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Straw Cowboy Hats
Greetings!
Last month we announced the next newsletter would
be on trendy summer items that retail under $10.00.
Well, we interrupt this program for an important
announcement--this is June and we can't let the
month go by without giving thorough coverage to June
brides. We are fortunate to have an in-depth report on
bridal trends from Mary McGarry, a highly respected
fashion reporter and trend forecaster that always has
keen insights. Check out this important bridal trend report for 2008 and
then it's on to cover some key
areas that can boost sales with wedding accessories.
Michael Gietl
Wholesale Rhinestone Jewelry in Fresh Designs
Timeless Elegance in Bridal Jewelry
Isn't it amazing that every season wholesale
rhinestone jewelry can offer new breath-taking
designs? Designers do not have the wealth of
components fashion jewelry designers have. Yet they
arrange breath-taking looks that are always fresh.
This season is no exception with rhinestone jewelry in
exciting new designs that are, best of all, very
affordable. Gold plating makes a stronger presence,
though silver plating remains the favorite of bridal
shops and their customers. Also with fashion jewelry
trending towards dramatic statements, rhinestone
jewelry uses fringe necklaces for a modest increase
in size that provides more shimmer without sacrificing
the elegant simplicity brides prefer.
Another innovation uses shiny plated ribbons of metal
to give rhinestone jewelry a new dimension with the
shine of metal enhancing the sparkle or
complementing the design like a shadow. See the
image for this concept, which is hard to fully explain in
words. This innovation opens new doors to
rhinestone design in the future.
Rhinestone
mixed with faux pearl is always a popular way to
balance sparkle and elegance for bridal. An image to
the left provides you with a sampling of the look that
can also lead you to the category. Sales statistics
show this combination to be a perennial favorite and
new designs bring traditional looks to the 21st century.
Evening Bags
The Formal Accessory that Separates You from the
Competition
Evening bags make you
special because this formal
accessory is woefully short in the retail industry. We're
not just talking the needs of brides here, but
bridesmaids as well. Evening bags need to match
gowns and they are a growing popular accessory as
bridesmaid gifts. But chances are probably not good
for finding color matches and style choices in your
community unless they find them in your shop.
Evening bags separate you from your competition and
make you the "go-to" place for not only bridal, but also
prom and all the other after 5 and formal occasions
that call for an elegant bag. Colors expand this
season with the addition of brights that did very well for
prom and continue for matching bridesmaid and
cocktail dresses. Traditional colors of silver, gold,
black, plus the bridal colors of white or ivory remain
highest in demand, but beige, bronze, grey, wine, and
platinum add an elegant dimension and soft hues of
pink, blue, and peach bring a feminine
touch.
Styles are even more exciting starting
with the elegance of retro designs in this era of classic
trends. Round beaded bags give a very Victorian look
while elongated bags awaken the mood of the silver
screen from the forties and fifties. Leatherette goes
contemporary with metallics, basic colors, and brights
providing ultra-modern design with the look and feel of
soft leather. Clutches enjoy increasing popularity and
increasing size as well. Wholesale evening bags
provide more diversity than ever, which means you
have the options to satisfy a range of customers that
must rely on you because options are slim in most
communities.
Bridal Gloves
The Hard-to-Find Formal Accessories
Provide an excellent selection of formal gloves and
you overwhelm all competition including the majors.
Bridal gloves are so extensive that few bridal shops
provide an adequate selection. What a wonderful
niche market for you!
Here's the secret to
providing the most fabulous selection in town for far
less than $400. Satin and matte gloves come in 4
lengths and more than 12 colors. That 's a lot of
inventory to stock so give customers a sampling with
the twelve best colors divided between the four
lengths, three gloves in each length. That way all
colors and lengths can be seen in a presentation of
twelve gloves. Do the same for matte and depend on
your wholesaler when you need quantity for a bridal
party or formal occasion.
Gloves for the bride are usually single sales so add
one each of embroidered gloves, lace, fingerless, and
gauntlets. Next include some flower girl gloves
because these are really hard to find and also double
as First Communion gloves. Flower girl gloves come
mainly in white or ivory with sizing by age (e.g. 4 to 6)
and wrist or elbow length. You now have an unrivalled
selection that will magically draw brides, prom girls,
and anyone else that needs formal gloves for special
occasions. Where else can they go? You are the
specialist in a retail market that is moving towards
niches and demanding more choices.
Next Newsletter: Trendy Items for Summer Sales
The next newsletter will hit on inexpensive trendy
items that make great impulse sales. Last month's
readers showed the greatest interest in gemstone
jewelry followed by casual hats and the readers are
right on target because sales reports show these are
two of the leading categories. If your business profile
doesn't fit bridal sales, give gemstone jewelry and
casual hats strong consideration to help build your
summer sales. Also visit our blog at
http://www.awnol.com/wholesale-fashion-
blog for
nearly daily updates on trends, products, and sudden
changes in the market.