped figure that shows how certain buildings are designed to let in sunlight.  Betsy Johnson decked her mannequin out in flowers. 

Kenneth Cole covered his mannequin in a “social messaging” sign that reads, “Underneath it all, you’re naked.” 

 

All the mannequins can withstand the elements and are made from reinforced steel.  They are mounted on steel plates and concrete frames and will eventually be auctioned off to benefit Materials for the Arts.

IF YOU’RE LOOKING FOR SOME FUTURISTIC DESIGN IDEAS A LA THE CATWALK, YOU MIGHT CHECK THESE OUT:

 

 

 

 

HOW FAR IS TOO FAR?  Sexy, Sexy, Sexy!  A number of Fashion Industry majors are taking provocative images to the max in their latest advertising campaigns.  The question is:  Will this kind of thing sell, or will most people be turned off by its downright sleaziness? 

Some of it we won’t stoop to describe here. But you can get an idea of what’s happening with Abercrombie & Fitch’s ad showing ten models lined in a row.  The fourth model is a female, facing forward, and she is dressed in a bra and panties. All the others are male, completely naked, with their butts the center, you might say, of attention.  The model isn’t just standing there, though. Her hands are on the buttocks of two nude men.  You might find this inappropriate, but frankly, by comparison to the other ads, this is amusing and innocent.

An ad for Tom Ford’s men’s wear, for example, also shows a naked female model caressing a male figure, but this time the man is dressed, facing forward. We’ll let you imagine where her hand is.

As for American Apparel’s ad, well, it has been described as super-vulgar.  Wow! 

“Kids are very provocative today,” Michael Kors says. “Twelve year old girls wear high heels….It’s hard to go backwards with kids today.”

On the other hand, Diane von Furstenberg says, “You can be sexy and not be vulgar.”  Enuf said.

THINK ALL KIDS WANT THINGS CHEAP?  OFFER THEM SOME OF THESE ACCESSORIES AND YOU’LL OUT-DO THE PROVOCATIVE AD BOYS:

 

Comments (0) Posted by Mary McGarry on Thursday, July 29th, 2010


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