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New Arrivals
Hats and Jewelry in Red and Pink
Greetings!
Everyone is getting out the coats and sweaters as
weather changes. A drop in temperature awakens the
need to update wardrobes and accessories-
wonderful news for fashion retailers. Even better, the
first cold front magically stirs thoughts of Christmas.
Yes, Christmas is less than two months away. So
now is the time to get our ducks in a row for a retail
bonanza. Let's start with keeping warm in a
fashionable way.
Michael Gietl
Fashionable Hats that Keep You Warm
Stylish Casual Hats for Winter
One accessory rises to the top as northerly winds
begin to blow. Obviously, that is hats. After all, the
greatest heat loss is through the head. So suddenly
all those objections that "I don't feel comfortable in a
hat" fall by the wayside. Now the challenge is keeping
warm fashionably and this is a terrific season to do
just that. We will try to squeeze into a newsletter the
excitement that could fill a book this season. For
expanded coverage see Fall Hat Trends
2007.
First, what are the leading designs? The short story is
fedoras, cabbies, newsboys, drivers' caps, and retro
looks. Cowboy hats are still on the pedestal with
traditional felts and cool looks of faux suede and
animal prints. Unique styles like trapper hats and
hood scarves appeal with down-to-earth personality.
Animal prints are huge in all accessories this season
including hats. Put it together with cold weather and
you can expect hat sales to really trend up this season.
Before you say this is pie-in-the-sky wishful thinking,
let's look at what is going on. A few months ago the
fall fashion previews strutted the runways with a
higher than normal number of hats on models. Right
now spring previews are doing the same thing.
September's issue of In Style Magazine showed hats
on 38 heads. When is the last time you saw that?
People's Style Watch showed a page of celebrities in
fedoras. TV and magazine coverage of celebrities are
a parade of the hat styles mentioned above. Celebrity
imitation is especially strong with younger buyers, but
designers influence the entire market. The attention
given to hats exceeds anything we have seen in the
last several years.
Cashing in on fall hats
only
comes once a year. Perhaps you haven't considered
this fashion accessory in the past. Our goal is not to
get you to spend money, but to help you build a
thriving
business. If you are new to the casual hat business,
enter the market at a pace that you are comfortable
with to see if this works with your customer base. But
this year especially, don't ignore the possibilities.
Classic Necklace and Earring Sets
The Big Winner in Fall Fashion
Accessories
Classic necklace sets-did we cover this last month?
Yes we did, but this is so important it deserves a
rerun. No, we haven't run out of ideas. It is the orders
coming in and goods going out to retailers that prompt
more coverage. The classic looks selling fall into
three main categories:
All have dramatic size, exceptional components, and
universally pleasing design. None have cheap price
tags. Are you surprised that look and design eclipse
price? So are we! All of us have seen this trend
developing over the last three seasons and none of
us
know how many more seasons it will continue. But
unquestionably, bold designs in gemstone, ceramics,
Murano style glass, and classic metals are at the
forefront of fashion and positioning to become the hot
item of the Christmas season.
Do the price tags make you a little nervous? Don't feel
alone. Month by month, season by season, better
jewelry with higher price points have inched upward.
But, in all honesty, our statistics show this is the
fashion jewelry that accounts for the vast majority of
our sales. That means that customers cast their vote
with you for quality over price, and you in turn cast your
vote with us, the wholesaler.
This is a
genuine market-not copy cat designer knock offs. Be
proud that unique fashion jewelry brings customers
through your door because they trust your talent to
accessorize. One of a kind looks are at the heart of
today's fashion trends. You need a constant pool of
fresh designs to continually satisfy these customers.
We're aware of this and together with our
manufacturers have a pipeline of classic fashion
jewelry that will pump up your sales through the fall
season. To keep the one of kind look in your shop,
think variety, not quantity. Use your good taste to fill
your showcases with irresistible beauty in jewelry and
you write your own success story for the Christmas
season.
This is a genuine market-not copy
cat designer knock offs. Be proud that unique fashion
jewelry brings customers through your door because
they trust your talent to accessorize. One of a kind
looks are at the heart of today's fashion trends. You
need a constant pool of fresh designs to continually
satisfy these customers. We're aware of this and
together with our manufacturers have a pipeline of
classic fashion jewelry that will pump up your sales
through the fall season. To keep the one of kind look
in your shop, think variety, not quantity. Use your good
taste to fill your showcases with irresistible beauty in
jewelry and you write your own success story for the
Christmas season.
Next Newsletter: Sizzlers & Sleepers in Fashion Accessories for Christmas
Plus What's New for Holiday Season
Anyone that signed up for this newsletter expects
ideas to help their business prosper. We take this
responsibility seriously and are constantly digging for
the trends and products to put your business in the
success column and keep it there. Next newsletter
will concentrate on a successful Christmas strategy.
So expect it in two weeks so you have time for
Christmas planning.