Casual Bracelets are Hot for Christmas

One accessory that provides fashion, classic looks, and theme

First let's look at casual bracelets (these are any bracelets on our sites beginning with CB) Three forces are driving these sales-theme, fashion, and classic looks. This Christmas season they are all strong, putting casual bracelets top on the list. Themes always sell at Christmas time because they are a thoughtful gift. They I say "I really know what is dear to your heart". They can be pets, cheerleading, sports, ballet, music, or inspirational. Because they are so personal, they are not rocked by fashion trends.

In fashion it is the bold look that is hot-cuff bracelets, wide bangles, multiple chains and bangles, chunky designs, and toggle bracelets. Color is good and metal plating is even better. Designers and fashion magazines are driving this fashion look.

A big key to bracelet sales is the classic look, timeless designs with quality components. Murano style glass, gemstone, woods, ceramics, and glass crystal are providing beauty in bracelets tht appeals to all ages. The classic look always has a market, but this year it is even better because it's the fashion. So include bracelets in your Christmas inventory and display them so they look special.

Fashion Chokers

The humble basic that creates endless attractive designs

Next I am going to try to make up for past neglects by giving some praise to the humble basic-chokers. Pendants are on our top 10 list at #5, but it is chokers at #2 that can give the pendants a dozen or more different looks. First, it is hard to find a large selection of chokers and you have about 60 to pick from on the site.

Sell the pendants and chokers separately. This reduces the unit selling price and creates an infinite number of looks. It can actually build your sale when the customer wants a few different chokers and a few different pendants for combinations that give a variety of results. It also involves the customer, who often wants to use their own creativity. This gives you a seamless marriage of fashion and theme because the choker can change the fashion look and the pendant can provide the theme. So include chokers in your fashion accessories, especially if you are selling the pendant line.

The Necklace Set Boom

The Hot Fashion Look for the Fall Season

Finally, let's look at necklace sets. This can be your Christmas item in 2006. Necklace sets are so important that they have eclipsed earrings and made people forget about bling. The return to the classic look is driving necklace set sales. October necklace set sales are spread over 235 designs with no single design dominating. This boils down to the individual look, the "one of a kind" look that fashion gurus have been telling us about.

But is there a pattern? Yes, sets with quality components, especially gemstone, and layered looks are the dominant sellers. A variety of sets are selling, but this is the family that leads the list. Now you have another advantage over competition. Don't load up on a few designs, but spread the look over several designs so you can offer the "one of a kind" look. Pay particular attention to fashion jewelry with gemstone components.