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Greetings!
What direction is fashion jewelry taking and what do
we need this summer to weather the recession?
Accurate answers to these questions are more
important than ever in times that allow little wiggle
room for mistakes.
This newsletter concentrates on casual jewelry and the good news is the answer to
what fashion jewelry is most important seems very clear
with our statistics and Accessory Magazines annual
census report in full agreement. Add to that, this is the
same styles of fashion jewelry you see in the
showcases of upscale department stores so we can
feel confident we are on the right track. So here are
the results.
Michael Gietl
Classic Necklace Sets
Statement Necklaces Rise to the Top in
Fashion
Last year Accessories Magazine's census reported
major department stores found bracelets to be the
hottest seller in fashion jewelry for 2007. Our own
statistics showed bracelets to be excellent, but
necklace sets to be the top sellers. The latest census
report confirms that 2008 was the year of the
statement necklace. This is the look you see in the
showcases of upscale department stores and
boutiques and the most important fashion jewelry for
summer of 2009.
The top selling necklace sets are classic styles with
quality components. If this sounds like a rerun of last
year, you are close to right. When economic
conditions are challenging, it's not the time for a 180
degree turn in fashion accessories. So expect
continued demand for fashion jewelry in classic
designs. Number one place goes to designs
incorporating gemstone jewelry. Turquoise
and coral
are certainly important and perennial favorites like the
soft pink of rose quartz or tiger's eye that accessories
neutrals so well are back. But fashion loves the shock
of newness and unusual jasper, agate, and quartz are
bringing the fresh looks to fashion jewelry.
Actually, innovation is the life-blood of trends and this
season updated designs accompany the beauty
shock of new semi precious components to give
gemstone jewelry that change. Long necklaces, multi-
layers, and unusual pendants are a few of the
innovations keeping gemstone fashion jewelry in high
demand. Our own statistics show that gemstone
jewelry is the run-away best seller in fashion
necklaces. So if you are fine tuning your fashion
jewelry selection for summer, don't overlook the
importance of gemstone fashion jewelry.
Fashion Necklaces
Bold, Long, and Vibrant Color
Yes, gemstone is number one, but it is not the whole
story. Other winners for the summer include bold
fashion jewelry,
especially glass designs, long
swinging chains mixed with other rope-like necklaces,
vibrant color, and meaningful jewelry with engraved
messages. All are good this summer and build on
designs from last year. (Check out the Accessories Magazine Census
Report for all the detail on 2008's
top sellers.)
Bright color was a surprise last summer and returns
again, this time with floral and garden themes as well
as dyed shell to give us more natural components.
The most popular styles have dramatic size with large
pendants or dangling disks. Expect the garden
themes to return again next summer inspired by the
stunning looks of the Golden Age in Costume Jewelry.
Fashion Bracelets
A Close Second in Fashion Jewelry Popularity
While the statement necklace may occupy first place,
bracelets are still excellent and far too important to
ignore. Wide cuffs and bangles, especially worn in
multiples are getting more than their share of attention
in fashion magazines and on the runways. Mixed
styles of
bangles stacked up one or both arms is a common
fashion statement, although perhaps a little overdone
for business wear.
Everything that is good in
necklaces is also good in bracelets. Gemstone
bracelets are excellent with chunky beaded designs
and multiple rows forming wide semi precious
bracelets. The chunky look is also good with the
saturated color of glass that has a quality the eye
immediately recognizes.
Metal cuffs are
hardly distinguishable from bracelets
in precious metals. Many have etched designs or
embossed themes like elephants. This is a forever
look in fashion jewelry that never goes out of style.
Meaningful bracelets carry imprinted or
engraved words. Most popular are religious
messages including the virtues or scripture
quotations. Also phrases with emotional impact are
good like love, friendship, and family.
Vibrant
color finds expression in the fun look of lucite bangles
or dyed shell bracelets while enameled bangles
deliver the color with more sophistication. Bracelets
are a close second to necklaces in popularity and
always good for summer sales so you don't want to
miss out on this fashion jewelry that appeals to every
age.
Next Newsletter: Summer Accessories Including Hats & Sunglasses
The next newsletter will concentrate on summer
accessories that are easy sellers even in a slowing
economy. We will highlight what is new and hot as
well as some bargains that you can cash in on
because some manufacturers need to move
merchandise. The most important thing is to keep
positive because moderately priced fashion
accessories always continue to sell even in economic
downturns.