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Ideas for Jewelry & Accessory Businesses
Filed under Mardi Gras Jewelry
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Mardi Gras jewelry is a seasonal thing, right?  Not if you are royalty in a Krewe and need favors.  As Mardi Gras draws near, things get hectic and the items that make nice favors often sell out.  The chance to be king, queen, or other members of the court is often once in a lifetime.  Therefore, they don’t want to hand out just any favor; they want something special. And they have to shop early

MARDI GRAS JEWELRY USED FOR FAVORS

A popular favor every year is Mardi Gras jewelry.  The mask pin shown has sparkly pave’ crystals Mardi Gras jewelry mask theme covering the cateye mask.  Flowing metal sculptured ribbon surrounds the mask using purple and green jewel tone epoxy to add the Mardi Gras colors.   Mardi Gras crown pinMasks are a favorite Mardi Gras jewelry theme used for favors, but other popular themes are crowns, jesters, and comedy tragedy.  The crown pin shown really stands out with dimensionally raised shape, crystal highlights, and eye-catching jewel tone epoxy.   Some like Mardi Gras jewelry that is unique.  This jewelry is usually limitedMardi Gras jewlery with second liner to one or two deigns in the theme.   Some of the pins on our site that fit into this category are carousel horses, jack-in-the-box, and second liners like the one shown.   What are second liners?  These are people celebrating with a spontaneous dance usually carrying an umbrella.  The name comes from people falling in behind a Mardi Gras parade and dancing as they follow.

MARDI GRAS RHINESTONE PINS FOR FAVORS

Mardi Gras rhinestone pins that spell out the title of members of the court are in demand everyMardi Gras rhinestone queen pin year.  Almost exclusively, court members of the Krewes use this jewelry.  The pins spell out titles in rhinestone letters like king, queen, maid, duke, duchess, captain, prince, and princess.   These rhinestone title pins are extremely popular and as Fat Tuesday draws near, inventory is very scarce.  For that reason, royalty generally shops for these pins early. If you have Krewe members shopping with you, it is a good idea to have these Mardi Gras rhinestone pins in your inventory now to get this business.

MARDI GRAS FACE MAGNETS FOR FAVORS

Other members of Krewes attending Balls also need favors.  Mardi Gras face magnets are popular andjester head magnets in Mardi Gras colors very affordable.  Actually they fill two needs for gift shops—souvenirs and favors.  Krewe members use these favors to give others seated at their table and for call-out favors when asking a lady to dance.  There are more than 20 designs to pick from, but the jester head magnet in Mardi Gras colors is most popular. In the heat of the summer, most gift shops are not thinking about Mardi Gras.  This can be to your advantage when royalty is shopping for favors and you are the only option.

Comments (0) Posted by Michael Gietl on Friday, July 25th, 2014


Filed under Hats
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FascinatorsFascinators – Popularity of fascinators is on the rise again. Vibrant color is important right now-great for a summer look. See our wide range of colors and great selections.

Comments (0) Posted by admin on Thursday, June 26th, 2014


Filed under Hats
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Classic womens dress hat 98Straw Hats range from rugged rush straw safari and gambler hats for festivals and outdoor work to boutique quality raffia hats and sewn-and braid wheat straw.

Comments (0) Posted by admin on Monday, June 23rd, 2014


Filed under Cowboy Hats, Hats
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Cowboy Hats – Never count out cowboy hats. They return as a leading hat category every summer-fashion colors for cowgirls and rugged straws and distressed toyo for cowboys.

Comments (0) Posted by admin on Wednesday, June 18th, 2014


Filed under Casual Hats, Hats
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Fedoras – continue their trendy popularity thanks to innovative colors and the fact that no other hat has stepped up to take the spotlight. These hats are mainly unisex. Also important for the younger market, celebrities are wearing them.

Comments (0) Posted by admin on Wednesday, June 18th, 2014


Filed under Fashion Accessories
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Themes have two drawing cards-attractive craftsmanship and a theme that touches the heart of the shopper.  Customers buy it because of their own attachment to the theme or as a gift for others with a deep interest in the theme

For niche items to be successful you must match the product to a cluster group of shoppers-they have to be interested in the product presented.  Second, you must make a statement with a heavy concentration of the theme.  At outdoor events, the entire booth is often dedicated to one theme or category.

Examples you may have seen recently are booths dedicated to jellyfish in glass, or glass jewelry with the artist working a torch and holding people in awe.  How many times have you seen an entire booth of hematite?  This is also a nice markup business for you. Booths of theme pendants and earrings are rarely seen because vendors don’t have access to wide selection of nicely crafted metal theme pendants and earrings, but you do.

Hopefully these suggestions will stir creative ideas that will pick up summer business. Also, check out bridal jewelry, bridal gloves, evening bags, and tiaras on the site for June brides.

nursing pendant Theme Pendants and Earrings-Most of the pendants and earrings under the theme category are created by Best, a leader in quality fashion jewelry.  The detail and workmanship will certainly draw admiring eyes.  But the real drawing card is the themes that are so well designed.  Nearly any theme that suits your customer base can be found here-sea life, sports, motorcycles, gardening, western, horses, cheerleaders, seasonal, wildlife, pets, and more.  Use the search on the site to find your theme. Put in single words in the singular to get the most results

Flag tie Theme Ties – Ties create a theme for men.  You can find ties in sports themes as well as occupational, sea life, gaming, pets, classic cars and more.  The most popular themes have their own categories-American flag, Christian, seasonal, and Masonic ties. 

religious scarvesTheme Scarves – Infinity scarves are the trendy scarf today, but the scarf wth timeless longevity is the polyester oblongs that is cool in summer and has themes that capture the heart.  Included are Christian themes plus occupations, seasonal, music, Americana, garden, and animal themes.

Comments (0) Posted by admin on Sunday, June 15th, 2014


Filed under Casual Hats, Hats
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Wide Brim Hats — The most popular hat for women every summer is wide brims,the traditional rounded crown with 4 to 7 inch wide brims. This year neutral colors with animal print scarf bands are important and also tropical color wide brim hats.

Comments (0) Posted by admin on Sunday, June 8th, 2014


Filed under Wholesale Jewelry
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vintage leopard ring Vintage Jewelry — Do you want to attract customers with nostalgia?  Find on our site a variety of jewelry from the eighties.  A wide selection of fashion rings manufactured in the eighties, bold nugget bracelets from the oil boom years, Lucite earrings in color, polka dot, and nautical designs.  Also, see chapita earrings under the Fashion Jewelry category. Many are retailing online today for over $50.

hematite bracelet Hematite Jewelry — Especially important for outdoor vendors, hematite jewelry makes a statement with a show of different designs.  Hematite draws with pendants in themes that can reach customers’ interests.  Many also believe hematite can provide pain relief.

Navajo style turquoise earringsGemstone Jewelry — Semi precious jewelry seems to have some magic for drawing customers, especially at outdoor events.  Turquoise is particularly popular.  Show customers the uniqueness of each piece with banding, inclusions, and color.  There is plenty to talk about with gemstone jewelry that will keep consumers intrigued.

lampwork bead necklace setGlass JewelryGlass jewelry has many interesting facets from Murano style glass and lampwork beaded jewelry to millefiori.  The style shown is an necklace set with lampwork beads.

shell jewelry Shell Jewelryshell jewelry has a wild range from chip shell necklaces teens like to high fashion shell jewelry for boutiques.  In between is bright color in shell jewelry for casual wear.  A niche of shell jewelry draws attention with the natural iridescence and amazing colors.

fleur-de-lis necklace setFleur-de-lis Jewelry — This jewelry and accessory niche captures the spirit of New Orleans that has grown to nationwide popularity after Hurricane Katrina.

Comments (0) Posted by admin on Thursday, June 5th, 2014


Filed under Hats, Wholesale Church Hats
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white church hatWhite Church Hats – Summer conventions and workshops for churches often call for a day when women are asked to wear white dress hats. Supply is low in the summer when the need arrives.  We strive to keep this inventory on hand for retailers needing white dress hats to serve their customers.

Comments (0) Posted by admin on Tuesday, June 3rd, 2014


Filed under wholesale theme jewelry
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wholesale theme jewelryWholesale theme jewelry adds a magical quality to summer fashion business.  Summertime definitely needs some help in lifting sales for most businesses.  Of course, beach locations, tourist destinations, and outdoor markets love summer.  But practically all other fashion businesses feel a dip.  So a little magic doesn’t hurt.

 

The last blog explored niche markets that level the playing field for small businesses competing with the majors.  Wholesale theme jewelry goes a step further.  Most fashion jewelry sells because it makes a fashion statement the consumer loves with certain outfits.  Theme jewelry appeals not only to the sense of style, it also goes straight to the heart with a theme the consumer cares about.  What a help this is in breaking down summer buyer resistance.

 

WHOLESALE THEME JEWELRY WITH QUALITY CRAFTSMANSHIP

 

Imagine a line of wholesale theme jewelry that has exceptional quality and creativity to produce endless theme jewelry and does it at a reasonable price.  A manufacturer fits this description to a T.  For more than 30 years, Best has been working with metal to perfect a fashion jewelry line with themes that are immediately recognized.  We are proud to distribute their line of wholesale theme jewelry.

 

There process is amazing.  Pendants and matching earrings make up most of the line. Metal stamping is their signature process.  When your customers see their pendants in your showcase, they can never imagine such detail stamped from a single sheet of thin metal.

theme earrings

Inspiration for the line began in the 1980s when puffy hearts in sterling silver became the rage.  These large hearts were hollow inside so provided nice size without being heavy.  They were also pricey.

 

Best applied this process to an extensive line of theme pendants and earrings.  Stamping a thin sheet of metal, they achieve amazing dimensionally raised detail.  Sealing the backs with metal that fits precisely creates the puffy quality with lightweight mentioned above. Plating, polishing, and sometimes antiquing recesses or epoxing to add color completes the fashion jewelry.  Now you have affordable fashion jewelry with the identical look of sterling silver.

 

THE POWER OF THEMES

wholesale dog pendant

Ok, that explains the quality, but where is the magic?  The magic is the themes.  Think for a second about the last time you attended a street fair, craft show, or festival with exhibitors.  Exhibitors’ booths with jewelry in countless themes always seem to draw consumers’ attention.  Once people start to gather studying the themes for something that touches their heart, more shoppers have to gather to see what is so interesting.   When they spot the theme that tugs at their heartstrings, it is awfully hard to resist buying.

 

Showcases in brick and mortar businesses work the same way.  They don’t have the advantage of aisles full of customers, but silver plated theme pendants and earrings laid out on black velvet provide something that is irresistibly interesting.  This display will remain in the in the mind of customers even if they don’t buy immediately.  It will draw them back the next time they need a gift and want to make it special.  When they give a gift that is a theme dear to the heart of the receiver, it is certainly appreciated.

 

MORE WAYS TO PUT WHOLESALE THEME JEWELRY TO WORK FOR YOU

 

The best products can’t help business if no one is aware of them.  So getting the word out is priority number one.  This applies to brick and mortar businesses more than to vendors at events. One solution is to take the show on the road.

 

Set up at festivals, swap meets, street fairs, flea markets, church and school fairs, or other events that draw a crowd.  Even when events don’t have exhibitor booths, you can often arrange with the organization for a percentage of sales if they will let you set up.  Anything that draws a crowd works—bingos, sporting events, car shows, music events, even some hospital gif shops let a vendor occasionally set up.  Make sure you provide information about your location to customers because even if the effort breaks even, it is advertising.

baseball pendant and earrings

If events have a theme like a baseball tournament, theme jewelry to match the event will definitely be a hit.   So matching themes to events is another important way to maximize impact.  Use the serach on the site to find wholesale theme jewelry for numerous events. Searching simple words in the singular renders most results

 

A final point is when you take the show on the road, you enter the group of retailers we mentioned in the first paragraph that enjoys summer because it is when they their business improves.

 

Give some thought to the value of wholesale theme jewelry in building summer sales.  I have seen it work for both vendors doing shows and for stores when they make a statement with the theme jewelry by dedicating an area with enough products to make an impact.

Comments (0) Posted by Michael Gietl on Sunday, June 1st, 2014