CELEBRITY RETAIL continues to take on new dimensions. Ivanka Trump, daughter to “The Donald” is expanding her role in the jewelry retail field, with lots of gusto and visions of global reach. Now in her late 20’s, she brings with her a lengthy resume that begins with her summa cum laude B.A. from Wharton, a successful early modeling career, TV persona, book author, high-level executive with her father’s real estate empire…the list goes on.
That’s pretty good for a fairly novice retailer, but the big thing, of course, is her celebrity status, second generation, and no less powerful.
Let’s just look at her plans! To start with, Ivanka has, until now, had only one! fine jewelry retail outlet, in Manhattan, on Madison Avenue. Now she has devised her blueprint to expand in size in a truly grand, if not grandiose, manner. First, her line will soon be connected to thirty top-tier guild jewelers in the United States from coast to coast. Next, she says, will be exposure in Europe, then the Middle and Far East.
We’re told that Ivanka herself will handle multiplication of the stores’ locations and customer reach, and that she will also be in charge of jewelry design, target groups, and merchandising.
— It’s amazing how, once someone assumes a celebrity role, they can easily handle everything from marriage to jumping on board a rocket ship to the moon, while we poor earthlings seem tied to one job at time, multitasking notwithstanding.
THINKING IN “TRUMP” TERMS CAN BRING YOU CLOSER TO SELLING MORE AND TARGETING TRENDS QUICKER. THE TRUMP MAGIC IS SOMETHING TO KEY INTO. HERE ARE SOME PRODUCTS THAT HAVE THAT MYSTIQUE, MINUS THE BIG PRICE TAG:
- CZ Circle Necklace – The look of diamonds at a fashion jewelry price
- Concentric Circles Fashion Pendant: Polished 2-tone plating. Very smart!
IVANKA HASN’T IGNORED THE POWER OF THE INTERNET, EITHER. She has a beautifully crafted web site for the jewelry line. Her image glamorizes the jewelry presentation. Text speaks effectively to her customer. She explains her philosophy and inspiration and provides irresistible suggestions for every occasion for gift giving. It’s a total package.
The Trump jewelry operation reportedly has some 700,000 followers on Twitter. Recently, Ivanka tweeted about her favorite earrings, which sell for $750, and the store has had trouble keeping them in stock ever since.
The Trump jewelry collection is not that extraordinary on the surface; it is classical and interesting. It features mainly the finest diamonds, as might be expected. As Ivanka said, “With so many talented jewelers out there, the biggest challenge we had was reinventing important jewelry and making it our own.
Among her stand-out pieces are mixed-cut diamond hoop earrings, a silver silk cord with two gold circular pendants, and a cuff bracelet in gold with large (oh, huge!) center clear faceted gemstone. And, for plenty of glitz in the super-trendy mode, there is her triple strand crystal necklace, all clear fire and ice!
This jewelry venture was begun with a partnership with the Trump organization (Daddy) and now, while they begin the selection of fine jewelers, retail partners and franchisees, she is busily drafting a master plan to establish a prime network for wholesale distribution as well!
LET OTHERS SPEND THOUSANDS FOR ELEGANT JEWELRY ACCESSORIES. GET A VERY SIMILAR LOOK AND IMPACT FROM THESE LOVELY DESIGNS:
- Stunner: Large Oval CZ Necklace Set. Sparkles like the best of diamonds!
- Art Deco Crystal Bracelet. Antique silver plating. So elegant!
So why should we care about Ivanka’s activities, since we deal with normal people, and she admittedly says that one thing that marks all of her world is luxury?
Well, despite the fact that she is “to the manor born,” she is a workaholic and has already set a high marker for success in business. Here are some of her ideas for business success:
- Brand awareness is essential. For example, everything she does or participates in must advance the Trump brand.
- Business Education: Knowledge is where it’s at! Be sure you understand all the basics… and then arm yourself with the special knowledge you’ll need for your particular area of activity.
- Planning. This can’t be emphasized too much. Know in advance what your goals are, and how you plan on reaching them.
- Product and People. Only deal with quality here. Spending a little more for better employees and consultants will pay off in the long run!
- Work at developing confidence and passion. Ivanka claims they are the two assets behind her motivation and drive.