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New Arrivals
Cubic Zirconia Earrings
Greetings!
The Christmas tree comes down and the purple, gold,
and green go up as Mardi Gras season begins. This
season shops have more opportunity to sell Mardi
Gras with Fat Tuesday falling on February 24th. You're
not left out even if you are thinking it doesn't happen in
my area or my shop is a different type of
merchandise. So let's see what's selling and how
you fit in.
Michael Gietl
Venetian Style Masks
Classy Masquerade Masks
Sales of Venetian style
masks have been quietly
growing over the last few years and today are our
number one selling Mardi Gras item. The masks have
a rich history dating back to the Commedia dell'Arte
during the Renaissance. This style of theatre was the
forerunner of slapstick, Vaudeville, and comedy in
silent movies and early talkies.
Venice
continues to master the art with skilled craftsman
creating one of a kind pieces that are collectible
works. Inspiration for many designs comes from the
stock characters of the Commedia dell'Arte including
long-nosed Zanni masks, hook-nosed Pulcinella
masks, and patchwork Arlecchino masks. These are
not only extremely popular for balls, Mardi Gras, and
fundraisers, but have a growing following among
younger consumers-and here is where Mardi Gras
expands to the backyards of those that thought they
were out of the loop.
The younger market loves reality shows and Paris
Hilton gave a big boost to Venetian style masks with
the finale of Best Friends Forever.
While this may seem corny to many of us in older
generations, this stuff makes a big impact on the
young and is adding to the growing demand for
Venetian style masks for Sweet Sixteens,
Quinceaneras, Debutante balls, and even proms. In
addition, there are Venetian themed weddings on one
end of the spectrum and birthday and bachelorette
parties on the other end. Suddenly it becomes
apparent that every retailer can be a player in this
expanding business.
Mardi Gras Jewelry Lifts Spirits
Mardi Gras Pins are Almost Must-Have
Mardi Gras jewelry is so entwined in the traditions of
Carnival that it is indispensible. Mardi Gras jewelry
fills every need from crown pins for the royalty to call-
out favors and table favors for ball attendees. But we
can't forget the spirit created all season long by
women wearing Mardi Gras jewelry to work, shopping,
and dining out.
Pins are always the most
popular jewelry and this season some new Mardi Gras pins
Make a dramatic statement with ceramic
faces trimmed with poufs of marabou fathers and
streamers of ribbons and beading-gorgeous pins
with a hand made look. The best part for the retailer is
the wide profit margin thanks to a wholesale price of
$1.50. Mardi Gras colors are included, but brights are
also mixed in the assortment-the tropical brights of
Carnival in Rio.
Don't think Mardi Gras jewelry has a 6 week life span
and then is stored for eleven months. In South
Louisiana it is a souvenir year round that makes a
wonderful gift to take back home. Beyond Louisiana
orders come in all year and from every imaginable
location for retailers that need comedy tragedy for
theatre, Mardi Gras jewelry for fund raisers, or gifts for
all the things happening in Mardi Gras themes
mentioned under masks. So include Mardi Gras
jewelry in your Carnival selection for added stability in
sales.
Mardi Gras Dolls
The Mardi Gras Item for Favors, Souvenirs, and
Collectors
Mardi Gras dolls
either galvanize attention with
stunning beauty or win hearts with sweet personality.
Either way these dolls are an important part of your
Mardi Gras selection that sell themselves. And this
season we have far more new arrivals than we usually
get, giving you a bigger selection to find the Mardi Gras
dolls that will suit your customers' tastes and needs.
This season the selection includes gorgeous jesters
backed with dramatic sprays of coque feathers, large
sitting dolls with glass eyes and beautiful porcelain
faces, and an array of smaller dolls to fill the needs as
favors and easy to pack souvenirs. Include this
essential part of Mardi Gras for an attention getter as
well as irresistible Mardi Gras souvenirs.
Next Newsletter: Spring Fashion Trends
Spring brings plenty of activity that will bolster your
sales including prom, bridal, pageant, spring casual
fashion, and all the smaller events like dance
competition. So next newsletter will begin preparing
you for the best months of the year by providing a
preview of trends and colors for the upcoming
season.