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Yellow!  At a time when the world is in the throes of one major crisis after another, what better color to embrace than yellow, a warm, cheerful hue that adds warmth and cheerfulness to any person or situation? 

 

Certainly Pantone thinks that way, making Mimosa its color of the year for 2009. 

 

This happy, engaging yellow is in no way a mild, everyday yellow.  It is strongly assertive, an intense, sun-drenched yellow that you might attribute almost orange undertones to were it not so completely, so utterly, well…yellow–the yellow of this necklace set.

 

—The simple fact is, you can’t see Mimosa without smiling. “Mimosa speaks to enlightenment, as it is a hue that sparks imagination and innovation,” says Leatrice Eiseman, executive director of the Pantone Color Institute.  

 

“In a time of economic uncertainty and political change, (the need for) optimism is paramount and no other color expresses hope and reassurance more than yellow,” says Eiseman.  The new color is best illustrated by the abundant flowers of the Mimosa tree and the sparkle of the brilliantly hued cocktail. 

 

                                                       Sun Color

 

VINCENT VAN GOGH’S adventurous use of color changed the direction of art. He brought bright colors to his canvases, infusing them with light.  Typically, the artist used yellow ochre, chrome yellow, and cadmium yellow.  His brilliant Sunflowers painting has long been loved for its incredible use of these yellow colors, capturing the flowers’ vivid beauty and energy.

 

Mimosa, in particular, is a versatile yellow shade that coordinates with any other color, has appeal for men and women, and translates to both fashion and interiors. Look for it especially in women’s accessories, such as handbags, jewelry, scarves, shoes, and leg wear.  

 

  • YOU CAN DRAW CUSTOMERS with exuberant yellow-colored accessories. Start by thinking gold, the most kingly expression of the color yellow, seen in gold-plated jewelry of all sorts. 
  • Also consider a striped sash belt in butter or an evening clutch in rich gold leatherette with a shiny lambskin look. Very dramatic!

 

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YELLOW IS A HIGH-VISIBILITY COLOR, it is perky, exciting.  It is considered the color of hope, as in yellow ribbons for soldiers at war. But its associations can also be conflicting. In the Middle Ages, for example, actors wore yellow to symbolize the dead.

 

Phrases using the word yellow are many, and equally contradictory. Mellow yellow, for example, means relaxed, laid back.  It is generally a very positive expression.  Yellow-bellied, on the other hand, refers to cowardice.  

        

But yellow is a very powerful color, and nothing really interferes with its basic positive statement.  Because of this, it is a wonderful color for children’s toys, and for gifts to the sick.  In spring, yellow rushes onto the world stage in marvelous bursts of flowering color, bringing young, reborn life back to the planet. Think about daffodils.  The poet Wordsworth was so enthralled with their “dancing,” he wrote an entire poem about them. 

 

  • THE PERSONAL POWER AND DYNAMISM OF YELLOW is especially appreciated in jewelry that can be easily worn and enjoyed. A wonderful example of how well yellow coordinates with other colors can be found in a multicolor large faux pearl fashion bracelet with various yellow, red, and orange 12 mm beads. 
  • A “beige” ceramic bracelet in gorgeous yellow colors is another example of the rich fluidity of yellow, with its gorgeous large and small amber beads that are like picture jasper, rich and alluring.

 

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IN JAPAN, YELLOW stands for courage. In India, yellow is the color of merchants. Feng Shei uses yellow to lighten and brighten, and to create a welcoming feeling. According to color researchers, the color yellow increases self esteem and strengthens a person’s overall sense of well-being.

 

Expect to see many variations of Mimosa as the year progresses and the fashion industry becomes more comfortable with an expanded yellow palette.  Think of lemon, ochre, gold, saffron, even topaz in a wide variety of beautiful accessories.

Comments (0) Posted by Mary McGarry on Wednesday, January 14th, 2009


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