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FABRIC FAIR:   Texture and stretch were the hot fabric characteristics at the latest GlobalTex Textile Fair in Los Angeles.  “The trick for us is to make a collection where we touch everybody,” declared Turkey’s Bossa rep Okan Tokluca, “the tailored people, the casual.”

 

Cotton woven with indigo yarn and washed cotton were major featured fabrics.  Also big were ultra-stretchy cotton and a polyester viscose.  Indigo sateen woven with spandex that had 30 percent elasticity was also big. 

 

“It’s about tailored open knits and 3-D texture,” declared one exhibitor, pointing to a dove gray knit tank riddled with holes.

 

As might be expected, bright tints and floral patterns were big for spring, along with animal prints (like zebra stripes and cheetah spots) and geometric shapes.  Major colors were also black and white.  Trims were elaborate. 

 

CAMP OUT:  Leather aviators and safari jackets are standout items at Eddie Bauer, as it celebrates its 90th anniversary as a rugged outdoor sports manufacturer.  Chunky Navajo sweaters are also being put forth as special products, along with clothing featuring utility and military details.  True to form, the major colors here are tan, gray, gold and white, spiced up with a dash of red or blue here and there.  

 

THE GREAT OUTDOORS IS A HOT AND TRENDY THEME FOR ACCESSORIES THIS SPRING.  HERE ARE SOME EXAMPLES:

 

 

 

 

 

 

 

 

TRENDY MUST-HAVES:  PeopleMagazine’s “StyleWatch Must Have” displays are set to go up in J.C. Penney Stores across the country this September.  It’s a unique collaboration between the magazine and the retailer, effectively putting the publication’s seal of approval on what it considers the most desirable and trendiest items in the chain.  The “Must Have” flags will be posted on accessories, misses’ contemporary and junior apparel, and shoes. They will be selected by a joint team from both concerns, and refreshed up to 10 times a year. Paul Caine, president and group publisher of Time, Inc. Style& Entertainment Group, says his firm has been partners with J.C. Penney for a long time, adding, “I’m impressed with the product line and in-store presentations.” 

Adding to the partnership, J.C. Penney will start selling subscriptions to Time, Inc. publications in all its stores. .             

 

SHANGHAI ON THE ROAD:  “We hope to create a ripple effect in China and throughout the rest of world,” declared Calvin Klein’s President Tom Murry.  Sales in China are “growing beyond expectations,” he said, “at 30 percent year-on-year, with projected revenues of $200 million.”

 

Murray was speaking at the Calvin Klein road show in Shanghai, which featured 70 models from around the world parading his wares on a sleek white runway.  This was the first runway show for Klein in China, the company’s fastest growing market in the world.

 

Speaking of Chinese influence, a ck executive said, I’m inspired by the color red, and it’s become a recognizable color for ck, in a modern way. 

 

“Shanghai feels like a big video game – it feels like the city of the future,” said another top company exec.  “This is a country hungry for newness. It’s refreshing.  When we live in the West, we take it for granted.”

 

ASIAN INFLUENCES GIVE MANY ACCESSORY PRODUCTS A SPECIAL RICH AND INTERNATIONAL APPEAL.  JUST LOOK AT THESE EXAMPLES:

 

 

 

 

Comments (0) Posted by Mary McGarry on Friday, May 14th, 2010


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