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Archive for July, 2010...

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GARMENT INDUSTRY TAKES TO THE STREETS:  Is this a great idea, or what?  In an effort to make the garment industry in New York City known as a center of creativity, not just commercialism, the area between Herald Square and Times Square is the scene of a fabulous — if unorthodox – fashion show which will run 24-hours a day from now through September 3rd.  If you plan to be in the City this summer, this is something not to be missed.

It’s called the Sidewalk Catwalk, and it features 33 mannequins, each dressed by a designer, set up along New York’s famed Broadway from 35th to 42nd streets. 

“This is all about bringing what’s inside the walls of the garment industry outside to the streets of New York,” declared Terry Lungren, chairman and CEO of Macy’s, one of the sponsors of the project, along with LFUSA, The New York Times, and the Fashion Center Business Improvement District, among others. 

But…now for the mannequins! Yeohlee Teng gives homage to architecture with a brick-and-mortar wedding cake shaped figure that shows how certain buildings are designed to let in sunlight.  Betsy Johnson decked her mannequin out in flowers. 

Kenneth Cole covered his mannequin in a “social messaging” sign that reads, “Underneath it all, you’re naked.” 

 

All the mannequins can withstand the elements and are made from reinforced steel.  They are mounted on steel plates and concrete frames and will eventually be auctioned off to benefit Materials for the Arts.

IF YOU’RE LOOKING FOR SOME FUTURISTIC DESIGN IDEAS A LA THE CATWALK, YOU MIGHT CHECK THESE OUT:

 

 

 

 

HOW FAR IS TOO FAR?  Sexy, Sexy, Sexy!  A number of Fashion Industry majors are taking provocative images to the max in their latest advertising campaigns.  The question is:  Will this kind of thing sell, or will most people be turned off by its downright sleaziness? 

Some of it we won’t stoop to describe here. But you can get an idea of what’s happening with Abercrombie & Fitch’s ad showing ten models lined in a row.  The fourth model is a female, facing forward, and she is dressed in a bra and panties. All the others are male, completely naked, with their butts the center, you might say, of attention.  The model isn’t just standing there, though. Her hands are on the buttocks of two nude men.  You might find this inappropriate, but frankly, by comparison to the other ads, this is amusing and innocent.

An ad for Tom Ford’s men’s wear, for example, also shows a naked female model caressing a male figure, but this time the man is dressed, facing forward. We’ll let you imagine where her hand is.

As for American Apparel’s ad, well, it has been described as super-vulgar.  Wow! 

“Kids are very provocative today,” Michael Kors says. “Twelve year old girls wear high heels….It’s hard to go backwards with kids today.”

On the other hand, Diane von Furstenberg says, “You can be sexy and not be vulgar.”  Enuf said.

THINK ALL KIDS WANT THINGS CHEAP?  OFFER THEM SOME OF THESE ACCESSORIES AND YOU’LL OUT-DO THE PROVOCATIVE AD BOYS:

 

Comments (0) Posted by Mary McGarry on Thursday, July 29th, 2010

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IF YOU ARE LOOKING for the ultimate vacation experience, try hiking through the National Parks in the United States.  The sights and sounds and overall wonder of them all will change your life and recharge your senses forever.  Just be sure to choose your fashion accessories carefully, to keep you cozy in cold climes and looking great in warm ones.

 

Perhaps the best way to get out into the land and really experience it first hand is to hike your way through one or more of the spectacular National Parks.  I have a friend who some time ago made it a lifetime goal to hike all the National Parks, but despite enormous effort, she has yet to get any place near that lofty goal.  This is a big, big system!

Understand that there are 58 National Parks in the system, which is preserved by the United States National Park Service.  The Parks are incredibly varied, from Yellowstone National park with its explosive water geysers to the spectacular giant trees of Sequoia.

                                                   Your Parks
And all of it belongs to you.  This is the amazing thing about the National Park Service, a federal agency established August 25th, 1916, charged with the responsibility of overseeing a total land system that today encompasses about 85 million acres.

  • It was the first time in recorded history that any nation had taken huge parcels of land and declared them the sole possession of the people. These Parks are not corporation owned, or landed aristocracy owned, but United States citizen-owned.  That means you.

 

HIKING IS NOT AS SIMPLE (OR AS EASY) AS MANY MAY THINK.  YOU HAVE TO GET THE RIGHT GEAR, STUDY YOUR GUIDEBOOKS, AND REALLY KNOW WHAT YOU ARE DOING.  MAKING IT FASHIONABLE AND FUN IS HELPED BY GETTING THE RIGHT FASHION ACCESSORIES, TOO.  LOOK AT THESE:

 

  • Plaid hat scarf set.  Just right for high mountain treks!

 

                                              Death Valley 

DEATH VALLEY, WHICH STRADDLES California and Nevada, is the driest and hottest park, with rocks sculptured by erosion, along with fabulously luminous sand dunes and lush oases. Where would Hollywood be without this park that formed the location-basis for so many great western movies?

Then, there is Grand Teton in Wyoming. Here the peaks of the Teton Range make one of the strongest geological statements of the Rockies.  You think Switzerland is unbeatable?  Come see what’s right here at home: Glorious mountains, crystal streams, back country trails and wetlands that are home to moose, deer, elks and all kinds of birds. 

You might say that the National Parks are living organisms, not immune to the changes taking place on the earth.  That means that if you want to see some of the parks in their historically majestic grandeur, you better get to see them soon.  

                                           Glacier National

Glacier National Park in Montana, for example, is about to turn 100 but its ice fields are rapidly receding. It’s hard to say if that’s because of natural phenomena or if it’s human caused, but either way, the its magnificent geological features of this place the indigenous Blackfeet Indians called the “backbone of the earth” are rapidly fading! 

The scenery and wildlife here are extravagant. A parade of waterfalls greets motorists at Weeping Wall.  The vistas here are unbelievable.  You can see the Park comfortably by driving along a two-lane road that winds its way through the vast wilderness,  or take the advice of experts and lace up a pair of boots and sample one or more of its 700 miles of hiking trails. What a vacation!

OF COURSE, YOU’LL NEED MORE THAN JUST HIKING BOOTS TO COMFORTABLY OUTFIT YOU FOR GLACIER NATIONAL. HERE ARE SOME SUGGESTIONS:

 

Comments (0) Posted by Mary McGarry on Monday, July 26th, 2010

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“IT’S ALL ABOUT STRUCTURE, about bringing the bones, the very foundation of what makes a garment, to the surface,” declared couturier Jean Paul Gaultier at the recent couture shows in Paris.  “It’s about bones.  But not in a ghostly way — unless we are talking about the ghost of couture,” he smiled.  

The designer worked feverishly to impress on the press and his society audience that the somewhat morbid 3-Day couture shows meant to emphasize anatomy, transparency and the bone work that gives a garment its shape, but whether he actually succeeded at that task is iffy.

There was plenty to distract from this somewhat lofty ideal, not the least of which was the presence of burlesque star Otta Von Teese, who titillated the audience with a strip-tease a la French couture, peeling off layer after layer of fine garments until she stood stripped literally to the bone. 

   –But, was the message communicated here, or did everyone merely react wildly to the maverick presence of questionable entertainment in a house of what was supposed to be high class values? 

 

YOU CAN PLAY WITH SUPER-EXPENSIVE COUTURE ACCESSORY LOOKS AND YOU DON’T EVEN NEED TO SCROUNGE AROUND AT THE BOTTOM OF THE PIT FOR INSPIRATION.  HERE ARE SOME WONDERFUL, CHIC, CLASSY IDEAS:

 

 

 

 

 

 

 

 

                                                 X-ray Chic  

THE FALL-WINTER COUTURE SHOW in Paris is an exposition of the most lavishly expensive of designer-wear, clothes that are made-to-measure and can cost as much as a new car. And here, an “X-ray Chic” trend took precedence over everything else.

Valentino, for example, showed off the female anatomy with as much aplomb as anyone, giving bones center stage with translucent hoop skirts and super-tight mini dresses all exaggerating the story.

Riccardo Tisci for the House of Givenchy took the bones message into somewhat morbid territory, playing with deathly images dressed up with sequins and rhinestones.  Strange?  You bet!  

   –He brought out a collection of casual and formal attire made of Day of the Dead Mexican-inspired lace and tulle appliquéd with – can you believe it? — sketches of the bones of the human body. Very funereal.  Or, as one publication put it, these were “the world’s most expensive Halloween skeleton costumes.”  Right on!

                                                Having Fun with It

BUT, OH, IT WAS ANYTHING BUT boring, anything but drab, even if the essential message of couture seemed to go amiss.  The ideas were new and creatively presented, and for Fashion Accessory people, the 3-Day exposition presented a bevy of challenges.  How do you accessorize bones?  Would you comfortably put colorful necklaces and earrings on a skeleton?  Hmmm. 

SARCASM ASIDE, THE X-RAY CHIC TREND HAS ARRIVED, AND MAKING IT LOOK GOOD IS THE JOB OF ACCESSORY PEOPLE WITH INSIGHT AND TALENT.  YOU MIGHT START LOOKING HERE FOR IDEAS:

 

Comments (0) Posted by Mary McGarry on Saturday, July 24th, 2010

Filed under Fashion Marketing
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THE EVOLUTION OF FASHION RETAILING continues at a breakneck pace!  Now, eBay is introducing a new fashion app for the iPhone, a quick follow up to its fashion app for the iPad.  A fashion app for the Blackberry is due any time now.

The iPhone app, however, is the big news right now!

The new app will give consumers access to over 20 million fashion items offered through eBay’s Marketplace.  It means consumers can browse the items, virtually try on what they want, and shop anytime of the day or night, from almost anywhere.  The application is amazing.

Dinesh Lathi, vice president for eBay, says that mobile offers “a great medium to continue our innovation in delivering a personalized experience and connecting our buyers with the world’s largest selection of online branded, designer and vintage clothing, shoes, and accessories.” 

   –eBay racked up $600 million in gross fashion volume last year. With the new apps, the firm expects that figure to more than double this year.   

                                             Classy Sales

 

EBAY IS THE LARGEST SELLER OF CLOTHING on line.  One of the more interesting aspects of this fashion retailer’s activities in the Industry is its forging into more exclusive fashion items for its 90 million plus customers.  The firm presently offers exclusive products from such haute couturiers as Narcisco Rodrigues and Norma Kamali.

Anyone interested in on line merchandising will be entranced by the collection of selling platforms being offered by eBay in its new app. Outlet stores for Lord & Taylor and Timberland, among others, is just one innovation.  The app will also offer the Fashion Vault that promotes flash sales on individual brands such as the French Connection, Escada, and Max Mara. 

EBay also has developed personal relationships with several top designers and will offer a number of exclusive collections of their goods.  There is also a 10 minute count down app, in which consumers can enter into high fashion  auctions “ending in the next 10 minutes.”  Fast!  Wild!

YOU CAN CHOOSE A BEVY OF HIGH FASHION ACCESSORIES TO GO WITH THE NEW FASHION OFFERINGS.  LOOK HERE:

 

 

 

 

  • Wholesale turquoise bracelets

 

                                             Out of the Closet

A CUSTOMER CAN ENTER into his or her own personal closet just by tapping on a closet icon, and what wonders this opens!  For example, a browser can pick out items he or she likes best and then just store them here. Later, looks can be put together by mixing and matching pieces from the closet.  Sort of a grown-up version of paper dolls, only better!

 

Want things a little more personal still?  A user can download a photo of herself and then try the clothes and accessories on the image. Hey, how does this look?

If someone needs advice on what looks best, well…a social media – sharing fuction allows friends and relatives to give thumbs up or down on any item. Imagine this versatility!

EBay is moving fast into the arena of outlet and discount store retailing. To help the firm set up the best possible corporate stable, eBay has hired people with merchandising backgrounds, an out-of-character move for the company until now. 

                                 Competition Spreads

Not that eBay is the only on-line giant planning on spinning the new apps off into big-dollar territory.  Amazon, for example, has also been bitten by the fashion bug, and has recently developed hot acquisitions such as Zappos and Shopbob, aimed at helping it launch its own apparel and accessory retail sites.

LOOK FOR ELECTRONICS TO HELP THE FASHION INDUSTRY DIG ITS WAY OUT OF RECESSION AND INTO THE BLACK SOON.  HERE ARE SOME GREAT PRODUCTS TO HELP YOU DO THE SAME:

 

Comments (0) Posted by Mary McGarry on Friday, July 23rd, 2010

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Here and there you see a fashion column talking about how bright colors are overwhelming the latest move toward black, not exactly obscuring it, but certainly lessening its power impact.  Our advice:  Don’t believe it!  Black remains as strong and fashion forward as you can get!

The thing about black is that it so very versatile.  You can wear it to a breakfast business meeting, out for afternoon tea, and later, for a formal dinner.  It works well for all ages, and all personality types. Nice, good girls love it. Tough biker types adore it. Society types consider it de rigueur.

                                          Out of the Sixties

Reflecting some of that “go everywhere on everybody” gestalt is a photograph in one of the latest issues of a top fashion publication, showing the hot trendy color on a long-haired very young beauty wearing black, black, and more black. 

She actually looks a little like a rebellious damsel out of the Sixties, with her black loose-knit mini-dress carelessly falling off one shoulder and worn over faux leather skinny jeans.  A very assertive accessory includes a long silver cross pendant necklace…very sleek, modern, architectural.

The look?  You could call it Biker Hot, or Gothic, or Anti bellum druggie. Then, again, it is also timeless Society Chic.

USING BLACK AS AN EVERYDAY BASIC CAN GIVE A SOPHISTICATED, URBAN LOOK TO ANY OUTFIT.  HERE ARE SOME GREAT ACCESSORIES IN THAT DESIGN MODE:

 

 

                                       Gauche Americans?

When drawing up your plans for the newest black wave, you might ask “How black is black?”  Well, the answer is:  So long as it falls under the black umbrella, its intensity really doesn’t matter.  Just be sure that when you put blacks together into an outfit they are either all the same matching black or that they at least go together. 

Sometimes non-matching colors are even more design-smart.  The French, our beloved across-the-ocean brothers and sisters, say “Americans are down right gauche the way they insist on matching everything.”  If that’s the word out of Paris, we could at least listen

Leather goods are perhaps the strongest category where black intensity values change swiftly.  A black leather handbag can be super-noir, or it can be a gentler night-sky black.

Black interpreted into leather clothing is another wide berth category.  As seen in a pair of Diesel’s shortie-shorts, black is softened into a hematite effect, almost gray. 

One of the best ways to see how to work with black is to flip through fashion magazines for ideas.  Black goes with almost everything, with the exception of fragile summer hues.  There was a time when the only truly acceptable shoe color was black. 

                                        The Black Phenomenon

In many countries, elderly women still wear black exclusively.  It’s not that long ago that I was taking a plane to Portugal, and all the women there who were married over the age of maybe 19 wore black.  Of course this wasn’t a rich black.  Or a sensual black.  Or a trendy black. 

    –It was more like a morbid, “I’m no longer here,” burka black. Stay away from it and work with the more exciting renditions.  There are plenty of them!

Think about DKNY’s sexy little black faux fur shrug.  Ummm!  Or True Religion’s wildly tight black cotton and spandex jeans with crystal buttons.  Wow! Or a black sequined nylon vest from Max & Co., just right for warm, summer evenings under the stars!

The look can be black as a dominant color, as a mixer, or as the solitary expression in an all-black ensemble (no doubt the hottest, most trendy look now).  Work clothing with black accessories, even jewelry!  The end result can be dazzling!

WHAT IS RICHER, MORE DESIRABLE THAN BLACK (OR MAYBE HEMATITE) ACCESSORIES?  LOOK HERE:

 

Comments (0) Posted by Mary McGarry on Thursday, July 22nd, 2010

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ahoy, sailor girls and boys:  Fashion Accessories are awash with exciting stories, celebrating lavish lifestyles on and by the sea.  This is a story everyone loves, most especially retailers who get the opportunity from it to create highly desirable sales promotions within their stores.

Just imagine apparel of all sorts extolling the Nautical Story: cut-off slacks and cute little shorts, t-shirts with nautical symbols and colors, even shoes decked out for days of boating on the briny. 

                                               French Riviera

Whether tying up your rowboat by the dock in South Jersey, or docking your yacht on the classy French Riviera coastline, the Nautical Look is classic, trendy, classy, casual, and youthful, all at once. Right now, it is also very, very hot!

Just put yourself in the right mindset and you’ll be ready to navigate a dynamite path on this one!  First, start with the big nautical color:  Blue. Find the right sea-blue and you’re off and running.  You can put almost anything with it, and you’ll still be right at the water’s edge.  White is a natural accompaniment to sailor blue, as is a touch of real red as well as a flash of brilliant Ralph Lauren yellow.  Try them.

Add to that a hefty collection of stripes in all widths: Striped t-shirts, striped blouses, striped shorts and slacks and summer jackets.  They’re all just delightful!   

Then have fun with accessories!

YO HO HO AND A BOTTLE OF RUM?  NAH…THESE PRODUCTS ARE A LOT MORE FUN:

 

  • Lifeguard visor.

 

                            The Well-Accessorized Nautical Lass

Sailor belts with nautical knots are very IN.  Work with rope of all sorts for this look, even clotheslines.  And what about jewelry?  Get into those fun anchor charms for a really authentic look.  Anything with an anchor theme is the right stuff for the sailor boy story. Add on blue-tinged sunglasses and blue denim handbags.   You might also hire a retired sailor to give lessons on how to tie nautical knots.  It’s a fun way to draw in prospective customers!

Working with sea colors and sea shore images can make your store even more delightful. That could mean adding some sea shells to your displays, perhaps some travel posters of famous sea resorts, even putting out some “niche” oriented products to support the nautical theme, like sea foam perfumes or audio tapes of the ocean!  

   –These can suddenly become great accessories, giving you some excellent “add-on product” revenue.

                                         Age is No Problem

One of the nicest aspects to this story is that it crosses over all age lines.  Little kids will adore sailor boy products, while older ladies will enjoy a more sophisticated rendition, perhaps in the form of a scarf.

–And hey, don’t forget:  This Nautical Look is good for now straight through the winter months as summer fades into cooler temperatures and get-away living brings cruise and resort wear into clearer focus. 

But even more than that, a touch of the Nautical, in the form of jewelry or perhaps a handbag, can bring the fun days of vacation alive even in the midst of snow and sleet!  Nautical has real lasting power.

HERE ARE SOME EASY-LIVING SAILOR-FRIENDLY PRODUCTS TO REV UP YOUR STORE DISPLAYS:

 

Comments (0) Posted by Mary McGarry on Monday, July 19th, 2010

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WHAT MAKES YOU more mysterious, glamorous, and edgy than the latest pair of sunglasses?  Ask any fashionista from Park Avenue to Rodeo Drive and she’ll tell you: She’d rather give up almost any fashion item than her sunglasses.  Why?  Well, it’s just the way they make you look.  Terribly chic.  Sophisticated. International.

Some people say that people who wear really large, dark sunglasses are hiding behind them.  That may be true, but oh, what a way to hide! Consider the steamy intensity of James Bond behind his almost black-out shades.  The intriguing sensuality of Madonna behind her big Jacqueline-Kennedy-era glasses.  The looks excite, fascinate, lure. There is an element of danger here, where all is not known, perhaps even an ominous suggestion of risky adventure.  Sunglasses are super fantasy motivators!  

The amazing thing is that you can offer an almost endless array of fun mental hijinks to any of your customers with just the right pair of sunglasses.  They don’t have to be super-costly.  They don’t even need a designer logo on them (although this doesn’t hurt one bit). One minute, you’re in Hoboken.  The next, you’re in Cannes!

                                                 Several Pair

Unlike years ago, when one pair of often nerdy glasses was enough for anyone, today’s consumer wants several pair of sunglasses to go with many different outfits and looks.  What outfit is really complete without this key accessory? 

A friend of mine has a wardrobe of glasses all by themselves:  A golden rimmed pair for glamour, a metallic rimmed dark brown lens pair for a kind of Bauhaus effect, a large black pair with a resplendent gold logo on either return for her Italian International look, and a blue rimmed pair for afternoon dalliance by the pool.  My, aren’t we getting fancy?

YOU CAN FIND EXCELLENT BUYS IN POPULAR GLASSES RIGHT HERE.  JUST LOOK:

 

 

  • Sleek unisex wrap sunglasses

 

                                              Sales are Up

SUNGLASS SALES IN THE UNITED STATES are booming. According to the market research group NPD, there was a full 8 percent hike in sunglass sales in the January to March period this year over last. 

Daniel Hofkin, a Chicago research analyst, attributes the sales growth to a new trend in people “trading down” from very expensive fashion accessories to accessories that cost a couple of hundred dollars or less.  He contends that glasses priced at $30 or less are the most popular with consumers, and they are also the most resilient during any economic downturn.

    –Right now, consumers are purchasing sunglasses priced an average of $15.49 a pair.

                                                Creativity

Of course, the explosive growth in creativity in the sunglass field has also fueled much of the recent sales growth.  Designers are introducing new trends at a phenomenal rate, changing shapes and colors, and otherwise stimulating the market with a wide variety of choices and designs. 

The latest sunglass trends this summer are many.  Bold colors lead the list, along with wild patterns and interesting variations on the classic aviator style.  And how about Prada’s Postcard Collection?  Here you’ll find some really far-out designs in a group of 60s type acetate frames in Day-Glo colors like fluorescent pink and lime with sweet peachy colored lens.Wow!

YOU CAN GET IN ON THE LATEST IN SUNGLASS FASHION AND DESIGN.  JUST LOOK HERE:

 

Comments (0) Posted by Mary McGarry on Saturday, July 17th, 2010

Filed under Fashion Marketing
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ELECTRONICS IS NON-STOP in its pursuit of fashion customers! Now the marketing is in overload with a number of wild new tactics that guarantees the industry will go to almost any length to move product. It’s a psychological fast path and you can credit retailers for the big push forward!

Online programs are hitting hard with mobile, social and location-based services, many of which seem to have little if any connection to apparel and accessories.   Leading the new directions race recently was Imran Jooma, president of e-commerce at Sears Holding Corporation.  Talking at the Internet Retailer Conference in Chicago recently, Jooma asserted:  “Build trust.  Build excitement and, when needed, translate that into commerce.”

As one industry publication said, “It is all about making it easier for the customer.”

YOU CAN MAKE IT EASY FOR YOURSELF BY FINDING PRODUCTS THAT ARE AS UP-TO-DATE AS THE NEW ELECTRONICS WAVE.  HERE ARE SOME EXAMPLES:

 

            

           

                             Love Lost, On Line

 

BUT LISTEN TO THIS for taking things into cyberspace and beyond:  A recent social services innovation at outdoor gear retailer Moosejaw includes a Break Up Service!  Recently, Moosejaw employees phoned 200 unsuspecting lovers to inform them “it’s over.”  Tough job!  (The company also made a few love connections along the way, hooking up several of the just jilted.) 

And if that isn’t enough, Sears is introducing a new mobile service called ManageMyLife, aimed at helping consumers plan home projects, seek advice from an online community and use their phones to place grocery and merchandise orders for pickup or home delivery. 

How does this possibly connect to selling handbags, you might ask?   Hey, you’re about to find out!

                                          Facebook Ad Maker

 

TAKE A LOOK at another tactic gaining popularity with retailers.  With this technique, the Facebook Thumbs Up “like” button is attached to items offered online. When consumers indicate they like a product, that endorsement is published as a News Feed item on their Facebook pages.  The benefit?  It facilitates word-of-mouth recommendations.

Andrew Koven, president of customer experience and e-commerce at Steve Madden says “getting people to talk about a brand with little or incremental cost is going to have an impact.”  He calls it all “predictive remarketing” explaining it like this with one of his social marketing brainchildren:  when somebody visits the Madden site and then goes on to USA today to check the stock market, a Madden display ad will be displayed on the stock page.  Wow!

Of course, all of this assumes that people will either like (or at least put up with) constant advertising input.  I would personally never visit a site like that twice.  But hey, look how out-of-sync I am:

   –Because retailers are making all kinds of important and positive inroads into consumer mindsets with these new, if off-beat, strategies.

                                                   Play and Win

AMONG OTHER THINGS, they induce consumers to play games like Jimmy Choo’s “Catch a Choo” scavenger hunt.  It falls under the same game plan.  Some 4,000 participants played, and Choo got a 40 percent increase in positive comments posted on line plus a 33 percent rise in sneaker sales.

Sears, which is particularly active in this arena, saw its online sales hit $2.8 billion last year.  Overall, U.S. online retail sales were $38.7 billion in the first quarter of this year alone.  

It’s a whole new world out there!

HERE ARE SOME OF THE HOT CYBER PRODUCT TYPES THAT ARE PUSHING ON LINE SALES:

 

Comments (0) Posted by Mary McGarry on Monday, July 12th, 2010

Filed under Fashion Jewelry
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JEWELRY DESIGNER ROBERTO COIN says that just because something is beautiful doesn’t mean it has to be expensive.  He feels it is necessary to give people the chance to buy at different price points.  “It’s affordable luxury,” he contends.

Recently, jewelers have been offering lower priced goods to appeal to customers financially strapped by the bad economy.  They’ve also revamped their marketing strategy somewhat.  Instead of selling to the individual for a personal purchase, they have been emphasizing the purchase of jewelry for special occasions, such as birthdays, anniversaries, and graduations. 

This year, things are beginning to change.  Exhibitors at major fine jewelry shows in Las Vegas last month said buyers are more optimistic.  They are looking for unique pieces and are open to higher price points again. Jewelers promoting high-end diamonds were certainly in a better mood.  And buyers were even open to exceptional fashion jewelry pieces.

 

All in all, things look a lot better.  As a result, jewelers are taking out designs that have been locked up for the last couple of years, and offering them to their customers.  The trade shows are awash with trendy, innovative jewelry, and that makes things exciting, to say the least.

IF YOU ARE LOOKING FOR THAT RICH LOOK THAT EXPENSIVE FINE JEWELRY OFFERS, LOOK HERE!  YOU CAN GET A LOT OF DESIGN VALUE FOR A VERY REASONABLE PRICE:

 

 

                                          Color Refreshes

YOSI HARRARI CELEBRATED the coming out of the recession with a colorful collection inspired by jewelers of Istanbul’s Okapi Palace.  “Color is so refreshing,” he declared.  But still, price is important. “You have to be affordable.”

A number of jewelers put new emphasis on statement pieces, saying everybody is responding to big stuff, unusual color mixes, and a lot of rose gold.  Of course, the gold train is running on new design tracks.  For example, jewelers are finding exciting new ways of using smaller amounts of gold in jewelry, and still retaining the rich “gold standard” look. 

Gold offered in open-work pieces allows jewelers to give high design at a lower price.  Also making waves this year: thin bangles and engraved hollow gold beads.  One jeweler offered a line combining 14K and 24K gold.  Another introduced a new gold -silver hybrid.

Buyers were also interested in gemstone-slice jewelry, particularly sapphire and diamond slices.  Most jewelers were looking to offer customers something no one else had, at good price points.

                                Hot Trends & New Directions

Here are some of the leading trends revving up the Vegas shows:

Gold:  A bevy of new ideas and innovations allowed jewelers to keep prices down on this precious metal.  Rose gold came on strong.  Much of the gold was worked with a lighter hand and mixes, such as gold and silver, were prevalent.

Silver:  Silver remained important, and oxidization gave an antique and edgy look to designer pieces.  Rhodium-plated pieces also provided a cash-respectful white gold alternative to more austere buyers.

Color:  The big, hot colors were blues and greens, but just about any color that was intense and new-looking grabbed attention.  Colored gemstones were especially important.  Color worked in slices, pave, faceted and cabochon cuts all gained momentum.

Alternative Materials:  Wow!  The market really popped where these were concerned.  High on the attention-getting list:  bone, horn, and ebony.

Styles:  Chains, chains, chains!  They were in the forefront all the way!  Long necklaces gained high honors, along with statement necklaces and bracelets of all sorts.  Bracelets shown in multiples and mixed colors took applause!

LATCH ON TO SOME GREAT, TREND SETTING JEWELRY HERE.  YOU’LL BE GLAD YOU DID!

  • Rutilated quartz jewelry with disk pendant.

 

Comments (0) Posted by Mary McGarry on Thursday, July 1st, 2010