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Greetings!
With spring fast approaching, hat business is about to
boom. This year we need to get ready in a hurry
because the biggest day for hats, Easter, comes very
early. Yes, Easter is on March 24th, less than a month
away. To help you prepare for the early season, all the
new styles are on line and the Spring Hat
Trend Report is ready. So let's get started.
Michael Gietl
Ladies Spring Dress Hats
New Colors and Designs in Women's Dressy
Hats
Not only hats, but all fashion is going to enjoy a
refreshing expression of color this season. This
summer offers an abundance of colors including
naturals, pastels, and brights. But it's those bright
colors like orange, yellow, and apple green that are
causing excitement. You will see these colors
throughout summer apparel and accessories, but
now we are going to see how they take on an elegant
look in ladies dress hats.
New trends and styles accompany the new colors.
These styles do not replace the traditional designs in
dress hats and church hats, but sell along with them.
(See detailed information in the Hat Trends Report.)
New for the season is emphasis on wide brims, even
super wide brims-a stir created by the fabulous
looks of leading designers like Ralph Lauren in the
spring preview fashion shows. In addition, traditional
ladies dress hats, rendered in polypropylene, will see
simplification of trim for a clean, sophisticated look in
line with classics remembered from the fifties and
sixties-the timeless hats of the silver screen.
A third movement in dress hats for spring began
almost a year ago when Queen Elizabeth graced the
US and Kentucky Derby with a visit. News reports
showed the Queen at state functions and at the derby
dressed in elegant suits, each with a matching
sinamay hat. No one doubts that the British know how
to wear a hat. The impact of this visit has caused the
use of sinamay in dress hats to boom. So this
season expect increased demand for sinamay hats
with modern styling of high angled crowns as well as
traditional low rounded crowns. Trims will range from
masterful arrangement of feathers to elegant satin.
Put color together with these new sinamay designs
and you have excitement for this season's church hats.
Casual Hats
Runways and Celebrities Set the Pace
All the buzz about hats that has been flying under the
radar the last few years busts out into the open this
spring. Yes, almost every report about the Spring New
York Fashion Week had to mention the strong
presence of hats. More impact comes from
celebrities that appear in increasing numbers
donning a hat. Put this together with the media and
internet and expect a sharp rise in hat
sales.
The darling of the runways was wide
brims-from casual floppy wide brims to elegant
super wide brims. Even before the spring fashion
previews, these sassy hats enjoyed popularity. It
takes no daring to wear these hats because they fit
and look so natural and always flatter the one wearing
them. Besides, what provides better sun protection in
the summer than these hats? Widebrims are a must
in your casual hat selection this
summer.
Next, what are the stars wearing? Celebrity watchers
know that four hat styles comprise nearly all the hats
worn by the stars. The first three we will cover here-
fedoras, newsboys, and ivy caps. Fedoras seem to
be a celebrity favorite. No wonder with the way these
hats flatter a look. Guys and gals alike are wearing
fedoras in straws, felts, cotton, and wool. Stingy brims
and wider snap brims are both popping up on
celebrity heads. This will certainly stir interest in these
hats this season, but fedoras take a certain flair to
make them look good plus they take some courage.
So fedoras won't be everyone's choice, but a hat too
important to leave out.
Newsboys and ivy
caps, on the other hand, are as easy to wear as a ball
cap. Celebrities show how stunning these hats can
look and nearly any way you put them on, they are
flattering. Especially the junior market finds these
hats appealing because the stars they follow are
wearing them. Include newsboys as well as ivy caps
if your business attracts a younger clientele.
Cowboy Hats
The Clear Winner Again This Season
Surfing the internet for hat fashion trends shows that
some fashion forecasters have counted out cowboy hats for the summer
season. One site had cowboy
hats on their "out" list while the next site showed a
recent picture of Jessica Simpson wearing one. Our
feeling is cowboy hats will not only be a factor this
summer, but the leading hat seller when we check
statistics at the end of the season. Early orders are
already showing this prediction to be true.
Only the ball cap is easier to wear than a cowboy hat.
Guys and gals alike are comfortable with cowboy hats
that add instant style and personality by just putting
them on. This season sees the addition of more
color, both solid and shaded, as well as more beaded
western bands that give the hats
attitude.
Distressed cowboy hats will remain
the leading draw with a bigger share going to small
retailers as discounters and majors that overbought
last season reduce or eliminate their inventory. After
distressed comes natural and colors with black and
white selling best. Red for red hatters and pink for a
variety of reasons also do very well. In addition, this
season's fashion trends will boost other bright colors
like orange, apple green, turquoise, and fuchsia.
Capitalize on cowboy hats this season as demand
continues and competition diminishes.
Next Newsletter: Spring Fashion Jewelry Trends
For most retailers spring is a wonderful time
with event after event. For us it is a hectic time as we
prepare inventory, newsletters, and trends information
so you can capitalize on the line up of buying
demands. So far we have covered formal
accessories for prom, bridal, and pageant as well as
spring hats. Next newsletter gives the important
trends in fashion jewelry and accessories that will
impact sales over the next few months. Good luck on
a prosperous spring and give us feedback if you have
any questions.