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| August 2006 |
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In This Issue:
Hot for Fall
Fashionable Gemstone Jewelry
Wide Gemstone Bracelets Back in Stock
Trendy Necklace Sets
Classic Beaded Bracelets

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New Arrivals
Murano Glass Style Jewelry
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Greetings!
This month's newsletter is an important tune-up for
the race that will begin in the next 30 days. For
most subscribers, the best six months of the selling
season will be from the beginning of October until the
end of March. Event after event will come so fast
that it will take our breath. So what we do now is
important for this exciting six month run. We have
been working really hard this month to prepare the
products and information that will help you have a
successful fall season. A new information page gives
details on fall fashions and colors. Fall items have
been added to a number of key categories. New
categories with totally new looks for fall have been
added. So let's begin with fall fashion trends
because that fills the immediate need for new fall
accessories and paves the way to Christmas sales.
Michael Gietl
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Bracelets for Fall
Color,Classic, & Cuffs
Colors for fall change, but many of the classic looks
that started in the spring continue. Bold designs and
the importance of color continue. That is good news
for us because that means that costume jewelry is
hot. The classic look and quality components
started in the spring and are even more important
now. Cheap is out and components like wood,
gemstone, glass, fabric, metals, ceramics, and even
fall colored shell are in. Costume jewelry with a "one
of a kind" look or hand-made look is in. Bracelets ushered in the
current up cycle in fashion
jewelry a few years ago and have remained important
ever since. The trends in bracelets are wide cuffs,
chunky bracelets, multiple bracelets worn mix and
match, two-tone plating or a combination of gold and
silver worn together. Also trendy are jewel
encrusted bracelets and bold statements like wide
beaded designs.
Now we need to remember
that the majority of our customers are not on the
daring edge of fashion so we need to tone down
some of the catwalk looks to make them palatable for
our average customer. The bottom line is present a
look with noticeable size that has pleasing design – a
classic look. We located fabulous fall designs that fit
into a number of categories. See bracelets that we
feel are important under gemstone bracelets, beaded
bracelets, fashion bracelets, and Murano glass style
jewelry. Whether you like our choices or prefer
someone else's, we feel these are looks that will
catapult us into a successful fall. The designs and
quality components are there. Also don't forget
Halloween bracelets with Halloween fast
approaching.
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Necklaces for Fall
Bold Designs & Classic Looks
Before we review necklaces, let's cover the fall
colors. The basics are the "new black" and shades
of grey. The colors are deep hues of purple, red,
and blue plus aqua. Colors from nature are shades of
brown, green, and coral. Now for necklaces. Here is where the classic look
really shines. From Murano glass and gemstone
fashion jewelry to the boutique looks of high fashion
jewelry, the beauty is breath-taking. So many
classic designs that your customers can't leave the
store without a bag in their hand. Layered looks,
long necklaces, tassels, color, chunky designs, long
chains, and faux pearl are all in. But the classic look
takes the day. Polished gemstone, wood, and dark
shell build designs on the beauty of nature. More
irresistible designs come from quality man-made
components like glass, ceramics, crystals, and
metals. The classic look always sells, but it's not
always the hot fashion tend. So take advantage of
the trends this fall to sell what is absolutely
beautiful.
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Earrings for Fall
Hoops, Drops, & Motion
Fall earrings are gorgeous and choices are endless.
Plating is big in earring trends. Top designers are
emphasizing gold, which should see its biggest
comeback in more than 10 years. But bronze and
dark platings like gunmetal, pewter, and hematite will
also be big. Antique platings provide great vintage
looks and don't rule out silver. It is well implanted as
the buyer's choice. Drop earrings with movement will be
a leading look
this fall. Styles include large filigrees, geometrics,
gypsy hoops, and decorated doorknockers. Linear
earrings are back with a new name – elongated
drops. The great look of chandeliers continues with
no competition for the beauty and elegance they
provide. Find the details for earrings on the "fashion
trend" page.
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Next Newsletter: New Rhinestone, Hats, & Halloween
This newsletter we focused on the fashionable side
of costume jewelry that follows the trends. To
provide you with all the detail that you need, we
have set up a new page called fashion trends that
goes into all the specifics. It does not include
rhinestone jewelry, bridal jewelry, or theme jewelry
because they have a life of their own that is hardly
affected by fashion trends. Rhinestone jewelry will
be important for the upcoming season and we will
explore all the new developments in the next
newsletter. So what do we do now? Explore the fall
merchandise available. Determine who your customer
is. And stock the merchandise for fall that matches
those customers.
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Copyright © 2005 Accessory Wholesale Inc. Feel free to reproduce the newsletter as long as the copyright notice is included and a link to www.awnol.com
Questions or Comments? Promos@awnol.com
Phone: 504-736-0357
Web: http://www.awnol.com
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