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| February 2006 |
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In This Issue:
More Hats that Sell
Red & Pink Hats
Trendy Ballcaps
Pre-made Hat Trims
Novelty Hats: The Fun Business

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New Arrivals
Easter Jewelry
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Greetings!
The opportunities in hat sales are so exciting in 2006
that we have devoted the entire newsletter to hats.
The two biggest days of the year for dress hats are
coming in the next 90 days -- Easter and Mother's
Day. In addition, everything points to 2006 as being
the peak year for shapeable cowboy hats. Casual
and straw hats enjoy the strongest sales of the year
in spring. And anybody that wrote the obituary for
novelty hats, wrote it too soon because they are
back with a vengeance. So let's look at each
category and see hw you can profit in a low
competition business -- hats.
Michael Gietl
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Cash in on the Peak Season for Dress Hats
Profit in a Low Competition/High Demand Item
From now until Mother's Day there will be a heavy
demand for ladies church hats. These ladies need a
nice church hat for Sundays and know that nice
dress hats don't come cheap. The key here is to
offer exceptional looks at very affordable prices.
Prices have been escalating over the last few years
so it's our job to find the fresh designs and best
prices. It's your job to promote ladies dress hats in
your area. First, this is low competition business.
Department stores are caught up in the escalating
prices and major discounters can't offer the quality
and uniqueness that the ladies demand. Uniqueness is important because nobody in a small
community wants to show up in the same hat as
someone else. So here is an idea to help you add
numerous unique designs and increase your profit
margin at the same time. Choose the basic hats
form the dress hat category and choose trims from
dress hat trims. These are the same components
that many of our finished hats contain and with a hot
glue gun and five minutes of time you can produce
custom designs and save $8.00 a hat over the cost
of finished hats. Cut your inventory after Mother's
Day as the business slows, but remember, when
someone needs church hats after Mother's Day, you
may be the only game in town because what little
competition you have, has usually moved on to the
next item.
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Peak Year for Shapeable Cowboy Hats
Is this the Last Year of the Gold Rush?
For the last three years shapeable cowboy hats have
been phenomenal. Celebrities in MTV and country
music made rollup cowboy hats a universal fashion
statement for guys and gals alike. All of a sudden
being country was cool. And for three years the
supply never caught up with the demand. Major
discounters and department stores have practically
missed the entire trend. It has been a boom for
small business and 2006 should be the peak year. It
is the year that supply may finally catch up so we
might not own the market after this year. Stay ahead of the competition with the right looks.
The distressed pinch front raffia is the number one
seller (distressed is that well-worn look, like you have
been sweating in it for six months while riding herd).
Pinch fronts are very good in colors especially for
ladies. White, pink, and black are the best and red
for the red hatters. Pinch tops (or cattlemen) are
good especially in tightly rolled looks. Sparkle is a
new look in 2006 with rhinestone bands and sequin
highlights. Thin your inventory late in the summer
because next year is a question mark.
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Casual Hats for Spring
Colors and Straws for the Spring Hat Bonanza
Casual hats are an area where we have
to compete
with major discounters. They often import their own
so have a cheap price (often accompanied with a
cheap look). The key is to offer the bright colors
which have traditionally been the most popular and
sell out first. In addition, carry nice shapes in quality
natural straws. Discounters have moved away from
sewn and braid straws, which leaves a big window of
opportunity for us because they have good body and
are quality hats at affordable prices. Shop your local
discounters and stock hats that they don't have. In addition, most wholesalers and majors have
decided that the red hat market is over saturated
and are dropping out. The market is still there so fill
the void.
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The Other Big Seller for Spring
Hats are excellent for the spring, but so is elegance.
Prom, bridal, and pageant are all going on creating
huge opportunities for sales. The next newsletter,
totally dedicated to elegance, will be out soon.
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Copyright © 2006 Accessory Wholesale Inc. Feel free to reproduce the newsletter as long as the copyright notice is included and a link to www.awnol.com
Questions or Comments? Promos@awnol.com
Phone: 504-736-0357
Web: http://www.awnol.com
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