VINTAGE STYLING took the lead in eyeglasses at the Mido Fair in Milan this year, even as the industry tried to rebound from serious economic doldrums. But change was in the air!
New associations and affiliations were rampant. New licensing deals took the place of yesterday’s business connections. There was talk of some firms going under; talk, too, of others producing new collections with an eye toward more exciting sales and expansion.
In just one new licensing agreement, U.S. manufacturer Marchon said that Diane von Furstenberg’s eyewear collection would launch in Europe in next year’s Mido edition. That will follow an American debut at Vision Expo East.
Marchon president and ceo of Marchon International excitedly contended that, as a result of the new activity, his company could very well become a leader in a market that has historically been European.
–Can you believe it? Well, that’s what we’re saying. Talk and change. They were all over the field.
Vibrant New Trends
MEANWHILE, WHAT’S HAPPENING in the eyeglass trend department? Take a look at some of these important design developments:
John Galliano offered a brand new collection of 18 glasses on the market featuring old school glamour with sleek silhouettes. The designer’s famous Gazette print is featured on the women’s frames.
—Flamenco dancers also enliven several of the glass frames, along with images from the Sixties Rat Pack. Very hot! Check out the slim lower metal frames and the tinted glass colors.
At Marcolin, Dsquared2 gave a sweet collection of Preppy styles, including cats-eye frames and aviator shades with acetate trims. Very South Hampton.
Rectangular shaped glasses a la the Thirties, and circular styles in metal were put forth by Tom Ford.
SULTRY, SEXY, DARK AND PREFERABLY ITALIAN. HASN’T THAT BEEN THE OVERALL MOOD OF SHADES IN RECENT YEARS? TRY THESE GREAT PRODUCTS FOR THE LOOK:
- Oversized metal frame sunglasses with chic smoky lens.
- Unisex sports sunglasses with dark lens.
Celebrating the 50th Anniversary of Fellini’s La Dolce Vita, Luxottica-owned Persol boasted two Sixties-inspired acetate styles. Nothing quite equals this naughty, rich, and dangerous Italian look. Nothing!
Gucci stayed with the vintage pack by showing more oversized Sixties Italian looks, including bamboo frames.
Rock & Republic went for chunky frames, again in a retro mode, in tone-on-tone acetate.
Famed milliner Borsalino jumped into the eyeglass fray with a somewhat traditional, but less thrilling line. In a new licensing agreement with Treviso, the Italian-based firm is offering a Seventies-inspired line with oversized and vintage styles finished in titanium and molded acetate.
GIORGIO ARMANI, master-designer emeritus, features sunglasses with a hippie feel and a wild Sixties psychedelic color palette. Where is Dr. Timothy Leary? This is real dynamite super-conscious stuff! Just look at the diesel sunglasses in brilliant turquoise, yellow, and pink. Wow!
–And, if Armani embraces it, can Prada be far behind? The super-star handbag firm has a Postcard series of glasses in neon hues! Are you tripping yet?
–Nike stayed with the trend, presenting a Seventies-inspired collection of sporty “vintage vision” glasses in retro colors. Intense.
SUNGLASS MYSTIQUE IS FOR EVERYBODY! LOOK HERE FOR SOME GREAT VALUE/QUALITY PRODUCTS:
- Designer style aviators – trendy.
- Shields with colored temples. Super cool!