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| September 2005 |
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In This Issue:
More "Must Haves" that are Hard to Find
Elegant Evening Bags
Red Hats & Niche Markets
Crystal and Rhinestone Bracelets
Local Themes

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New Arrivals
High Fashion Jewelry for Fall
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Greetings!
Put music, good food, history, and great fun in the
gumbo pot and the result is New Orleans -- a city with
a unique culture and spirit. Hurricane Katrina shook
it a few weeks ago, but it can't destroy it. There is
tragedy that tears at the heart, but there is a spirit
in the "Jewel of the South" that will not be broken.
Everyday emails ask "are you open?" and the answer
is "mais oui" (a resounding yes) -- not only open but
nearly back to normal. So normal that I go down to
the post office and stand in line (bored to death) to
buy a roll of stamps and have this realization --
why am I here? I am here because this is
where the stamps are! So let's take a page out
of the post office's book (and here is where you
come in). Let's be the post office in the fashion
industry, in other words, the only place to get it.
Here are some ideas that can make you the only
game in town.
Michael Gietl
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Providing the "Must Haves"
Be the formal glove source in your area
Let's think about what needed fashion jewelry or
accessory is missing in your area. When someone
needs formal gloves in your locale, where can
they
go? This accessory is often a must for bridal,
bridesmaids, proms, balls, and formal events. While a
shop may carry a few pieces in white or ivory, where
can they go for the variety of colors needed for
bridesmaids, prom, and other special occasions?
Where can they find gloves for children or gloves in
different popular fabrics or lengths? Most retail customers want to see these accessories
and match the colors rather than ordering them from
a catalog or off the web. Also, this is a safe
business for you because it is not effected by up and
down fashion trends. So if you are the source, they
need you like
we need the post office.
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Bring Them to your Shop with Hats
Fall Hats for Homecoming
Here we are at the beginning of September already.
Fall fashion is coming out and Homecoming is just
around the corner. Campuses all over the country
will be celebrating homecoming and there is a needed
item that is very hard to find -- homecoming hats.
There will be a frantic search for this accessory.
Since homecoming is a fall event, the hats they want
are usually felts and they like rather conservative
designs with smaller brims. These fall hats have
recently arrived and are under "dress hats" on the
site. And one more thing, all those ladies that need
fall hats for church will be shopping too.
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Tiaras -- the Quiet Profit Maker
Provide the Princess Look
Next, there is an excellent business that goes on
very quietly and has little competition. We are
talking about the tiara business, and this can
include
tiara combs, crowns, and rhinestone hair
accessories. There is a steady demand for these
accessories and there are few shops that carry a
nice selection. Bridal is the biggest market and after
that pageant. But how many other events are there
that have queens and need tiaras. Look at the
schools, proms, festivals, and balls. From prom
queen to frog festival queen, they all need tiaras and
usually an event needs several tiaras. The good
news for you is that this is not something that
they "want", this is something that they "need".
Offer a selection in tiaras and rhinestone hair
accessories and you will be the place they have to
go for these accessories.
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Copyright © 2005 Accessory Wholesale Inc. Feel free to reproduce the newsletter as long as the copyright notice is included and a link to www.awnol.com
Questions or Comments? Promos@awnol.com
Phone: 504-736-0357
Web: http://www.awnol.com
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