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Ideas for Jewelry & Accessory Businesses
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SHINE ON:  This Spring, look for plenty of shine and shimmer as glitz continues, only with a slightly softer, more sophisticated appearance than we’ve seen in recent seasons. Iridescence is one of the major shine factors, seen big time in jewelry.  Coach is also using shine as a hot sales lure for many handbags.  Balenciaga revs up the shine factor in a jacket of shiny, almost luminescent, stripes.  Versace adds to the glamour with a silvery, shiny, metallic halter dress ideal for city nights with a tropical flare.

 

  • Metallic accessories are hot, hot, hot and they don’t need a top designer name to shine in the fashion world. Add a shiny pink sash to any dress or slacks outfit for instant glamour. 

 

 

  • A shimmery shoulder bag with large round silver sequins goes from day to evening with ease, while a crocheted all-over sequined bag has just the amount of shine and color for casual wear. 

 

MATH CLASS:  Geometric madness also reigns supreme in the fashion field now.  Look for polka dots on top of the popularity scale, including square polka dots, and grid squares.  Black diamonds take importance in a lovely 30s-chic outfit at Moschino and a long evening dress at Zac Posen. A long-sleeved dress of black and white stripes going every which way was set off by purple hair at the spring showing of the inimitable Betsey Johnson.  From Michael Kors come big red and white polka dots splashed over a black skirt with a red, black and white striped tee.

 

  • Geometric designs give accessories a dynamite look for spring! An oblong polka dot scarf in white with red or black polka dots makes a handsome geometric statement for the season.  The mathematical effect is doubled with alternating rows of chiffon and satin polyester.  
  • For a simpler, monochromatic look, consider an oblong scarf with alternating rows of chiffon and satin polyester in brilliant green or any of five other fashion colors. 

 

BASICALLY BARE:  Now you see it, now you don’t.  But mostly…you do, with the sheer factor making major waves in spring outfits.  Sonia Rykiel shows a dress of wide stripes, alternating red material and see-through sheer. Wild, but…does it belong out of the bedroom?  More sheer from Nina Ricci in a pale white, long sleeve to-the-floor very sheer dress worn with just the bare body plus black stockings. Bagley Mischka shows a black and sheer evening dress of flounce and appliqués, exaggerating the model’s full (and basically out-of-fashion) hour-glass figure.  It, too, is sheer, sheer, sheer.  Whew! What’s going on here…?

 

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                BURBERRY AD CAMPAIGN ZONES IN ON “GREEN”

 

GENTILITY RETURNS:  A new campaign by Burberry, photographed at England’s fabulous Petersham Nurseries, takes the firm and its products on a fascinating journey back to nature.  Luxurious pictures show the posh garden center just outside of London, lush with young and mature flora, and give a new, quieter touch to the company’s products.

 

The ads will start running in numerous international fashion publications in February and will place major emphasis on a new sport collection, hot selling jewelry, and shoes.  “I wanted the mood to be gentle, relaxed, romantic, and about a quiet, beautiful sense of luxury,” declared the firm’s creative director, Christopher Bailey.  In what suggests a beginning industry-wide move away from outrageous glitz, the ads offer a long awaited return to real elegance and refinement. 

 

  • You can mimic the Burberry mystique with accessories that are a little smaller, a little quieter, a little purer.  Shine that isn’t blinding.  Evolved glitz.  Look for       classics with a Grace Kelly feel, or minimalist modern accessories that keep  things smooth and unembellished.

 

 

A gentle garden theme comes through in a charming embroidered bunny rabbit tote bagOr, you can emphasize quiet luxury with a beautiful, traditional silver- tone necklace featuring faceted crystal and faux pearls.  Choose all pink or white with iridescent crystals, great for holiday or weekend extravaganzas.

Comments (0) Posted by Mary McGarry on Saturday, December 27th, 2008


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