Even with a problematic economy, expect accessories to keep moving ahead, with strong creativity and plenty of new, exciting trends to rev up any collection to “must-have” status. That’s good news for accessory retailers. Adding to the positive directive are reports from major fashion shows around the country that accessories sales are up from last year at this time. At Chicago’s recent Stylemax trade show retailers tended to order more accessories and less apparel. One retailer pointed out that jewelry is an easy sell for women shopping for gifts or a pick-me-up purchase for themselves.
HOT TRENDS KEEP SIZZLE IN ACCESSORIES MARKET
Looking at the Accessories Market reveals a number of important trends under way. Here are collections to keep your eye on:
- Big bracelets in exotic snakeskin or wood. Very African looking. Many trimmed with silver or gold metal stripes. All worn in multiples. Sold in multiples! Check out Bebe’s latest catalog for some great merchandising examples.
- Gold chain chokers. Usually worn with another, longer necklace. See Gucci ads for hot examples. This is a little tough chic.
- Big cabochon rings. Especially citron and turquoise. David Yurman does this look very well. In fact, he practically created it!
YOU CAN GET PLENTY OF PRODUCT DRAMA WITH ITEMS THAT EXPRESS THE NEW TREND DIRECTIONS AT REASONABLE PRICES. TRY THESE:
1. Etched bangle bracelets in silver, gold, or tri-color plating with rich precious metal look. Wear them in multiples, on both wrists!
2. Multi-style contemporary leopard skin cuff bracelet with row of embedded iridescent crystals. Major trendy look with Africana inspiration.
COLOR DYNAMICS. In a big city fashion environment that is unquestionably dark, even black, look for bursts of color everywhere! These are highly saturated, gorgeous colors, very green, very red, very pink, very yellow!
—Sometimes they show up as an entire dress. At other times, they shake up an outfit as a scarf or jacket or skirt, throwing lightning rays in all directions. These are hot POP colors we’re talking about, terribly sophisticated!
- Clean, crisp, unadorned modern-lined watches. Perfect-art circles like Movado. Crisp, architectural squares like Coach. Most with metal bracelets.
- Long, dark beads. Layers of simple, fairly small beads cascading down the front of a blouse or dress, dropping below the waist. Heavy and yet inobtrusive. For more glitz, do the same thing in gold or silver chain. Not too big!
- Jewelry with strong personal or spiritual meaning, especially charm bracelets that can be individualized to the owner’s own life and experiences.
STAYING AHEAD OF THE TREND CURVE IS EASY WHEN YOU KNOW HOW. HERE ARE SOME PRODUCTS TO HELP YOU DO JUST THAT!
1. Unique carved hematite fish symbol of Early Christianity dangles from cylindrical beaded necklace.
2. Face mask pin in museum-like design with look of glazed ceramic. Sophisticated colors mix gold with black and white for trendy and classy piece of theatrical jewelry!
SHOCKING SHEET WHITE. In long, body skimming dresses. In big brimmed hats and little jump dresses. In watches. In handbags. Very retro, yet also very NOW. So sharp and white, it gives fashion a very formal look, even when the lines are casual.
—This is great with matte silver jewelry, like Ugo Cacciatori multistrand bracelet, looking straight out of Greenwich Village, 1950s.
- Fragrance. The ultimate accessory. Very luxe and fashion-forward in dramatic containers that sell all by themselves. See (and smell) Euphoria Spring Temptation Calvin Klein. Like something out of yesterday’s fabulous Maltese Falcon movie!
- Karate-hot bracelets. Tight fitting wide leather cuffs. Very strong. Black with metal. Worn on both wrists. More tough chic!