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Fashionable Reading Glasses
Greetings!
Summer heat, $4.00 gas, somber economic news,
political hype--are you depressed yet? My advice--
turn off the news and lift your attitude because in our
25 years of business, fashion never suffered because
of economics. To see the details go to Fashion Jewelry,
Fuel, and the Economy.
The important thing for right now is items that will add
some extra cash to the till. So this newsletter focuses
on trendy items that grab customers with retail prices
under $10.00. Here are a bunch of them that do just
that.
Michael Gietl
Murano Style Glass Necklaces
Wholesale Jewelry too Gorgeous to Ignore
Murano style jewelry certainly
has made its mark in
fashion with the arrival of classic trends. Some new
attractive necklaces make a fashionable statement
with
a trendy look that uses glass pendants on
necklaces of sheer ribbon and waxed cords.
Wholesale price-- $3.50. Something with exciting
appeal that gives customers change out of a ten dollar
bill.
This is an item that sells to every age group and is
smack in the middle of today's trend movements.
Hearts, starfish, and gorgeous leaf pendants provide
a variety of Murano style glass pendants on trendy
necklaces that will make customers look twice.
Actually consumers are looking for just this kind
of "feel good" item to pick up their day. Estee Lauder
noticed this in 1991 (a recession year), when lipstick
sales soared as high ticket items dipped in
department stores. This became known as
the "lipstick effect", which boils down to women don't
quit buying--they just buy lower priced items.
Murano Style Glass Rings
Irresistible Fashion Jewelry at Impulse Prices
There's lots of hype in fashion about colors and
fashion rings. Get both with Murano
style glass rings
that are an easy sale with retail prices under $5.00.
Imagine a display of these eye-catchers next to the
cash register! The domed rings have translucent
hues with swirls of colors and suspended islands of
metallic particles that have
been grabbing attention with this rediscovered glass
art.
This is a wonderful way for brick and mortar
businesses to grab impulse sales and even better for
outdoor vendors with all the activities that take place in
the summer. The younger market especially finds
these eye-popping rings intriguing. Business is fun
again with items that lift spirits at a price so affordable
they're irresistible.
Hematite Jewelry
Wholesale Jewelry for "Get Trendy" or "Get Well"
Here is jewelry many retailers are unaware of that has
appeal to young and mature shoppers alike. The
young like the trendy look of chokers with different
pendants they can identify with. Many mature
customers believe hematite has a healing power that
provides relief from pain, especially arthritic pain.
Medical journals don't confirm this, but my wife is
convinced as well as many other mature consumers.
A problem in the past was 17 inch necklaces didn't fit
a lot of necks. New longer lengths solve the problem
with some necklaces reaching 22 inches and
extenders for all the others. The payoff is most
necklaces are $2.00 and under, which fits right into the
impulse item price range that keeps business rolling
along. Check out hematite jewelry because
there's a
lot more here than necklaces--bracelets, earrings,
and even some really fashionable designs that work
for everybody.
Gemstone Jewelry
Fashion Jewelry by Mother Nature
When anyone thinks gemstones and semi precious
jewelry, they immediately think intrinsic value. Nearly
everyone has a perception of gemstone jewelry being
costly. Wonderful, because you can stock your
business with numerous necklaces, earrings, and
bracelets in wholesale gemstone jewelry for well
under $5.00.
The gemstone fashion jewelry
has a lot more design to it with higher price tags, but
categories of gemstone necklaces, gemstone
earrings, and gemstone bracelets provide abundant
bargains you can retail under $10.00. We're talking
carnelian, rose quartz, tiger's eye, crystal quartz, red
jasper, coral, and even reconstituted turquoise--semi
precious jewelry many shoppers know.
Is it
real for these prices? You bet! The easy test is does
it feel colder than room temperature in normal
temperatures. Coral fails the test because it's from
the sea and not a stone. But the others surprise your
customers with a cold feel compared to glass, lucite,
wood, and plastics.
Most of these stones are extremely hard (7 on the
Mohs scale), which means a sharp object won't
scratch them. Magnify them and you will sell
inclusions, but not bubbles. Bubbles usually mean
glass.
Top grade turquoise is $1500 a pound
so don't except this quality from anyone if the price
isn't well over a hundred dollars. Reconstituted
turquoise uses lower grades and compresses them
or grinds the turquoise and forms beads with the
addition of resins and dye. This is almost all the
turquoise found in fashion from fine department
stores to small shops. Yes, it's real and provides
customers with a gorgeous look at an affordable price,
but it's not gemstone quality.
Add semi
precious jewelry to your summer inventory and you
have another item that is right in the thick of classic
trends and another bargain that retails under $10.00.
Theme Pendant & Earrings
The Pinnacle in Wholesale Fashion Jewelry
Finally we go to the height in
quality of fashion jewelry and you can retail it for under
$10.00. Examine the workmanship in fashion jewelry
and it's hard to top the theme jewelry of "Best Brand".
These techniques go back to Victorian times when
pride
in craftsmanship laboriously produced fashion jewelry
stamped with raised relief and sealed backs that was
hollow and light weight. Now bring that to the 21st
century with more perfection and you have "Best
Brand".
Every imaginable theme is struck with
marvelous detail that reaches out to customers'
hearts. What a bargain that you can retail this fashion
jewelry under $10.00! You not only have quality here,
but the irresistible attraction of themes. This is
fashion jewelry with little competition in quality and
very limited distribution so you have something very
special that won't be found next door. Shrewd retailers
are prospering with this exceptional line season after
season. Appeal to the heart with this theme
jewelry
and keep sales moving forward.
Next Newsletter: Fall Fashion Trends
We have just covered some ideas that are brand new
and others that have proven records to help build
summer business. I know not every idea is for every
shop, but pick through them and see if these are
affordable things that will give your customers the "feel
good" feeling they are looking for. If you want to share
something that is bringing summer success that we
overlooked, email us at promos@awnol.com and we
will pass it on. Next newsletter covers fall fashion
trends as we leave seasonal dips behind us and
moves into several months of improving sales.