Appealing to the Heart with Themes

Theme Jewelry & Accessories-The Thoughtful Gift

Read this idea last year? You're right, but the strength of themes is too important to ignore. You know the interests of your customers to a tee-giant corporations with buyers hundreds of miles away don't have a clue. So let's capitalize on your strength.

Especially in Small Town USA the biggest interest is often the local high school-mainly the local high school sports. You have a mascot and school colors plus students, parents, and fans that live and die for the team. Be the one to feed their passion.

How do you do it? On our site use the search to locate your mascot. Next search for "school colors". If the returns don't fill your needs, call and ask for Mike. That's me and I'm interested in your success. I'll do what I can to help.

Themes go beyond school spirit. What about Grandma that loves her dog, a daughter in ballet, Mom's involvement in the breast cancer awareness movement, and Dad that breathes football? Then there are themes for occupations like nurses, doctors, teachers, and policemen. All of these are themes and there's something special for each - pins, ties, earrings, keychains, pendants, and charm bracelets. Need more ideas? This month we made a list of 20 Good Christmas Gift Ideas. Browse the list and let it spark your imagination. You may come up with a winner that's not even on the list.

The Hot Fashion Item for Christmas

The Must-Have Accessory that Buyers Die For

More often than not, a hot Christmas item develops in fashion accessories-something buyers frantically look for. Remember these?

• Initial jewelry & accessories-2003
• Crystal brooches-2004
• Sequin bags-2005
• Fleur-de-Lis in Louisiana and, to a lesser degree, classic jewelry in the rest of the US-2006

The experts are very quiet about the hot fashion item for 2007, so I'm sticking my neck out and saying it is the classic necklace set. Fleur-de Lis jewelry and accessories will have another great run in Louisiana this Christmas, but the item that is shipping like crazy to the rest of the US is classic necklace sets- especially

What should you do? If your experience is the same as ours, stock now for Christmas. If you haven't tried classic necklace sets, proceed with caution and test your market. Our inventory is deep and new items are always coming in, so you can always go deeper without worrying about being too late. If you tried classic necklace sets and your area didn't respond favorably, don't buy more. First email me and tell me your experience because I haven't heard this from any customers yet. Then go to the Christmas Gift Idea page and let it ignite your creativity to find the item that will make a successful Christmas for you. It's not important that you buy it from us, it's important that you succeed. Still puzzled and need help? Call and throw me the problem and I will use our 25 years experience in the wholesale jewelry industry to try and find your answer.

Everything, yes everything in the fashion scene this year is influenced by classic looks. That makes classic jewelry exceptionally strong this Christmas. It will be a success story for many retailers this Christmas, but it's not the last hurrah. Our figures show the biggest months come between January and April year after year. So there's plenty to look forward to.