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SILVER IS AGAIN RIDING a high road of popularity with jewelers and consumers.  It has a great look, it is undeniably sophisticated, and it offers a fine jewelry value at a small fraction of the price of gold. 

 

Translate that to costume jewelry, and the benefits are even greater.  Silver plate is indistinguishable from real silver.  It is shiny or matte, good looking, remarkably design flexible, and is the epitome of “smart merchandising” when it comes to a good value-to-price ratio.  

 

In fine jewelry – which is always a trend forerunner of fashion or costume jewelry – silver is increasingly the metal of choice for designers looking to keep prices down. 

 

                                         The Recession Is On

 

“CONSUMERS WANT MAXIMUM quality and value for something different,” declared jewelry designer Roberto Coin, who has jumped onto the silver bandwagon with his first-ever silver collection called Capri.  The jewelry grouping features gun-metal coated bangles encrusted with semiprecious gem stones.  As Coin says, “The recession is on.” 

 

Expressing the same sentiment is jewelry designer David Yurman, who is offering larger silver assortments, and again mixing silver with gold (his original forte) for an updated take on his rich, two-metal look  Brian Ripka of Judith Ripka Creations says his firm is seeing a definite increase in silver sales as well.

 

Webster CEO Terri Eagle also reports a continuing growth in silver sales and says that a number of exclusive venues, such as Saks and Neiman Marcus, have requested exclusives from their collection.  The super-trendy John Hardy is another silver brand making big sales waves in the new silver environment. Like we said:  Silver is hot!

 

DON’T MISS OUT ON THE SALES POTENTIAL SILVER NOW OFFERS. HERE ARE SOME TERRIFIC PIECES TO CONSIDER:

 

  • Wide cuff bracelet in open design with geometric diamond shapes.  In silver tone flat wire with hammered finish.

 

 

 

 

 

 

                                                 Buying Psychology                            

 

APPARENTLY, THE RECESSION has restructured the buying psychology of the nation and, no doubt, the world.  Whereas conspicuous consumption was the “status thing” not that many months ago, it is now OUT.  Very OUT.  In its place is a more refined economic sensibility that seems to recognize that many people are hurting financially, and that this is no time for extravagance or materialistic posturing. 

 

—Enter:  Costume jewelry.  It allows for beauty, pleasure, art, and indulgence without being splashy or in questionable taste.  No “Let them eat cake,” psychology here!

 

EVEN IN THE VERY FINE jewelry field, moderate price points that ran into double digit thousands just a year or so ago are now down to $500 to $2,000 for many manufacturers.  One big way this is being done is by using silver as the basic metal of choice. Even when silver is set with diamonds and other fine gemstones, the price is still relatively reasonable.  “More  affordable,” is how jewelers are referring to their new collections.  “Casual.” “Young.” 

 

                                           The Power of Pearls

                                                

Of course, silver is not the only price-conscious avenue open to jewelers. Freshwater pearls are especially popular.  Many suppliers are also extending themselves into more classic pearls, saying Michelle Obama, with her traditional, two-row pearl necklaces, is their inspiration. 

 

PEARLS ARE ALWAYS POPULAR, ALWAYS A GOOD CHOICE FOR ALMOST ANY JEWELRY COLLECTION OR INDIVIDUAL APPAREL OUTFIT.  HERE ARE SOME BEAUTIES:

 

  • Genuine freshwater pearls with beautiful iridescent crystals make up this handsome, double-strand bracelet joined together with satin ribbon.

 

 

 

 

Comments (0) Posted by Mary McGarry on Monday, June 29th, 2009


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