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Ideas for Jewelry & Accessory Businesses
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HOT WEATHER, HOT STUFF:  Bold geometrics are giving a 70s look to summer wear, as colors brighten up and geometric designs pop up on tight fitting, casual daytime outfits.  Some of the really trendy colors:  Hilfiger orange, Lauren blue, and Kermit green. 

   –Yeah, that last one is froggy!  See it in a slinky, almost slimy-looking patent leather from Bottega Veneta.  Wow!

AMERICAN INVASION:  Gap, Inc. says it will open the first Gap and Banana Republic stores in Milan, Italy this year. The stores will be next to each other in Corso Vittorio Emmanuele.  For those who don’t know too much about Milan, that’s one of the busiest shopping streets in the city. The Gap brands already enjoy a strong customer base in London and Paris, and a  company spokesperson says he expects them to get a similarly good response from Italian customers. International  President Stephen Sunnucks called Italy a new market for Gap, saying it is one of the five main fashion markets in the world.

Gap, Inc. presently operates 3,100 stores.  More than 170 of them are in Europe.

YOU CAN BUY SOME GREAT STUFF RETAIL AT GAP, BUT YOU CAN GET EVEN BETTER VALUE AND PRICE WHOLESALE RIGHT HERE:

 

 

PINNED:  Diane von Furstenberg, president of the Council of Fashion Designers of America, received the Andre Leon Talley Lifetime Achievement Award from the Savanna College of Arts and Design.  Ms. Von Furstenberg was the 10th designer to receive the Award.  Former recipients include Oscar de la Renta, Karl Lagerfeld, and Marc Jacobs, among others.

RUSSIAN CHOO-CHOO:  “Russia is changing so quickly.  It’s moving and really opening up to fashion,” enthused Jean Paul Gaultier, as he launched his first couture show in this country of “great tradition and all the spontaneity of youth.”  Held in the gilded Hall of Moscow’s Kazan train station, the runway show featured Slavic beauties in summerwear as well as retro designs.  Outside the station, hundreds of curious passengers gathered to catch a view of the new fashion exposition. Despite the country’s dismal economic situation, it was all enthusiasm and “beau mots” for the couture collections, influenced by images from Russian folklore.

   –An interesting side note:  the Kazan ceiling was painted with Soviet-era images. A red banner read:  “Workers of the world, unite.”

SASSY SHAVING:  Looking for some new retail store ideas?  Don’t miss the new Procter & Gamble’s store concept for men’s grooming products.  It is filled with great ideas for accessories, as well!  The store overhaul strategy includes four new prototypes and will eventually include the redesign of all the firm’s stores.  The basic format calls for an intimate men’s club atmosphere, the kind of “place people want to spend time in,” a firm executive said.  Plenty of wood and tufted leather give the shops a luxurious, comfortable feeling. 

   The centerpiece of the new design is a demonstration island, including a “hub table” featuring polished nickel and white Carrera marble, where people can play with the products.  “It’s a draw for the consumer, to pull them into the store and interact with our products.”     

FASHION REVOLUTION? A major change taking place in the attitude of privileged women regarding fashion does not seem to bode well for couture.  It seems many of these delicate damsels have decided they don’t need one-of-a-kind designs and they also don’t need those super-high price tags.  As one noted, “I can buy a designer item off the rack at Barneys and wear it with my J. Crew t-shirt and I won’t see it on someone else. So why buy couture?”

   Designers are reacting to this new attitude with some smart and fast marketing.  Even the latest issue of the Wall Street Journal is tackling the subject. The outlook isn’t too rosy.  Nevertheless, some designers are working to appeal to a younger clientele. Sounds good, but then, most of the younger generation has been turned off couture for some time.  As one fashion writer put it, “They don’t have time for fittings and they don’t particularly care about the whole super-designer world anyway.” Oscar de la Renta says it even more forcefully. “The art of couture,” he contends, “is now completely irrelevant.” 

COUTURE MIGHT BE AGING, BUT DYNAMITE FASHION AND DESIGN ARE ALIVE AND WELL!  LOOK HERE FOR SOME GREAT EXAMPLES:

 

Comments (0) Posted by Mary McGarry on Saturday, May 29th, 2010


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