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Fall Fashion Jewelry Trends
Bold Jewelry Dominates
Statement pieces are the glaring trend in fall fashion
jewelry. Yes, bold is definitely "in" no matter whether it
is bracelets, earrings, or necklace sets. But it is
necklace sets that outperform everything in costume
jewelry this season. Retail veterans may remember
the last time necklace sets were so dominant was the
1980s. It was a good time to be in the jewelry
business because this higher dollar item really rang
the cash register. Sets are back in a major way with
chunky chokers to waist long layers all in style.
Beading is important and classic components are
best here. Classic looks in fashion jewelry continue and even
grows in the fall season. This is not only the trend, but
a safe investment because the beauty of crystals,
gemstone, Murano style glass,
and freshwater pearls
will always have a spot in the marketplace even when
the trend slows. This important statement is entering
its third year. Think of the return to waist lines and
silhouettes in apparel, then carry the classic look into
accessories-the kind of accessories with intrinsic
beauty to please the taste of both mom and daughter
alike. This is what you get when design and
components come together for classic jewelry.
Popular as this look is, there is far more variety to
choose from this fall. Apparel themes stir the imagination of designers to
provide complimenting accessories. Extravagant
regal courts of the Renaissance inspire the Empire
theme of fall clothing. Heavy chain, bold round
pendants, large crystal brooches, and the "luxe"
jewelry of over-sized faux stones set in bracelets and
necklaces accessorize this lavish look. Antique
platings are popular here, but gold plating and silver
plating also abound. While gold adds richness and
high fashion impact, silver remains the consumer's
choice and will develop into a major theme for
spring.
The Fall Fashion Jewelry Report
provides more details than we can cover here, but
another important trend needs to be mentioned.
Catastrophes of recent years are bringing a sense of
caring to society and jewelry with a message is
seeing a sudden increase. Already showing up in
fashion magazines are bracelets, chokers, and
pendants with engraved words of hope, inspiration,
and friendship. Religious messages are among the
most popular. Expect a demand for plated jewelry
carrying engraved messages this fall.
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Fall Fashion Colors
Good News for Fashion Jewelry Retailers
Color is important and red is the outstanding color of
the season. See the color report
for the season's
palette and suggestions on coordinating jewelry.
Notice that this is not the somber palette of last
season. No, it's exciting colors a shade away from
summer brights. Why is this good news for fashion
jewelry retailers? Because when color and dramatic
size are hot, costume jewelry thrives. Like
the stock
market, history repeats itself but never in the same
way. This time around consumers want color and
dramatic size with quality and the classic looks
highlighted above gives you the perfect combination
that will build brisk business. Stock the colors and
bold looks that will make you the "go to" source for the
latest fashion trends, but remember this is the trend
and not everything. .Many customers are not comfortable with bold size.
Smaller sized jewelry always has a place for tasteful
elegance and can be worn in multiples to make a
statement. In addition theme jewelry appeals to the
heart and cares less about what appears on the
runway. So round out your jewelry selection for fall
and expand your market.
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Mascot & School Color Jewelry
The Once a Year Opportunity
When leaves begin to fall, it's football season. This is
when interest peaks in school spirit jewelry. Don't
miss this opportunity that won't return until next
September. The wonderful thing about the school
market
is retailers capture sales with custom local themes
while it builds their image as an active member of the
community. Another plus is price consciousness
melts away when it comes to supporting the team.
The big question is how do you build a selection for a
local school? Mainly it boils down to mascots
and school colors. On
our site use the search. Type in the mascot name
using the singular. It returns more entries than the
plural. Next type in school colors. You should get
some results to help you build your custom school
line. One more idea is to go to "loose beads" and
search for your school colors. Then add them to
chokers (under fashion jewelry>fashion jewelry
chokers). Make it more meaningful by spacing in the
letter beads of you r school initials or adding a mascot
pendant in the center. If all this fails to return items to
build your custom school line, call and ask for Mike
and I will do my best to help you. Retailers, especially
in college locations, have built a thriving business on
this one idea.
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