Wholesale Fashion Jewelry & Accessories Blog

Ideas for Jewelry & Accessory Businesses
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Designers and manufacturers are putting a lot of extra mind power into devising new and ingenious ways to get the customer back into the store during these hard economic times. 

Shopping and buying have taken a new turn and are no longer what they were just a couple of seasons ago. 

 

As Haresh Tharani, CEO of Tharaneo Group says, “Consumers only buy now when they absolutely need something. Shopping used to be a matter of passion.  Now it’s a combination of passion and need.  We are planning our production so that it is more buy now, wear now.”  But getting the consumer into that mind set isn’t easy. 

 

                                           Romancing Retailers

 

Here are some of the strategies being used to offset the economic gloom:

 

EXPANDING DISTRIBUTION:  This is apparently a key factor for many companies, especially high-end, in shoring up present sales and bolstering business as we move ahead into 2010. Re-evaluating collections, and offering more lower-priced items has allowed a number of firms to significantly increase the number of stores they sell through. 

Also important:  Putting effort into romancing key retail outlets important to the brand or product.  J. Mendel president Susan Sokol, for example, said that championing their brand with Bergdorf Goodman has been an important growth factor even in tough times.  

 

BROADER PRICE LINES:  It doesn’t take much to know that in this era of strenuous price consciousness, keeping the final tab down can be the most critical factor in whether or not a collection sells. Lower price tags can also open unexpected distribution outlets for the product, adding to its salability.  Many firms at the higher end have found that they don’t have to phase out their present product collections; rather, they need merely offer some lower-priced goods along with the prestigious price lines.

 

WHAT PRODUCT ON THE MARKET TODAY OFFERS BETTER VALUE THAN COSTUME JEWELRY?  HERE ARE SOME STUNNING PRODUCTS SELLING FOR LOW PRICE:

 

 

 

 

 

 

COLLABORATION:  Getting together with other fashion companies to jointly build or promote products can pay off in big dividends.  This can be an especially attractive technique for clothing firms or designers who pair up with the right accessory firms, such as companies involved in the production of jewelry, or handbags.  J. Mendel, for example, has collaborated with Subversive Jewelry’s Justin Junta on a number of cooperative projects. 

 

                                               Smart Move

 

SHOWOFFS:  Maximizing the power of industry shows is still another technique being used to help increase sales.  Showing new lines and collections during special promotional times, such as New York or Paris Fashion Weeks, is proving to be a smart move for getting extra attention.

 

ACCESSORIES CAN GIVE A SMART EDGE TO YOUR FASHION WARDROBE.  HERE ARE SOME THAT ALSO HELP SELL THE INDUSTRY AND YOU: 

 

 

 

  • Contemporary wholesale evening bags with chain strap.

 

 

CREATIVE INGENUITY:  Few areas of business are being given greater attention right now than design. With a buying public looking for added value everywhere, refining designs is seen as a key factor in exciting purchases.  In this arena, color is probably the number one design element under constant scrutiny.  In general, there has been a brightening up of color in both clothing and accessories, with emphasis on creating fashion products that have a “feel good” benefit.

      According to Leslie Harrington, executive director of the Color Association, big colors right now include Smurflike blue, rain-slicker yellow, and a pink that can only remind you of Pepto Bismol.  “Color does relay a sense of optimism,” Harrington explained. 

Comments (0) Posted by Mary McGarry on Monday, December 21st, 2009


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