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New Arrivals
Tiaras & Combs
Greetings!
Mardi Gras Day has come and gone and that signals
Easter is 47 days away. It also means formal jewelry
will be more important than ever over the next several
weeks. Prom, bridal, pageant, and dance competition
are only of the few occasions calling for elegant
rhinestone, bridal jewelry, and tiaras as well as formal
gloves and evening bags. Let's cover the wholesale
jewelry and accessories that you will need to benefit
from this bonanza before we move on to hats and
spring fashion, which we will cover in the next few
weeks.
Michael Gietl
Wholesale Jewelry for Prom
The Big Event for Formal Jewelry
First let's look at prom
jewelry because this comes
fast and furious with plenty of retail opportunities that
won't return for another year. There's no dominant
trend in prom colors. Black and white always see
demand with every imaginable bright and pastel color
following. So how do you prepare with a wholesale
jewelry selection? Begin with rhinestone jewelry sets
in dainty designs that please the prom girls. Clear
rhinestones in silver plating easily accessorize nearly
any color. Gold plating plays a smaller role, but a
necessary one for certain color matches and dresses
with gold trims. Use clear rhinestone with colored
stone highlights for color matching. Solid color
rhinestones lack life, but clear rhinestones dance with
sparkle and the color highlights provide the match.
Still some prom girls want a closer color match for
dresses. Crystal jewelry covers the color spectrum to
fill this need. But having every color takes a hefty
budget, so add a few basics like black, clear, red,
pink, blue, green, and purple. Then use iridescent
crystals because they pick up nearly any color around
it. Just like rhinestone, delicate crystal jewelry is
best.
Not every dress calls for a necklace, especially prom
dresses that already have glitzy trim. Earrings are the
accessory for these gowns. Both rhinestone and
crystal earrings find popularity with the prom girls.
Linear drops are especially hot. When accessorizing
with earrings alone, dramatic size works. So in
rhinestone earrings, longer and fuller designs
outperform delicate looks. Prepare early for this
lucrative market because prom only comes once a
year.
Bridal Jewelry
Wedding Jewelry & Accessories for Year Round
Business
Don't wait for June brides for this market because it is
hot now and never ends. Spring is especially strong
for wedding sales so stock the right wholesale jewelry
and accessories, and then word of mouth can start
the snowball rolling.
A glance through
wedding magazines shows some extreme looks that
include color in bridal dresses, especially in sashes.
Claret (a deep shade of red) is perhaps the most
popular color added to white or ivory. Use rhinestone
with red highlights to pick this color up in bridal jewelry.
Some brides will prefer contemporary looks, but most
choose the timeless appeal of traditional bridal
jewelry. After all, this is the biggest day in a girl's life
and wedding pictures will capture the moment for
generations to come. Traditional faux pearl or
rhinestone designs graces the necks of brides for
timeless beauty that is tasteful today and generations
later. Rhinestone is the leading choice with delicate
designs in collars, chokers, Y necklaces, and V
shapes. Clear rhinestones in silver plating lead
sales. Rhinestone sets with pearl highlights like
BLP335 remain in demand year after
year.
Colors are important for bridesmaid
dresses. Both rhinestone jewelry and crystal can
provide elegant matches. Softer colors find greater
popularity in spring and summer. This spring will see
yellow and cantaloupe big in the fashion palette so
expect these colors to influence bridesmaid colors.
Clear rhinestones provide matches for nearly any
color and certainly rank in first place for bridesmaid
jewelry. But adding some color with rhinestone
highlights or crystal jewelry provides excitement to
your selection that can give you the edge over
competition.
Finally, the items that are hard to
find include flower
girl jewelry, formal gloves, evening
bags, and bridal tiaras. These are the
items that make you
the go-to source because selection in most areas is
skimpy. Give your bridal customers some choices in
these necessities and they have to come to you.
Pageant & Ball Jewelry
Sparkle Under the Lights with Lavish Rhinestone
Jewelry
The spring offers peak opportunities for glamorous
rhinestone jewelry. Pageant
leads the way with dramatic size that makes a
statement. A look at the best known pageants (Miss
America, Miss USA, and Miss Universe) sees a recent
trend towards dramatic rhinestone earrings and bare
necks. But the pageant trail to the top starts with
smaller pageants that sparkle with rhinestone
chokers, collars, bibs, and
cascades.
Rhinestone pins and brooches
are also important for pageant. The pins serve as
favors that are worn on the sash. Crown pins are
especially important as well as pins that identify with a
contestant's home area.
The most important pageant jewelry is crowns and tiaras. With all age
groups involved in pageant, all
sizes work. But stocking tiaras attracts a much larger
market that includes bridal and prom. The demand
for elegant tiaras in a low profile for bridal is far
greater than most retailers imagine. Concentrate on
rhinestone tiaras in silver plated settings and include
a few specialty tiaras for quinceaneras and sweet
sixteens.
The nest several weeks are golden
opportunities for retailers with the right wholesale
jewelry and accessories. Our own figures show
March as the biggest month of 2007, so take
advantage of the opportunities that can get your year
started on a profitable note.
Next Newsletter: Spring Hats
So much happens in the spring that we have
to include an extra newsletter to cover the highlights.
The next newsletter will be in two weeks, covering
spring hats for Easter and casual wear. Along with
formal jewelry, hat sales are coming into the peak
season of the year. So hang on because the next few
months are a fast ride.