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“THE MIDDLE MARKET HAS FALLEN AWAY,” declared one British retailer, talking about jewelry at the recent Premiere Classe Accessories Fair in Paris. Price was a major factor here, as most buyers focused on jewelry but were extremely careful about how much they would spend.

Expecting the money squeeze, one Japanese firm that usually marketed heavily encrusted diamond pieces, came to the Fair with a gold plated collection. Other international exhibitors showed equally price-reduced lines with an eye toward increasing sales at this exposition.  In most cases, they were right on. Sales were made thoughtfully and warily, but they were made.

Jewelry stood out as the Fair’s strongest product category.  Within the jewelry collections, necklaces made the biggest sales impact.  As one Bloomingdale’s fashion executive put it, “Statement necklaces are still important.” 

 

                                           Hot Trends in Jewelry

Among the major trends seen here was a new directive in sizeItems were either very tiny and delicate or they were big. The middle ground was strangely missing.   One retailer noted that the tiny pieces of jewelry were so delicate and small, “You can feel the integrity.”

 

Tiny diamond encrusted necklaces were also outstanding, along with tiny beaded brooches, especially those by Marianne Batile.  Batile added the faces of Comme des Garcons’ Rei Kawakubo and Yves Saint Laurent to her collection this year, a smart decision that allowed her to pick up ten new buyers by the second day of the Show.

   –Another important trend:  Chrome silver looks gave way to yellow gold, which made important inroads in the global market

 

The money exchange also had an effect on the Fair.  For example, British buyers tended to buy less because, as several explained, the British pound was weak against the euro.  “It’s one euro to the pound,” one industry spokesman said, “and that’s a huge challenge.”

GETTING PRODUCTS WITH A GOOD PRICE-TO-VALUE RATIO IS EASY WHEN YOU KNOW WHERE TO LOOK.   HERE ARE SOME EXCELLENT PRODUCTS TO CONSIDER:

 

 

 

 

 

Handbags, as we have mentioned several times before, were noticeably smaller.  The trend was toward small bags with long shoulder straps, often worn across the body.  The bags tended either to be ornate, with heavy embellishment, or richly imbued with handsome hardware.

                                           Fur is Flying

 

Like the runway shows around the world for the Fall, fur was the big number at Premiere Classe.  It was really hot as a trim for scarves and as bib-like neck wraps.       Also important was an interesting trend:  Scarves wrapped many times around the neck with a choker peeking out.  The combination made for a very unique accessory look.

Gloves were also a major accessory item at the Fair.  The most popular design here was fingerless, although lace of all sorts stood out.  It seems the fingerless look has been fueled by people who have Blackberries; it makes them easier to use.  

 

ACCESSORIES WITH AN INTERNATIONAL LOOK ARE BIG AND GETTING BIGGER.  LOOK HERE:

 

 

 

 

Comments (0) Posted by Mary McGarry on Wednesday, May 19th, 2010


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