Fascinators – Popularity of fascinators is on the rise again. Vibrant color is important right now-great for a summer look. See our wide range of colors and great selections.
Filed under Hats
Straw Hats range from rugged rush straw safari and gambler hats for festivals and outdoor work to boutique quality raffia hats and sewn-and braid wheat straw.
Filed under Cowboy Hats, Hats
Cowboy Hats – Never count out cowboy hats. They return as a leading hat category every summer-fashion colors for cowgirls and rugged straws and distressed toyo for cowboys.
Filed under Casual Hats, Hats
Fedoras – continue their trendy popularity thanks to innovative colors and the fact that no other hat has stepped up to take the spotlight. These hats are mainly unisex. Also important for the younger market, celebrities are wearing them.
Filed under Fashion Accessories
Themes have two drawing cards-attractive craftsmanship and a theme that touches the heart of the shopper. Customers buy it because of their own attachment to the theme or as a gift for others with a deep interest in the theme
For niche items to be successful you must match the product to a cluster group of shoppers-they have to be interested in the product presented. Second, you must make a statement with a heavy concentration of the theme. At outdoor events, the entire booth is often dedicated to one theme or category.
Examples you may have seen recently are booths dedicated to jellyfish in glass, or glass jewelry with the artist working a torch and holding people in awe. How many times have you seen an entire booth of hematite? This is also a nice markup business for you. Booths of theme pendants and earrings are rarely seen because vendors don’t have access to wide selection of nicely crafted metal theme pendants and earrings, but you do.
Hopefully these suggestions will stir creative ideas that will pick up summer business. Also, check out bridal jewelry, bridal gloves, evening bags, and tiaras on the site for June brides.
Theme Pendants and Earrings-Most of the pendants and earrings under the theme category are created by Best, a leader in quality fashion jewelry. The detail and workmanship will certainly draw admiring eyes. But the real drawing card is the themes that are so well designed. Nearly any theme that suits your customer base can be found here-sea life, sports, motorcycles, gardening, western, horses, cheerleaders, seasonal, wildlife, pets, and more. Use the search on the site to find your theme. Put in single words in the singular to get the most results
Theme Ties – Ties create a theme for men. You can find ties in sports themes as well as occupational, sea life, gaming, pets, classic cars and more. The most popular themes have their own categories-American flag, Christian, seasonal, and Masonic ties.
Theme Scarves – Infinity scarves are the trendy scarf today, but the scarf wth timeless longevity is the polyester oblongs that is cool in summer and has themes that capture the heart. Included are Christian themes plus occupations, seasonal, music, Americana, garden, and animal themes.
Filed under Casual Hats, Hats
Wide Brim Hats — The most popular hat for women every summer is wide brims,the traditional rounded crown with 4 to 7 inch wide brims. This year neutral colors with animal print scarf bands are important and also tropical color wide brim hats.
Filed under Wholesale Jewelry
Vintage Jewelry — Do you want to attract customers with nostalgia? Find on our site a variety of jewelry from the eighties. A wide selection of fashion rings manufactured in the eighties, bold nugget bracelets from the oil boom years, Lucite earrings in color, polka dot, and nautical designs. Also, see chapita earrings under the Fashion Jewelry category. Many are retailing online today for over $50.
Hematite Jewelry — Especially important for outdoor vendors, hematite jewelry makes a statement with a show of different designs. Hematite draws with pendants in themes that can reach customers’ interests. Many also believe hematite can provide pain relief.
Gemstone Jewelry — Semi precious jewelry seems to have some magic for drawing customers, especially at outdoor events. Turquoise is particularly popular. Show customers the uniqueness of each piece with banding, inclusions, and color. There is plenty to talk about with gemstone jewelry that will keep consumers intrigued.
Shell Jewelry — shell jewelry has a wild range from chip shell necklaces teens like to high fashion shell jewelry for boutiques. In between is bright color in shell jewelry for casual wear. A niche of shell jewelry draws attention with the natural iridescence and amazing colors.
Fleur-de-lis Jewelry — This jewelry and accessory niche captures the spirit of New Orleans that has grown to nationwide popularity after Hurricane Katrina.
Filed under Hats, Wholesale Church Hats
White Church Hats – Summer conventions and workshops for churches often call for a day when women are asked to wear white dress hats. Supply is low in the summer when the need arrives. We strive to keep this inventory on hand for retailers needing white dress hats to serve their customers.
Filed under wholesale theme jewelry
Wholesale theme jewelry adds a magical quality to summer fashion business. Summertime definitely needs some help in lifting sales for most businesses. Of course, beach locations, tourist destinations, and outdoor markets love summer. But practically all other fashion businesses feel a dip. So a little magic doesn’t hurt.
The last blog explored niche markets that level the playing field for small businesses competing with the majors. Wholesale theme jewelry goes a step further. Most fashion jewelry sells because it makes a fashion statement the consumer loves with certain outfits. Theme jewelry appeals not only to the sense of style, it also goes straight to the heart with a theme the consumer cares about. What a help this is in breaking down summer buyer resistance.
WHOLESALE THEME JEWELRY WITH QUALITY CRAFTSMANSHIP
Imagine a line of wholesale theme jewelry that has exceptional quality and creativity to produce endless theme jewelry and does it at a reasonable price. A manufacturer fits this description to a T. For more than 30 years, Best has been working with metal to perfect a fashion jewelry line with themes that are immediately recognized. We are proud to distribute their line of wholesale theme jewelry.
There process is amazing. Pendants and matching earrings make up most of the line. Metal stamping is their signature process. When your customers see their pendants in your showcase, they can never imagine such detail stamped from a single sheet of thin metal.
Inspiration for the line began in the 1980s when puffy hearts in sterling silver became the rage. These large hearts were hollow inside so provided nice size without being heavy. They were also pricey.
Best applied this process to an extensive line of theme pendants and earrings. Stamping a thin sheet of metal, they achieve amazing dimensionally raised detail. Sealing the backs with metal that fits precisely creates the puffy quality with lightweight mentioned above. Plating, polishing, and sometimes antiquing recesses or epoxing to add color completes the fashion jewelry. Now you have affordable fashion jewelry with the identical look of sterling silver.
THE POWER OF THEMES
Ok, that explains the quality, but where is the magic? The magic is the themes. Think for a second about the last time you attended a street fair, craft show, or festival with exhibitors. Exhibitors’ booths with jewelry in countless themes always seem to draw consumers’ attention. Once people start to gather studying the themes for something that touches their heart, more shoppers have to gather to see what is so interesting. When they spot the theme that tugs at their heartstrings, it is awfully hard to resist buying.
Showcases in brick and mortar businesses work the same way. They don’t have the advantage of aisles full of customers, but silver plated theme pendants and earrings laid out on black velvet provide something that is irresistibly interesting. This display will remain in the in the mind of customers even if they don’t buy immediately. It will draw them back the next time they need a gift and want to make it special. When they give a gift that is a theme dear to the heart of the receiver, it is certainly appreciated.
MORE WAYS TO PUT WHOLESALE THEME JEWELRY TO WORK FOR YOU
The best products can’t help business if no one is aware of them. So getting the word out is priority number one. This applies to brick and mortar businesses more than to vendors at events. One solution is to take the show on the road.
Set up at festivals, swap meets, street fairs, flea markets, church and school fairs, or other events that draw a crowd. Even when events don’t have exhibitor booths, you can often arrange with the organization for a percentage of sales if they will let you set up. Anything that draws a crowd works—bingos, sporting events, car shows, music events, even some hospital gif shops let a vendor occasionally set up. Make sure you provide information about your location to customers because even if the effort breaks even, it is advertising.
If events have a theme like a baseball tournament, theme jewelry to match the event will definitely be a hit. So matching themes to events is another important way to maximize impact. Use the serach on the site to find wholesale theme jewelry for numerous events. Searching simple words in the singular renders most results
A final point is when you take the show on the road, you enter the group of retailers we mentioned in the first paragraph that enjoys summer because it is when they their business improves.
Give some thought to the value of wholesale theme jewelry in building summer sales. I have seen it work for both vendors doing shows and for stores when they make a statement with the theme jewelry by dedicating an area with enough products to make an impact.
Filed under Fashion Marketing
What can niche markets do for small business in the fashion industry? First, let’s begin with the challenges these small businesses face. Entrepreneurs in the fashion industry are a hardy lot of people. They face what often seem insurmountable challenges and yet always find a way to move forward. The economy, competition from the majors, and government regulations are only a few of the challenges. Yet this special group of people overcomes with drive, imagination, and creativity.
Niche Market Report from ColoradoStateUniversity
A report from the Colorado State University that is actually focusing on agriculture provides idea that apply to all businesses including fashion businesses. It begins with the line, “Niche markets are an attractive opportunity available to small businesses forced to compete against the scale economies that larger competitors are able to achieve.” That is an academic way of saying niche markets can level the playing field.
The report begins with a search for like-minded consumers that become cluster groups. This is a niche market. A plan to focus on their wants is filling the need with products for a niche market.
Appealing to Consumers with Niche Market Product Line
The report concentrates on the cluster group side of niche markets, but there is a flipside also that applies very easily to fashion businesses. Many entrepreneurs already use it. That is to draw customers by concentrating on a narrow segment of merchandise. Reducing this idea to a simple example, let’s think about swap meets or craft shows. Booth focused on a narrow product line normally draws more customers. And a gathering of customers usually translates into a crowd of customers that want to see what everybody is interested in.
A booth filled with nothing by beautiful blooming orchids can’t miss. Recently booths with jellyfish in glass draw crowds. Glass jewelry booths with the artist using a torch to create a new piece have shoppers standing in awe.
Niche Markets in Fashion Jewelry and Accessories
What are some niche markets in jewelry and accessories that appeal to shoppers? There are two ways to capture attention with niche markets. First, concentrating on one particular item in fashion jewelry or accessories that is in demand creates a niche market, especially if it is unique. The second method will be covered in the following blog. Here are a few examples of focusing on narrow product lines.
Have you seen booths full of hematite jewelry at flea markets of swap meets? Hematite has at least two drawing cards. First necklaces use pendants to create themes—different pendants to appeal to everyone from teens to seniors. Second, many consumers credit hematite jewelry with pain relief since it is an iron derivative. This is widely believed and the lack of support in medical journals doesn’t change the opinion of many. Normally markup is good with wholesale hematite jewelry retailing at 3 to 4 times markup.
Gemstone jewelry seems to have some magic at outdoor events that draw a crowd. Semi precious jewelry in bracelets, necklaces, and earrings have interesting banding, inclusions, and natural colors. Stones always have a way to capture interest and they also have lots of stories that can keep shoppers intrigued. A booth can contain a mix of gemstones or concentrate on one, like turquoise—the most popular semi precious stone.
MUSIC JEWELRY AND ACCESSORIES
The music jewelry and accessory niche puts the shoe on the other foot. So far we have been talking about product niches—a narrow line of products like all hematite jewelry. The music theme uses the idea in the report from ColoradoStateUniversity—providing a want or need to a group of like-minded people—a cluster group.
Gift shops in a music theater or near one can capitalize on the music theme. That sounds like a very small number of shops. But there is another way to capitalize on this market. That is to go to the event when they allow vendors. Every kind of music festival and concert is a potential market. These people love music and are definitely interested customers. This niche is important enough tht we have a category dedicated to it on our website.
Fleur-de-lis jewelry mushroomed in New Orleans after Hurricane Katrina. Actually, fleur-de-lis jewelry was in our Louisiana tourist line before the Hurricane and didn’t sell very fast. But what a shock the sudden rise of fleur-de-lis jewelry and accessories was after the Hurricane.
Nine years later fleur-de-lis jewelry is still important enough to be a niche market. The popularity spread throughout the country. Since Katrina, fleur-de-lis jewelry
Hats can always be a niche market, especially in the summer. However, focusing on one category of hats creates a stronger market—for example, church hats.
For summer events, especially outdoor events, casual hats can be a booth or store that draws. If you want to narrow the niche even further, think about straw hats. Straw hats have a range from durable festival hats to boutique quality raffia hats and sewn-and-braid wheat straw hats.