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Ideas for Jewelry & Accessory Businesses
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DID YOU HAPPEN TO NOTICE that at a time when many of us are suffering from the recession, we tend to add to the problem by instituting all kinds of austerity measures that make us feel bad. “WE can’t afford it” is the common refrain.  And, unfortunately, this is often the case.  The big question, however, is where do we draw the line between common sense frugality and what is considered extravagance?  It’s not always easy to tell.

However, and here’s the good news, even when you’re pinching pennies and watching everything you spend, you don’t have to feel deprived.  In fact, you don’t have to be deprived.  You can still enjoy myriad little luxuries that will make you feel terrific and get you through these tight money times feeling like a King or Queen.

–I call these “spend now, don’t worry later” items AFFORDABLE LUXURIES.  You’ll love them, and so will your customers.  Tap into a few of these, or make a list of your own.  They are guaranteed to make a difference in your life, and your business.

USE YOUR IMAGINATION TO DEVISE A COLLECTION OF YOUR OWN AFFORDABLE LUXURIES, AND CONSIDER CREATING A SPECIAL DISPLAY IN YOUR STORE FOR THEM. YOU CAN START WITH THESE:

  • Sparkling crystal brooch revisits the Golden Age of costume jewelry with flower blossom design.

SIRIUS SATELLITE RADIO:  When I first got my latest car, they gave me a free six month trial period to Sirius. I initially considered it an unnecessary expense.  But then I listened to it!  Imagine:  all the music you most love, anytime you want to hear it, with no ads to interrupt your enjoyment.  For me, that means Symphony Hall, which has wonderful classical music; Margaritaville, where I can tune in to the likes of Jimmy Buffet and James Taylor;  and my perennial favorite, Willie Nelson on Willie’s Place.  Could anything be better?  Use your negotiating skills and you might be able to bring the cost down to a little over $8 a month.  And, that, believe me, is AFFORDABLE LUXURY!

Pinned for Prosperity

A WONDERFUL COSTUME JEWELRY BROOCH:  Pick one in the style and colors that express your personality, and then wear it in a dozen or more different ways.  You can pin it onto a suit or coat, use it to jazz up a hat or beret, and even pin it on a handbag.  Any way you use it, a handsome, well designed brooch will add real fashion and pizzazz to your outfit.

Brooches are becoming increasingly popular right now, and part of the excitement has to do with finding new, imaginative ways to wear them.  Former Prime Minister Margaret Thatcher of England used to wear a brooch pinned high up on the shoulder and it always looked fabulous!  Former U.S. Secretary of State Madeleine Albright owns a huge collection of brooches.  She wears them continually, and recently wrote a book about them, exciting new interest and appreciation in brooches in general.

–The great thing about brooches is that there are so many in the costume jewelry class that are exquisitely designed and selling for extremely reasonable prices!  These, too, are real AFFORDABLE LUXURIES!

COSTUME JEWELRY CAN QUICKLY BRING A FEELING OF WELL BEING TO YOUR LIFE.  AFTER ALL, LOOK AT WHAT YOU CAN AFFORD.  HERE ARE SOME TERRIFIC ITEMS TO TICKLE YOUR IMAGINATION DELIGHTFULLY:

DARK CHOCOLATE COVERED STRAWBERRIES:  Lots of supermarkets now carry these glorious confections but if none in our neighborhood have them, find a place in your mall where they can be bought.  You don’t need a lot.  Buy a half dozen and let them last you a week.  There’s no way you can feel deprived when you taste one of these luxurious creations.  If you can’t find strawberries, try going with chocolate covered graham crackers.  A box of them will last you some time, and you can even excuse the purchase by noting that dark chocolate is actually good for you.  Mmmmmm!

STATEMENT EARRINGS:  This is one not to be missed!  Earrings give a special look to any outfit.  But for our AFFORDABLE LUXURY proposal, pick out a pair that will turn you on every time you see them. Wear them, or keep them in a jewelry box on top of your dresser, and make them something to look at!  Think of a pair of beautiful, classic earrings you might have bought at Cartier. Or long chandeliers you could have found on Rodeo Drive.  Or flashing diamond earrings you happened to fall in love with on your most recent trip to Dubai. Then, work at reproducing them all, in style or mood, in fantastic costume jewelry pieces.  Is this magic?  You might never feel deprived again!

Comments (0) Posted by Mary McGarry on Friday, January 22nd, 2010


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